GITNUX MARKETDATA REPORT 2024

Mobile Ad Industry Statistics

The mobile ad industry is expected to continue its rapid growth, with a projected increase in mobile ad spending and a shift towards more personalized and interactive ad formats.

Statistic 1

"In 2019, mobile ad spending accounted for 68% of all digital advertising."

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Statistic 2

"The Mobile Advertising Market was worth USD 57.91 billion in 2020."

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Statistic 3

"It is projected that by 2022, 82.6% of US digital display ads will be mobile."

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Statistic 4

"In 2021, 53% of respondents said they felt negatively about mobile web browsing because of disruptive ads."

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Statistic 5

"Mobile video ad spending in the United States reached $24.5 billion in 2020."

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Statistic 6

"89% of marketers reported positive ROI from mobile marketing."

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Statistic 7

"The average smartphone user checks their device 58 times a day."

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Statistic 8

"Google and Facebook accounted for roughly half of US mobile ad revenues in 2020."

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Statistic 9

"89% of mobile browsing is done through apps."

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Statistic 10

"Vertical video ads have a 90% higher completion rate compared to horizontal videos."

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Statistic 11

"Mobile ad blocking has been adopted by 527 million people worldwide."

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Statistic 12

"Mobile advertising spend in India is expected to increase by 59% in 2022."

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Statistic 13

"75% of users take action after seeing a location-based ad."

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Statistic 14

"91% of time on mobile is spent in apps."

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Statistic 15

"33% of users find mobile ads annoying."

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Statistic 16

"Mobile accounts for 28.2% of the total UK ad expenditure."

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Statistic 17

"Cost-per-click (CPC) rates have seen a 40% decrease on Facebook as more businesses leverage the platform for advertising."

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Statistic 18

"Snapchat's ad revenues are expected to reach $2.62 billion by 2023."

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Statistic 19

"By 2021, mobile is predicted to surpass TV ad spending by more than $6 billion."

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Statistic 20

"70% of Google's ad revenue came from mobile advertising in 2020."

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