GITNUX MARKETDATA REPORT 2024

Ad Tech Industry Statistics

The Ad Tech industry is expected to continue its rapid growth, with global ad spending projected to reach $465 billion by 2024.

Statistic 1

"The global digital advertising market is projected to reach $769.9 billion by 2024."

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Statistic 2

"Programmatic advertising spending is projected to reach approximately $98 billion by 2023, accounting for 68% of digital media advertising."

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Statistic 3

"Mobile is projected to account for 80% of programmatic ad spending in 2022."

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Statistic 4

"Native digital display ad spend reached $52.75 billion in 2020."

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Statistic 5

"Video ad spending reached $28.5 billion in 2020, a 30% year-on-year increase."

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Statistic 6

"CTV ad spend reached $8.1 billion in 2020."

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Statistic 7

"Social network ad spending reached $43 billion in 2020."

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Statistic 8

"The average click-through rate in Google Ads across all industries is 3.17% on the search network."

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Statistic 9

"83.3% of all US digital display ads will be bought programmatically in 2021."

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Statistic 10

"Programmatic ad transactions in mobile are expected to surpass $117 billion in 2022."

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Statistic 11

"61% of marketers say artificial intelligence is the most important aspect of their data strategy."

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Statistic 12

"Programmatic advertising helps increase revenues by an average of 33%."

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Statistic 13

"Header bidding can increase publishers' revenue by up to 55%."

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Statistic 14

"Display ad spend is set to exceed $178 billion by 2021."

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Statistic 15

"Programmatic accounted for 84.5% of US digital display ad spending in 2019."

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Statistic 16

"Retail, finance, and telecom are amongst the industries spending the most on digital ads."

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Statistic 17

"71% of advertisers believe programmatic ads are important to their branding efforts."

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Statistic 18

"Digital video will encompass 25% ($27 billion) of all digital ad spending in 2021."

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