GITNUX MARKETDATA REPORT 2024

Online Display Advertising Industry Statistics

The online display advertising industry is expected to see steady growth with increasing digital ad spending and improving ad targeting capabilities.

Statistic 1

"The online display advertising industry is projected to reach a market volume of USD 67,960 million by 2025."

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Statistic 2

"By 2024, it is projected that the United States will spend more than $120 billion on digital display ads."

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Statistic 3

"In 2022, it's expected that social media's share of total digital ad spending will reach 29.4%."

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Statistic 4

"In 2021, desktops accounted for 27.6% of ad spend in online display advertising, compared to mobile's 72.4%."

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Statistic 5

"In 2020, the average click-through rate for display ads across all formats and placements was 0.47%."

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Statistic 6

"Viewability benchmarks for display ads range from 44% to 60% depending on the size and type of ad."

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Statistic 7

"More than half of digital display ads served in the U.S. are rich media ads."

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Statistic 8

"It's estimated that programmatic marketing will account for 89% of all digital display ad spend by 2021."

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Statistic 9

"It is seen that retargeted ads encourage 26% of customers to return to a website."

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Statistic 10

"The average click-through rate for Facebook ads across all industries is 0.90% in 2020."

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Statistic 11

"Display ad spend is highest in North America, reaching $152.42 billion by 2021."

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Statistic 12

"Major companies like Amazon and Google accounted for $73.1 billion of U.S. digital ad spending combined in 2019."

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Statistic 13

"Display ads can boost website visits by 300%."

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Statistic 14

"Around 15% of marketers use advanced TV to support their display advertising."

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Statistic 15

"As of October 2021, total media ad spending worldwide had exceeded 748 billion U.S. dollars."

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Statistic 16

"In 2020, Latin America spent an estimated 10.4 billion U.S. dollars in display advertising."

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Statistic 17

"Twitter and LinkedIn combined produced $2.44 billion in U.S. ad revenue in 2019."

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Statistic 18

"In 2021, digital video advertisements are forecasted to account for over half of the total U.S. media ad spending growth."

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Statistic 19

"In 2020, the global share of advertising spending devoted to digital was 54.4%."

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