GITNUX MARKETDATA REPORT 2024

Online Advertising Industry Statistics [Fresh Research]

Statistic 1

"In 2020, the digital advertising market size was valued at $336.7 billion globally."

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Statistic 2

"Online advertising is predicted to account for more than 50% of total global ad spend, reaching $389 billion in 2024."

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Statistic 3

"Digital advertisements in the form of video are forecasted to make up over 15% of all digital ad spending in 2024 in the US."

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Statistic 4

"Google and Facebook accounted for about 57.7% of digital ad spending in 2019."

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Statistic 5

"Mobile advertising is projected to claim 73.1% of all digital ad spending by 2022."

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Statistic 6

"Amazon had a 10.3% share in the digital ad market in the United States in 2020."

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Statistic 7

"Programmatic digital display ad spending reached $70.69 billion in 2020, comprising 84.5% of the digital display ad market."

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Statistic 8

"Global social media ad spend increased 20% in 2019, according to a Socialbakers report."

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Statistic 9

"Retail industry leads digital ad spending, making up 21.9% in 2019."

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Statistic 10

"The average click-through rate for Facebook ads across all industries is 0.9%."

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Statistic 11

"Advertising via Connected TV (CTV) reached $8.11 billion in the US in 2020, marking a 25% increase."

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Statistic 12

"33% of consumers prefer to contact brands using social media rather than the telephone."

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Statistic 13

"By 2023, businesses are expected to spend over $65 billion on programmatic advertising."

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Statistic 14

"30% of internet users globally use ad blockers for their desktop devices."

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Statistic 15

"The average conversion rate in Google Ads across all industries is 3.75% for search."

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Statistic 16

"By 2026, the Global Search Advertising Software Market growth is expected to reach $3.1 billion."

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Statistic 17

"Digital out-of-home ad spending (DOOH) was about $2.72 billion in 2020 in the U.S."

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Statistic 18

"Approximately 80% of companies use content marketing, which is largely driven by digital advertising, according to SEMRush."

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Statistic 19

"LinkedIn has over 700 million users, making it a significant platform for B2B advertising."

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