GITNUX MARKETDATA REPORT 2024

Ooh Advertising Industry Statistics

Summary statistics such as ad spend, market share, and ROI in the Ooh Advertising Industry.

Statistic 1

"In 2021, global out-of-home (OOH) advertising amounted to $40.6 billion."

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Statistic 2

"The US outdoor advertising market size was valued at $8.93 billion in 2018."

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Statistic 3

"Digital out-of-home (DOOH) represents 28.3% of all OOH spending."

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Statistic 4

"By 2026, digital OOH is expected to have 38.3% share of overall OOH advertising investment."

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Statistic 5

"In 2020, revenue in the out-of-home advertising segment in the United Kingdom amounted to $1.458 billion."

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Statistic 6

"Out-of-home advertising represents 6.5% of the total advertising market in Australia."

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Statistic 7

"The UK OOH Advertising market size has grown 2% year on year in 2019."

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Statistic 8

"Transit OOH advertising accounts for around 20% of total OOH advertising expenditures in the US."

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Statistic 9

"The revenue in the digital OOH advertising market in the USA is projected to reach roughly $2.96 billion by 2023."

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Statistic 10

"The French OOH advertising market was valued at around $1.3 billion in 2020."

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Statistic 11

"Over 90% of UK adults see OOH advertising every week."

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Statistic 12

"The OOH ad spending in Russia totaled around $0.6 billion in 2020."

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Statistic 13

"The global OOH advertising market is expected to grow at a compound annual growth rate (CAGR) of 2.8% from 2021 to 2028."

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Statistic 14

"OOH advertising was the only traditional media category that has shown consistent growth in annual advertising sales revenue over the past decade."

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Statistic 15

"There are more than 343,500 billboards in the U.S, reflecting the importance of OOH advertising."

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Statistic 16

"Global DOOH ad spending is predicted to increase by 10.1% year on year in 2021."

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Statistic 17

"65% of the top 100 advertisers are now investing in Digital OOH."

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Statistic 18

"In the UK, the OOH sector noted a 36% growth in digital revenues in 2019."

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Statistic 19

"The Asia Pacific region recorded $13.58 billion in revenue from OOH advertising in 2020."

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