The Latest Ooh Advertising Industry Statistics Explained
In 2021, global out-of-home (OOH) advertising amounted to $40.6 billion.
The statistic ‘In 2021, global out-of-home (OOH) advertising amounted to $40.6 billion’ indicates the total expenditure worldwide on advertising campaigns delivered through various out-of-home channels such as billboards, transit ads, and digital screens in public spaces. This figure represents the significant investment made by businesses and organizations to reach a wide audience beyond their homes through visual and interactive advertising mediums. The robust spending on OOH advertising in 2021 underscores its continued effectiveness as a marketing tool to drive brand awareness, engage consumers, and influence purchasing behavior on a global scale.
The US outdoor advertising market size was valued at $8.93 billion in 2018.
The statistic mentioned indicates the total value of the outdoor advertising market in the United States for the year 2018, standing at $8.93 billion. This value represents the amount of money spent by businesses and organizations on outdoor advertising methods such as billboards, transit ads, and street furniture displays. The figure reflects the significant investment made in outdoor advertising to reach a broad target audience, increase brand awareness, and drive consumer engagement. The size of the outdoor advertising market is essential for understanding the overall marketing landscape in the US and highlights the continued importance of outdoor advertising in reaching consumers in a visually impactful way.
Digital out-of-home (DOOH) represents 28.3% of all OOH spending.
The statistic “Digital out-of-home (DOOH) represents 28.3% of all OOH spending” means that out of the total advertising expenditure on out-of-home (OOH) media channels, nearly one-third (28.3%) is allocated to digital out-of-home advertising. This indicates a significant portion of the marketing budget allocated to reaching audiences through digital screens in public spaces such as digital billboards, transit displays, and digital signs. The growth of DOOH spending suggests a strategic shift towards digital platforms within the out-of-home advertising sector, possibly driven by advancements in technology, interactivity, and targeting capabilities that make digital out-of-home a compelling choice for advertisers looking to engage consumers in various locations and contexts.
By 2026, digital OOH is expected to have 38.3% share of overall OOH advertising investment.
The statistic suggests that digital out-of-home (OOH) advertising is projected to account for approximately 38.3% of the total investment in the OOH advertising sector by the year 2026. This indicates a significant shift towards digital platforms within the out-of-home advertising industry, reflecting the growing importance of technology and digital media in marketing strategies. The forecasted increase in digital OOH share highlights a trend towards more dynamic, interactive, and targeted advertising initiatives that leverage the benefits of digital technologies to reach and engage with consumers in a more personalized and impactful manner. This statistic underscores the ongoing evolution of the advertising landscape towards digital channels and signals the need for advertisers to adapt to changing consumer preferences and market dynamics in order to remain competitive and effective in reaching their target audiences.
In 2020, revenue in the out-of-home advertising segment in the United Kingdom amounted to $1.458 billion.
The statistic, “In 2020, revenue in the out-of-home advertising segment in the United Kingdom amounted to $1.458 billion,” indicates the total monetary value generated by the out-of-home advertising industry within the UK during the specified year. This figure represents the income generated by advertising activities conducted outside of traditional media channels, such as billboards, transit ads, and digital displays. The $1.458 billion revenue suggests a significant contribution to the overall advertising industry in the UK and reflects the robust presence of out-of-home advertising as a marketing channel in reaching consumers. Analyzing this statistic can provide insights into the economic health of the advertising sector within the UK, as well as the effectiveness and popularity of out-of-home advertising strategies in capturing audience attention and driving brand awareness.
Out-of-home advertising represents 6.5% of the total advertising market in Australia.
The statistic “Out-of-home advertising represents 6.5% of the total advertising market in Australia” indicates the proportion of advertising expenditure dedicated to out-of-home advertising within the Australian market. This means that out-of-home advertising, which includes mediums such as billboards, transit ads, and signage, accounts for 6.5% of the overall advertising spending in the country. This statistic is valuable for understanding the relative importance and impact of out-of-home advertising compared to other forms of advertising in Australia, providing insights for marketers and advertisers seeking to allocate their resources effectively and reach target audiences through a diverse mix of advertising channels.
The UK OOH Advertising market size has grown 2% year on year in 2019.
The statistic stating that the UK Out-of-Home (OOH) advertising market size has grown by 2% year on year in 2019 indicates that there has been a slight increase in the total spending on OOH advertising from one year to the next. This growth suggests that there is a positive trend in the OOH advertising industry in the UK, potentially driven by factors such as increased consumer engagement with outdoor advertising mediums, new technologies enhancing the effectiveness of OOH campaigns, or a growing demand for outdoor advertising spaces. This information is valuable for businesses and advertisers looking to invest in OOH advertising, as it signals a healthy and expanding market for reaching target audiences through outdoor advertising channels.
Transit OOH advertising accounts for around 20% of total OOH advertising expenditures in the US.
The statistic stating that transit Out-of-Home (OOH) advertising accounts for around 20% of total OOH advertising expenditures in the US indicates the proportional distribution of advertising spending across different OOH mediums. Transit OOH advertising refers to ads displayed in or on public transportation vehicles and stations. This statistic suggests that transit advertising is a significant segment within the overall OOH advertising industry in the US, capturing a notable share of the total expenditures. Marketers and advertisers allocate a substantial budget towards transit OOH advertising, recognizing its effectiveness in reaching a broad audience and enhancing brand visibility in high-traffic locations. The prominence of transit OOH advertising in the expenditure breakdown underscores its strategic importance in the overall OOH advertising landscape.
The revenue in the digital OOH advertising market in the USA is projected to reach roughly $2.96 billion by 2023.
The statistic states that the revenue in the digital out-of-home (OOH) advertising market in the USA is forecasted to grow and reach approximately $2.96 billion by the year 2023. This projection suggests a significant increase in the revenue generated from digital OOH advertising within the American market over the next few years. Factors contributing to this growth could include advancements in digital technology, increased consumer engagement with digital advertising, and evolving advertiser preferences towards more targeted and dynamic advertising platforms. The projected revenue figure serves as an important indicator of the expected expansion and potential profitability of the digital OOH advertising sector in the USA.
The French OOH advertising market was valued at around $1.3 billion in 2020.
The statistic that the French out-of-home (OOH) advertising market was valued at approximately $1.3 billion in 2020 indicates the total amount of money spent on outdoor advertising channels such as billboards, transit ads, and street furniture advertisements in France during that year. This valuation reflects the financial investment made by businesses to promote their products, services, or brands to a wide audience in physical locations outside of their homes. A high market value suggests a strong demand for OOH advertising in France, potentially indicating a healthy economy or a competitive advertising landscape driving companies to invest in this marketing channel to reach consumers effectively while they are on the move.
Over 90% of UK adults see OOH advertising every week.
The statistic “Over 90% of UK adults see OOH (Out-of-Home) advertising every week” indicates that a vast majority of adults in the United Kingdom are exposed to outdoor advertising at least once a week. This suggests that OOH advertising is a highly effective form of communication that reaches a wide audience and has the potential to create widespread brand awareness. The high visibility of outdoor advertising signifies its importance as a marketing channel for businesses looking to connect with consumers in the real world. The statistic underscores the prominence and reach of OOH advertising in the UK, highlighting its potential impact on engaging and influencing a large portion of the adult population.
The OOH ad spending in Russia totaled around $0.6 billion in 2020.
The statistic indicates that the total spending on out-of-home (OOH) advertising in Russia amounted to approximately $0.6 billion in the year 2020. This figure represents the total investment made by advertisers towards placing ads in various out-of-home mediums such as billboards, transit advertising, and street furniture throughout the country. OOH advertising is a significant component of the overall advertising industry and plays a crucial role in reaching a wide audience beyond traditional media channels. The $0.6 billion expenditure demonstrates the importance and scale of OOH advertising in the Russian market, highlighting the continued relevance of this medium in engaging consumers and promoting brands throughout the country.
The global OOH advertising market is expected to grow at a compound annual growth rate (CAGR) of 2.8% from 2021 to 2028.
This statistic indicates that the global out-of-home (OOH) advertising market is projected to experience a steady growth at a compound annual growth rate (CAGR) of 2.8% over the period spanning from 2021 to 2028. Essentially, this means that the market is expected to expand at an average rate of 2.8% per year during this timeframe. This forecast suggests that there is a positive outlook for the OOH advertising sector, with increasing opportunities for industry players to tap into the potential growth and expand their market presence. Factors such as technological advancements, evolving consumer behaviors, and shifting advertising trends may contribute to driving this growth in the OOH advertising market over the next several years.
OOH advertising was the only traditional media category that has shown consistent growth in annual advertising sales revenue over the past decade.
The statistic indicates that out-of-home (OOH) advertising has been the only traditional media category that has demonstrated continuous growth in annual advertising sales revenue over the past ten years. This suggests that OOH advertising, which includes billboards, transit ads, and digital displays, has been able to adapt and remain relevant in an evolving media landscape where other traditional advertising mediums such as television, radio, and print may have seen declines. The consistent growth in OOH advertising revenue could be attributed to factors such as the ability to reach consumers in high-traffic areas, advancements in technology for dynamic content delivery, and the effectiveness of OOH campaigns in generating brand awareness and engagement.
There are more than 343,500 billboards in the U.S, reflecting the importance of OOH advertising.
The statistic that there are over 343,500 billboards in the U.S. highlights the widespread prevalence of out-of-home (OOH) advertising in the country. This figure signifies the significant role that billboards play in the advertising industry and demonstrates their importance as an effective marketing tool to reach a broad audience. With a vast number of billboards across the U.S., businesses and advertisers have the opportunity to promote their products and services to a large number of consumers who are exposed to these messages while on the go. This statistic underscores the continued relevance and impact of OOH advertising in the increasingly competitive advertising landscape of today.
Global DOOH ad spending is predicted to increase by 10.1% year on year in 2021.
This statistic indicates that the global spending on Digital Out-of-Home (DOOH) advertising is forecasted to grow by 10.1% from one year to the next in 2021. This growth rate suggests a positive trend in the adoption and investment in DOOH advertising channels worldwide. Businesses and advertisers are increasingly recognizing the effectiveness of DOOH in reaching a larger audience in high-traffic locations through digital displays such as billboards, transit displays, and digital signage. The predicted increase in spending reflects a shift towards leveraging digital technology to engage consumers in out-of-home environments, aligning with evolving consumer behaviors and the growing trend towards digital advertising in the marketing landscape.
65% of the top 100 advertisers are now investing in Digital OOH.
The statistic ‘65% of the top 100 advertisers are now investing in Digital Out-of-Home (OOH)’ indicates that a significant majority of the top advertisers have recognized the value and effectiveness of utilizing digital out-of-home advertising strategies in their marketing campaigns. This statistic suggests a growing trend towards incorporating digital OOH, such as digital billboards, screens in transit hubs, and other dynamic outdoor advertising formats, into their overall media mix. By embracing digital OOH, these top advertisers are likely aiming to enhance their reach and engagement with consumers in the physical world, leveraging the advantages of dynamic content, real-time updates, and targeted messaging to effectively connect with their target audience.
In the UK, the OOH sector noted a 36% growth in digital revenues in 2019.
The statistic indicates that the out-of-home (OOH) sector in the UK experienced a substantial 36% increase in its digital revenues over the course of 2019. This growth suggests a significant shift towards digital advertising within the OOH industry, potentially driven by advancements in technology and changing consumer preferences. The rise in digital revenues may also reflect the effectiveness and popularity of digital out-of-home advertising formats, such as digital billboards and interactive displays, in reaching target audiences and generating engagement. This statistic underscores the evolving landscape of advertising in the UK and highlights the increasing importance of digital strategies within the OOH sector.
The Asia Pacific region recorded $13.58 billion in revenue from OOH advertising in 2020.
The statistic “The Asia Pacific region recorded $13.58 billion in revenue from OOH advertising in 2020” indicates that the outdoor advertising industry in the Asia Pacific region generated a total of $13.58 billion in revenue through various out-of-home (OOH) advertising methods during the year 2020. This statistic highlights the considerable financial impact of OOH advertising in the region, showcasing the widespread use and effectiveness of outdoor advertising strategies to reach target audiences. The significant revenue generated reflects the continued investment and adoption of OOH advertising by businesses and organizations across the Asia Pacific region as a strategic marketing tool to promote products and services to consumers in a variety of outdoor settings.
Conclusion
Overall, the statistics presented for the OOH advertising industry clearly show its significant impact and potential for growth. With increasing digital integration and innovative strategies, OOH advertising continues to be a powerful medium for reaching and engaging audiences. Businesses can leverage these insights to make informed decisions and maximize the effectiveness of their advertising campaigns in this dynamic industry.
References
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