Search Advertising Industry Statistics

The search advertising industry is projected to continue growing steadily, with increasing investments in paid search campaigns and a shift towards mobile advertising.

Statistic 1

"Google holds a 92.05% share of the search market, making it the most popular search engine for PPC advertising."

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Statistic 2

"The global search advertising market was worth $152.43 billion in 2020."

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Statistic 3

"As of Q3 2021, paid search ad click-through rate in the US stood at 3.65%."

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Statistic 4

"US digital ad spending reached $202.55 billion at 2021’s close and is projected to grow 17.8% in 2022."

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Statistic 5

"Mobile contributes roughly 64% of all global search ad revenue."

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Statistic 6

"Advertisers are paying an average of $2.69 per click in the search network."

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Statistic 7

"Amazon’s share of the US search ad market is expected to reach 19% by 2023."

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Statistic 8

"95% percent of all paid search ad clicks on mobile come through Google."

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Statistic 9

"52% of B2B advertisers identified search engine marketing (SEM) as the most effective form of online advertising."

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Statistic 10

"80% of companies focus on Google AdWords for PPC."

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Statistic 11

"Cost per acquisition (CPA) in the legal sector is the highest in Google Ads on the search network; it is $86.02."

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Statistic 12

"Search completion on search ads is 50% greater than organic search."

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Statistic 13

"In 2022, eMarketer predicts that the total US search ad spending will reach $108.38 billion."

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Statistic 14

"Global per capita online advertising expenditure will exceed $100 by 2025."

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Statistic 15

"By 2028, the global search advertising software market is expected to grow at a CAGR of 14.27%."

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