GITNUXREPORT 2025

Digital Signage Industry Statistics

Digital signage market expanding rapidly across industries worldwide by 2028.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

Over 70% of business owners believe digital signage positively impacts customer purchasing behavior

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82% of digital signage campaigns are focused on brand awareness

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Digital signage digital signage improves customer engagement by up to 46%

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Interactive digital signage increases dwell time by an average of 33%

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AI-driven content personalization in digital signage enhances customer experience and increases sales by up to 20%

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Over 80% of digital signage content is designed to be dynamic and responsive to real-time data feeds

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68% of digital signage content is targeted at millennials, reflecting their significant purchasing influence

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Digital signage content that incorporates social media feeds results in 20% higher engagement

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The global digital signage market size was valued at approximately $21.6 billion in 2021

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The digital signage market is projected to grow at a CAGR of 8.4% from 2022 to 2028

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Digital menu boards in restaurants are estimated to grow at a CAGR of around 10.3% from 2021 to 2026

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Retail stores use digital signage for advertising and promotions, with over 60% planning to increase their investment in digital signage solutions

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By 2025, it is estimated that over 75% of digital signage content will be managed via cloud-based solutions

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The healthcare sector is increasingly adopting digital signage, with an expected compound annual growth rate of 9.2% from 2022 to 2027

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Screen size preferences vary, with 55% of users preferring screens between 42-55 inches

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In 2023, around 70% of digital signage users utilize content management systems (CMS) to update displays remotely

Statistic 17

The global digital out-of-home advertising market is projected to reach $46 billion by 2027

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78% of marketers consider digital signage a key part of their omnichannel marketing strategy

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The use of 4K resolution screens in digital signage is expected to rise by 45% between 2021 and 2026

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Solar-powered digital signage solutions are gaining popularity in outdoor applications, with a growth rate of 12% annually

Statistic 21

The largest digital signage network in the world is operated by Ocean Outdoor in the UK, with over 3,300 screens

Statistic 22

The interactive digital signage segment is projected to grow at a CAGR of 9.4% from 2022 to 2028

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Digital signage in transportation (airports, train stations) is expected to grow by 15% annually until 2026

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The use of OLED screens in digital signage is increasing, with projections estimating a 14% CAGR from 2022 to 2027

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Digital signage adoption in hotels is expected to grow at a rate of 11% annually from 2022 to 2027

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The global digital signage software market size was valued at $2.4 billion in 2020 and is expected to grow at a CAGR of 17.2% through 2028

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Touch-based digital signage is projected to hold over 60% of the market share by 2025, due to increasing interactivity

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Digital signage LED displays are preferred in outdoor settings due to their brightness and durability, with over 75% market share in outdoor signage

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The average CFO-rated ROI for digital signage campaigns is estimated at 5.5 times the initial investment

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About 55% of enterprises plan to increase their digital signage budgets over the next two years, indicating strong growth potential

Statistic 31

Digital signage usage in airports for wayfinding is projected to increase by 12% annually through 2025

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The use of holographic digital signage is emerging, with a market growth rate of approximately 11% annually from 2022 to 2027

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The average cost of a digital signage screen ranges from $2,000 to $10,000, depending on size and features

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Digital signage reduces perceived wait times in retail and hospitality by approximately 35%

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The maintenance cost of digital signage hardware is about 10-15% of initial investment annually

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The average installation time for a digital signage network varies from a few days to several weeks, depending on size and complexity

Statistic 37

North America held the largest share of the digital signage market in 2022, accounting for approximately 35%

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The Asia-Pacific region is expected to witness the highest growth rate in digital signage adoption, with a CAGR of about 10%

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55% of consumers have entered a store or restaurant based solely on digital signage advertisement

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Over 60% of digital signage displays are used in retail environments, followed by hospitality with 20% and healthcare with 10%

Statistic 41

65% of digital signage content is displayed in retail, followed by 15% in transportation hubs like airports and train stations

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In retail, digital signage can increase sales per customer by up to 30%

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The retail sector accounts for approximately 45% of total digital signage revenue, making it the largest end-user industry

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The average digital signage display lifespan is around 5 years, depending on usage and environmental conditions

Statistic 45

Digital signage network operators are increasingly adopting AI and analytics to optimize content and placement, with 65% already using these technologies

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Key Highlights

The global digital signage market size was valued at approximately $21.6 billion in 2021
The digital signage market is projected to grow at a CAGR of 8.4% from 2022 to 2028
North America held the largest share of the digital signage market in 2022, accounting for approximately 35%
The Asia-Pacific region is expected to witness the highest growth rate in digital signage adoption, with a CAGR of about 10%
Digital menu boards in restaurants are estimated to grow at a CAGR of around 10.3% from 2021 to 2026
Retail stores use digital signage for advertising and promotions, with over 60% planning to increase their investment in digital signage solutions
Over 70% of business owners believe digital signage positively impacts customer purchasing behavior
The average digital signage display lifespan is around 5 years, depending on usage and environmental conditions
By 2025, it is estimated that over 75% of digital signage content will be managed via cloud-based solutions
82% of digital signage campaigns are focused on brand awareness
The healthcare sector is increasingly adopting digital signage, with an expected compound annual growth rate of 9.2% from 2022 to 2027
Digital signage digital signage improves customer engagement by up to 46%
55% of consumers have entered a store or restaurant based solely on digital signage advertisement

As the digital signage industry blooms into a $21.6 billion global market poised for rapid expansion, businesses worldwide are harnessing cutting-edge technologies from AI personalization to 4K displays to transform customer engagement and redefine brand visibility.

Content and User Engagement Strategies

Over 70% of business owners believe digital signage positively impacts customer purchasing behavior
82% of digital signage campaigns are focused on brand awareness
Digital signage digital signage improves customer engagement by up to 46%
Interactive digital signage increases dwell time by an average of 33%
AI-driven content personalization in digital signage enhances customer experience and increases sales by up to 20%
Over 80% of digital signage content is designed to be dynamic and responsive to real-time data feeds
68% of digital signage content is targeted at millennials, reflecting their significant purchasing influence
Digital signage content that incorporates social media feeds results in 20% higher engagement

Content and User Engagement Strategies Interpretation

With over 70% of business owners crediting digital signage for boosting customer purchases and nearly 82% leveraging it for brand awareness, it's clear that today's screens are not just brightening spaces but actively transforming consumer behavior—particularly among Millennials—by blending real-time data, social media, and AI-driven personalization to turn passive viewers into engaged buyers.

Market Size and Growth Trends

The global digital signage market size was valued at approximately $21.6 billion in 2021
The digital signage market is projected to grow at a CAGR of 8.4% from 2022 to 2028
Digital menu boards in restaurants are estimated to grow at a CAGR of around 10.3% from 2021 to 2026
Retail stores use digital signage for advertising and promotions, with over 60% planning to increase their investment in digital signage solutions
By 2025, it is estimated that over 75% of digital signage content will be managed via cloud-based solutions
The healthcare sector is increasingly adopting digital signage, with an expected compound annual growth rate of 9.2% from 2022 to 2027
Screen size preferences vary, with 55% of users preferring screens between 42-55 inches
In 2023, around 70% of digital signage users utilize content management systems (CMS) to update displays remotely
The global digital out-of-home advertising market is projected to reach $46 billion by 2027
78% of marketers consider digital signage a key part of their omnichannel marketing strategy
The use of 4K resolution screens in digital signage is expected to rise by 45% between 2021 and 2026
Solar-powered digital signage solutions are gaining popularity in outdoor applications, with a growth rate of 12% annually
The largest digital signage network in the world is operated by Ocean Outdoor in the UK, with over 3,300 screens
The interactive digital signage segment is projected to grow at a CAGR of 9.4% from 2022 to 2028
Digital signage in transportation (airports, train stations) is expected to grow by 15% annually until 2026
The use of OLED screens in digital signage is increasing, with projections estimating a 14% CAGR from 2022 to 2027
Digital signage adoption in hotels is expected to grow at a rate of 11% annually from 2022 to 2027
The global digital signage software market size was valued at $2.4 billion in 2020 and is expected to grow at a CAGR of 17.2% through 2028
Touch-based digital signage is projected to hold over 60% of the market share by 2025, due to increasing interactivity
Digital signage LED displays are preferred in outdoor settings due to their brightness and durability, with over 75% market share in outdoor signage
The average CFO-rated ROI for digital signage campaigns is estimated at 5.5 times the initial investment
About 55% of enterprises plan to increase their digital signage budgets over the next two years, indicating strong growth potential
Digital signage usage in airports for wayfinding is projected to increase by 12% annually through 2025
The use of holographic digital signage is emerging, with a market growth rate of approximately 11% annually from 2022 to 2027

Market Size and Growth Trends Interpretation

With a market projected to soar past $46 billion by 2027 and over 78% of marketers counting digital signage as crucial for omnichannel success, it's clear that in the race for consumer attention, digital signage's growth—fuelled by cloud management, 4K displays, and interactivity—is turning screens into the new storefront of strategic marketing and operational innovation.

Operational and Cost Aspects

The average cost of a digital signage screen ranges from $2,000 to $10,000, depending on size and features
Digital signage reduces perceived wait times in retail and hospitality by approximately 35%
The maintenance cost of digital signage hardware is about 10-15% of initial investment annually
The average installation time for a digital signage network varies from a few days to several weeks, depending on size and complexity

Operational and Cost Aspects Interpretation

While digital signage demands a significant upfront investment and ongoing maintenance—akin to digital storefronts requiring patience and care—it offers the compelling advantage of slashing perceived waits by a third, making it a savvy and attractive upgrade for modern retailers and hospitality venues.

Regional and Industry Adoption

North America held the largest share of the digital signage market in 2022, accounting for approximately 35%
The Asia-Pacific region is expected to witness the highest growth rate in digital signage adoption, with a CAGR of about 10%
55% of consumers have entered a store or restaurant based solely on digital signage advertisement
Over 60% of digital signage displays are used in retail environments, followed by hospitality with 20% and healthcare with 10%
65% of digital signage content is displayed in retail, followed by 15% in transportation hubs like airports and train stations
In retail, digital signage can increase sales per customer by up to 30%
The retail sector accounts for approximately 45% of total digital signage revenue, making it the largest end-user industry

Regional and Industry Adoption Interpretation

While North America currently rules the digital signage kingdom and retail reaps the biggest financial rewards, the Asia-Pacific region's booming 10% CAGR suggests the global billboard battle is only just warming up—especially considering that over half of consumers are now making spontaneous store visits fueled by digital displays.

Technology and Hardware Trends

The average digital signage display lifespan is around 5 years, depending on usage and environmental conditions
Digital signage network operators are increasingly adopting AI and analytics to optimize content and placement, with 65% already using these technologies

Technology and Hardware Trends Interpretation

With digital signage displays lasting roughly five years and 65% of operators harnessing AI and analytics to refine content, the industry is quietly evolving into a savvy, high-tech marketing powerhouse—proving that even screens are smarter than we think.