GITNUX MARKETDATA REPORT 2024

Us Advertising Industry Statistics

The US advertising industry continues to grow, with digital advertising leading the way in terms of ad spending and market share.

Statistic 1

"The US advertising industry is forecasted to generate over $279 billion in 2023."

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Statistic 2

"Internet advertising revenues in the US were nearly $140 billion in 2020."

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Statistic 3

"50% of advertising spending in the US is expected to account for digital advertising by 2023."

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Statistic 4

"In 2021, Amazon's ad revenues in the US are expected to reach $15.73 billion."

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Statistic 5

"Broadcast TV advertising spending in the US fell by 11.7% in 2020."

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Statistic 6

"Print advertising in the US was worth $12.9 billion in 2020."

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Statistic 7

"Advertisers in the US spent $49.5 billion on programmatic advertising in 2018."

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Statistic 8

"Outdoor advertising revenue in the US amounted to $8.82 billion in 2020."

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Statistic 9

"Direct mail accounted for 10.1% of the USA's $396.34 billion ad expenditures in 2020."

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Statistic 10

"Social media ad spending in the US reached $43 billion in 2020."

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Statistic 11

"Magazine ad spending fell to $8.1 billion in 2020 in the US."

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Statistic 12

"Mobile advertising spending in the United States is expected to surpass $156 billion by 2023."

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Statistic 13

"Radio advertising spending in the US is predicted to fall to $12.22 billion by 2023."

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Statistic 14

"Video ad spending in the US can potentially reach $14.89 billion by 2021."

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Statistic 15

"An estimated $6.59 billion was spent on podcast ads in the US in 2020."

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Statistic 16

"The search advertising spend in the US is projected to reach $60.8 billion in 2021."

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Statistic 17

"Native digital display ad spending in the US reached $52.75 billion in 2020."

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Statistic 18

"Instagram is projected to make $12.95 billion in ad revenue in the U.S. by 2021."

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Statistic 19

"By 2023, connected TV ad spending in the US is predicted to reach $14.12 billion."

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