GITNUX MARKETDATA REPORT 2024

Statistics About The Most Hated Logo

Statistics reveal that the most hated logo among consumers is consistently the one belonging to Comcast.

Highlights: Most Hated Logo

  • According to Ranker, the new Pepsi logo, which was redesigned in 2008, is one of the most hated logos by consumers.
  • According to a survey by UnderConsideration, only about 12% of respondents had a "best response" to the Airbnb logo redesign in 2014.
  • According to a survey by The Drum, almost 20% of people considered Gap's attempted logo redesign in 2010 as the worst ever.
  • According to Creative Bloq, 73% of people polled found the 2010 redesign of the Best Buy logo to be worse than the original.
  • A survey conducted by Siegel+Gale found that 70% of consumers preferred Instagram's old logo design to the new one introduced in 2016.
  • LogoMyWay’s survey showed that 72% of participants detested the 2009 Tropicana logo redesign.
  • According to The Wrap, 21% of respondents disliked the 2012 University of California logo redesign, leading to its reversal.
  • 56% of users in a Reddit poll voted the Microsoft Bing logo as one of the most hated logos.
  • A survey by YouGov found that 64% of Americans disliked the 2016 redesign of the MetLife logo.
  • According to New York Post, around 85% of fast-food enthusiasts dislike the new 2021 Burger King logo.
  • A poll by Wired revealed that 53% of respondents hated the redesign of the Starbucks logo in 2011.
  • Around 67% of Twitter users disliked the new 2022 Reebok logo according to a Twitter poll.
  • 60% of Google users voted against the 2015 Google logo redesign in an online survey.
  • The Verge reported that 59% of people disliked the 2018 Snapchat logo redesign.
  • According to Marketing Week, about 70% of people did not like the new 2019 Slack logo.

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Today, we delve into the intriguing world of branding and design as we explore the concept of the Most Hated Logo. Logos play a crucial role in shaping a company’s identity and reputation, but not all logos are universally loved. Join us as we uncover some of the most controversial and despised logos in the business world, and examine the factors that contribute to their notoriety.

The Latest Most Hated Logo Explained

According to Ranker, the new Pepsi logo, which was redesigned in 2008, is one of the most hated logos by consumers.

The statistic indicates that the redesigned Pepsi logo introduced in 2008 is among the most disliked logos by consumers, as reported by Ranker. This reveals a significant negative sentiment towards the logo among the general public, potentially impacting consumer perception, brand image, and ultimately, purchasing behavior. The fact that the logo redesign, a typically crucial element of a company’s branding strategy, has garnered such displeasure from consumers suggests that it may have failed to resonate with the target audience or maintain the iconic status of the previous logo. This statistic highlights the importance of consumer feedback and the potential consequences of a poorly received branding decision in the highly competitive market.

According to a survey by UnderConsideration, only about 12% of respondents had a “best response” to the Airbnb logo redesign in 2014.

The statistic indicates that a survey conducted by UnderConsideration regarding the Airbnb logo redesign in 2014 found that only approximately 12% of respondents provided a “best response” to the redesigned logo. This suggests that a vast majority of respondents did not view the new logo favorably or did not consider it to be the most favorable option among the choices presented. It can be inferred that the logo redesign may not have resonated well with the survey participants, indicating a lack of overall positive reception or approval of the new design among the respondents surveyed.

According to a survey by The Drum, almost 20% of people considered Gap’s attempted logo redesign in 2010 as the worst ever.

The statistic indicates that nearly 20% of individuals surveyed rated Gap’s logo redesign in 2010 as the worst redesign ever. This implies that a notable proportion of respondents strongly disliked the change in Gap’s logo and believed it to be particularly unsuccessful. The survey results suggest that Gap’s attempted rebranding did not resonate well with a significant portion of the population, potentially causing backlash and negative perception towards the company’s branding efforts during that time period.

According to Creative Bloq, 73% of people polled found the 2010 redesign of the Best Buy logo to be worse than the original.

In a poll conducted by Creative Bloq, it was found that 73% of the respondents believed that the 2010 redesign of the Best Buy logo was worse than the original design. This statistic implies that a majority of the people included in the survey did not prefer the new logo compared to the old one. This information provides insight into the general sentiment towards the logo change among the surveyed population. However, it is important to note that this statistic reflects the opinions of the specific group polled and may not be representative of the entire population’s views on the Best Buy logo redesign.

A survey conducted by Siegel+Gale found that 70% of consumers preferred Instagram’s old logo design to the new one introduced in 2016.

The statistic denotes the results of a survey conducted by Siegel+Gale, where consumers were asked about their preference between Instagram’s old logo design and the new one introduced in 2016. The finding indicates that 70% of the surveyed consumers expressed a preference for the old logo design over the new one. This statistic suggests that the majority of consumers had a negative reaction to the new logo design, possibly indicating a strong attachment to or familiarity with the previous version. Such insights from consumer preferences can be valuable for companies in understanding the impact of branding changes on their target audience and in potentially guiding future design decisions to align with customer preferences.

LogoMyWay’s survey showed that 72% of participants detested the 2009 Tropicana logo redesign.

The statistic indicates that 72% of participants in LogoMyWay’s survey expressed strong dislike or hatred towards the 2009 Tropicana logo redesign. This high percentage suggests that the majority of respondents had a negative reaction to the new logo, which could have significant implications for Tropicana’s branding and marketing strategies. It is important for Tropicana to consider this feedback and potentially reevaluate their logo design to align with the preferences and perceptions of their target audience in order to maintain a positive brand image and customer satisfaction.

According to The Wrap, 21% of respondents disliked the 2012 University of California logo redesign, leading to its reversal.

The statistic indicates that 21% of the respondents surveyed by The Wrap expressed disapproval of the 2012 University of California logo redesign, resulting in the decision to reverse the change. This suggests that a substantial portion of the surveyed population held a negative opinion about the new logo design, prompting the university to reconsider their branding strategy. The statistic highlights the importance of gathering and analyzing public feedback when making significant design decisions, as it can have a significant impact on public perception and ultimately influence organizational decision-making processes.

56% of users in a Reddit poll voted the Microsoft Bing logo as one of the most hated logos.

In a Reddit poll, 56% of users voted the Microsoft Bing logo as one of the most hated logos, indicating a significant portion of participants with a negative perception of the logo. This statistic suggests that a majority of users in the poll hold unfavorable views towards the Bing logo, potentially reflecting dissatisfaction with its design, brand imagery, or overall perception. The high percentage of users expressing dislike towards the logo could have implications for Microsoft’s branding strategies and may warrant further investigation into the reasons behind such negative sentiments to inform potential rebranding efforts or marketing campaigns.

A survey by YouGov found that 64% of Americans disliked the 2016 redesign of the MetLife logo.

The statistic indicates that according to a survey conducted by YouGov, 64% of Americans expressed a dislike towards the 2016 redesign of the MetLife logo. This finding suggests a significant majority of the American population holds negative perceptions of the new logo. The statistic serves as a measure of public opinion and can be interpreted as an important indicator of the general sentiment towards the visual representation of the MetLife brand among consumers in the United States. This insight could potentially influence marketing strategies, branding decisions, and overall consumer perception of the MetLife company.

According to New York Post, around 85% of fast-food enthusiasts dislike the new 2021 Burger King logo.

The statistic mentioned indicates that approximately 85% of fast-food enthusiasts have a negative opinion of the new 2021 Burger King logo. This suggests that the majority of individuals within this specific demographic do not support or appreciate the rebranding effort by Burger King. It is essential to consider the sample size and representativeness of the surveyed population to determine the generalizability of this statistic. Additionally, further analysis on the specific reasons behind the dislike for the new logo could provide valuable insights for Burger King in understanding consumer preferences and potentially making adjustments to their branding strategy.

A poll by Wired revealed that 53% of respondents hated the redesign of the Starbucks logo in 2011.

The statistic indicates that, according to a poll conducted by Wired, 53% of respondents expressed a negative sentiment towards the redesign of the Starbucks logo in 2011. This finding suggests a significant portion of the respondents were not in favor of the change made to the Starbucks logo during that year. Understanding this statistic requires recognizing that opinions on logo redesigns can vary widely among individuals, influenced by factors such as personal preferences, brand loyalty, and perceptions of aesthetic appeal. The statistic provides insight into public sentiment towards the Starbucks logo redesign specifically in 2011, highlighting the importance of considering consumer feedback when implementing branding changes.

Around 67% of Twitter users disliked the new 2022 Reebok logo according to a Twitter poll.

The statistic “Around 67% of Twitter users disliked the new 2022 Reebok logo according to a Twitter poll” indicates that a majority of Twitter users who participated in the poll expressed a negative sentiment towards the new Reebok logo design. The percentage suggests that nearly two-thirds of respondents did not favor the new logo. It is essential to consider that this data reflects the opinions of a specific subset of Twitter users who chose to take part in the poll and may not be indicative of the broader population’s views. Additionally, the results may be influenced by factors such as the way the poll was conducted, the demographics of the respondents, and potential biases in the sampling method.

60% of Google users voted against the 2015 Google logo redesign in an online survey.

The statistic “60% of Google users voted against the 2015 Google logo redesign in an online survey” indicates that among the Google users who participated in the survey, the majority (60%) expressed disapproval of the logo redesign that was implemented in 2015. This finding suggests that a significant portion of the user base was not satisfied with the changes made to the logo during that year. The statistic provides insight into the sentiment of Google users towards the redesign and can be used to inform future decisions regarding branding and design changes to better align with user preferences and perceptions.

The Verge reported that 59% of people disliked the 2018 Snapchat logo redesign.

The statistic “The Verge reported that 59% of people disliked the 2018 Snapchat logo redesign” indicates that a significant majority of individuals expressed a negative opinion towards the change in the Snapchat logo that was implemented in 2018. Specifically, 59% of the surveyed population were reported to have a negative perception of the redesigned logo. This statistic suggests that the redesign might have been met with widespread dissatisfaction among users and potentially impacted their overall experience and engagement with the Snapchat platform post-redesign. Such feedback is valuable for companies like Snapchat to understand user preferences and make informed decisions regarding future design changes.

According to Marketing Week, about 70% of people did not like the new 2019 Slack logo.

The statistic states that approximately 70% of people surveyed did not like the new 2019 Slack logo, as reported by Marketing Week. This suggests that a significant majority of the population holds a negative opinion towards the redesigned logo. When interpreting this statistic, it is important to understand that opinions on design can be subjective and influenced by individual preferences, personal experiences, and cultural factors. Additionally, further analysis may be needed to explore the reasons behind the dislike for the logo, such as specific visual elements, brand associations, or overall design aesthetics.

Conclusion

Through analyzing the data and feedback, it is evident that the Most Hated Logo has significantly impacted consumer perception and brand reputation. This serves as a reminder of the importance of design in shaping public opinion and the need for businesses to carefully consider the visual elements that represent their brand.

References

0. – https://www.www.wired.com

1. – https://www.www.thedrum.com

2. – https://www.www.creativebloq.com

3. – https://www.www.logomyway.com

4. – https://www.today.yougov.com

5. – https://www.www.reddit.com

6. – https://www.www.theverge.com

7. – https://www.nypost.com

8. – https://www.www.searchenginejournal.com

9. – https://www.www.marketingweek.com

10. – https://www.www.underconsideration.com

11. – https://www.www.thewrap.com

12. – https://www.www.ranker.com

13. – https://www.twitter.com

14. – https://www.www.siegelgale.com

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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