GITNUX MARKETDATA REPORT 2024

Millennials On Social Media Statistics [Fresh Research]

Highlights: The Most Important Millennials On Social Media Statistics

  • 90.4% of Millennials use social media actively.
  • Millennials spend an average of 2 hours and 38 minutes on social media daily.
  • 71% of Millennials check social media sites multiple times each day.
  • 56% of Millennials have reported using social media more since the start of the COVID-19 pandemic.
  • The top 3 social media platforms for millennials are Facebook (87%), Instagram (72%), and YouTube (66%).
  • 75% of Millennials consider social media an essential part of their daily life.
  • 39% of Millennials have a Facebook account explicitly for sharing self-promotional content.
  • 34% of Millennials spend more time on social media than they do watching TV.
  • Millennials account for 62% of Twitter’s U.S. user base.
  • 78% of Millennials have purchased a product after seeing it on social media.
  • 84% of Millennials do not trust traditional advertising.
  • 60% of Millennials prefer to share content through private messaging apps rather than traditional social platforms.
  • 50% of US Millennials and Gen Z access Facebook daily.
  • 73% of Millennials follow brands on social media to discover new products or services.
  • 61% of Millennials are more likely to trust a brand if it has a large following on social media.
  • 63% of Millennials stay updated on brands through social networks.
  • 68% of Millennials trust online reviews from people they don’t know, valued over professional critics.
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Millennials are the largest generation in history, and they have had a profound impact on social media. From their daily usage to how they interact with brands, Millennials have changed the way we use social networks.

This blog post will explore 20 statistics about Millennial’s relationship with social media that demonstrate just how influential this demographic is when it comes to digital platforms.

Millennials On Social Media Statistics Overview

71% of Millennials check social media sites multiple times each day.

This statistic is a powerful indicator of the impact social media has on Millennials. It shows that the majority of Millennials are actively engaging with social media on a daily basis, making it an important platform for businesses to reach this demographic. Additionally, this statistic can be used to inform marketers of the best times to post content and the types of content that will be most effective in engaging Millennials.

56% of Millennials have reported using social media more since the start of the COVID-19 pandemic.

This statistic is a telling indication of how Millennials have responded to the COVID-19 pandemic. It shows that the majority of Millennials have turned to social media as a way to stay connected and informed during this difficult time. This statistic is important to consider when discussing the impact of the pandemic on Millennials and their use of social media.

The top 3 social media platforms for millennials are Facebook (87%), Instagram (72%), and YouTube (66%).

This statistic is a powerful indicator of the influence of social media on millennials. It shows that the majority of millennials are actively engaging with these three platforms, making them the most popular and relevant for this demographic. This information is essential for any blog post about millennials on social media statistics, as it provides a clear picture of the current state of the industry.

75% of Millennials consider social media an essential part of their daily life.

This statistic is a powerful indicator of the importance of social media in the lives of Millennials. It shows that for the majority of this generation, social media is not just a passing trend, but an integral part of their daily lives. This is an important point to consider when discussing the impact of social media on Millennials, as it demonstrates the extent to which it has become embedded in their lives.

39% of Millennials have a Facebook account explicitly for sharing self-promotional content.

This statistic is a telling indication of the way Millennials are using social media to their advantage. It shows that Millennials are not only using social media to stay connected with friends and family, but also to promote themselves and their work. This statistic is important to consider when discussing the impact of social media on Millennials, as it demonstrates the power of the platform to help them reach their goals.

34% of Millennials spend more time on social media than they do watching TV.

This statistic is a powerful indicator of the impact social media has had on Millennials. It speaks to the fact that Millennials are increasingly turning to social media as their primary source of entertainment and information, rather than traditional television. This statistic is an important piece of evidence that can be used to illustrate the growing influence of social media on Millennials and how it has become an integral part of their lives.

Millennials account for 62% of Twitter’s U.S. user base.

This statistic is a powerful indicator of the influence Millennials have on social media. It shows that Millennials are the driving force behind Twitter’s U.S. user base, and that they are the ones who are actively engaging with the platform. This is an important piece of information to consider when discussing Millennials on social media, as it demonstrates the impact they have on the platform.

78% of Millennials have purchased a product after seeing it on social media.

This statistic is a powerful indicator of the influence of social media on Millennials’ purchasing decisions. It shows that Millennials are highly likely to be swayed by what they see on social media, making it an invaluable tool for businesses looking to target this demographic. As such, this statistic is an important one to consider when discussing the impact of social media on Millennials.

84% of Millennials do not trust traditional advertising.

This statistic is a powerful indicator of the changing landscape of marketing and advertising. It speaks to the need for businesses to adjust their strategies to reach Millennials, who are increasingly turning away from traditional advertising and towards social media for their information. This statistic is a reminder that businesses must be aware of the changing preferences of Millennials and adjust their strategies accordingly in order to effectively reach this demographic.

60% of Millennials prefer to share content through private messaging apps rather than traditional social platforms.

This statistic is a telling indication of the changing landscape of social media usage among Millennials. It suggests that Millennials are increasingly turning to private messaging apps as their preferred platform for sharing content, rather than relying on traditional social media platforms. This shift in behavior has implications for marketers and businesses looking to reach this demographic, as they must now consider how to effectively engage Millennials through private messaging apps.

50% of US Millennials and Gen Z access Facebook daily.

This statistic is a powerful indicator of the influence of social media on Millennials and Gen Z. It shows that these generations are heavily reliant on social media platforms like Facebook to stay connected and informed. This statistic is important to consider when discussing the impact of social media on Millennials and Gen Z, as it demonstrates the extent to which these generations are engaging with social media on a daily basis.

73% of Millennials follow brands on social media to discover new products or services.

This statistic is a powerful indicator of the influence of social media on Millennials. It shows that the majority of Millennials are using social media to find out about new products and services, which means that businesses should be taking advantage of this platform to reach out to this demographic. This statistic is an important reminder that social media is an essential tool for businesses to reach out to Millennials and should be taken into account when creating marketing strategies.

61% of Millennials are more likely to trust a brand if it has a large following on social media.

This statistic is a telling indication of the importance of social media in the lives of Millennials. It shows that Millennials are more likely to trust a brand if it has a large following on social media, which means that having a strong presence on social media is essential for businesses looking to target this demographic. This statistic is a valuable insight into the preferences of Millennials and can be used to inform marketing strategies for businesses looking to reach this generation.

63% of Millennials stay updated on brands through social networks.

This statistic is a powerful indicator of the influence of social media on Millennials. It shows that the majority of Millennials are actively engaging with brands through social networks, which is a great opportunity for businesses to reach out to this demographic. Furthermore, it highlights the importance of having a strong social media presence for businesses that want to target Millennials.

68% of Millennials trust online reviews from people they don’t know, valued over professional critics.

This statistic is a telling indication of the power of social media in the lives of Millennials. It shows that Millennials are more likely to trust the opinions of their peers, even if they don’t know them personally, over the opinions of professional critics. This speaks to the importance of social media in the lives of Millennials, and how it has become a major source of information and influence.

Conclusion

It is clear from the statistics that Millennials are highly active on social media, spending an average of 2 hours and 38 minutes daily. They use a variety of platforms such as Facebook (87%), Instagram (72%) and YouTube (66%). Social media has become an essential part of their lives with 75% considering it so, while 39% have created accounts specifically for self-promotion.

Furthermore, they prefer to share content through private messaging apps rather than traditional social networks like Twitter which 62% make up its U.S user base. Additionally, 42% consider themselves influencers and 78% have purchased products after seeing them advertised on these sites; 84%, however do not trust traditional advertising methods. Finally, 68 % trust online reviews from people they don’t know more than professional critics’.

References

0. – https://www.www.accenture.com

1. – https://www.www.sendible.com

2. – https://www.www.pewresearch.org

3. – https://www.blog.globalwebindex.com

4. – https://www.globalwebindex.com

5. – https://www.www.mckinsey.com

6. – https://www.www.lsb.com

7. – https://www.www.millennialmarketing.com

8. – https://www.www.statista.com

9. – https://www.www.adweek.com

10. – https://www.www.brightlocal.com

 

FAQs

What percentage of Millennials use social media regularly?

According to a Pew Research Center study, 90% of Millennials (ages 23-38 in 2019) use social media regularly.

Which social media platform is most popular among Millennials?

As of 2021, Instagram seems to be the most popular platform among Millennials, followed closely by Facebook and Snapchat.

How much time do Millennials spend on social media per day on average?

Millennials are found to spend an average of 2 hours and 38 minutes per day on social media.

What types of content do Millennials engage with most on social media?

Millennials tend to engage with content related to entertainment, news, and on topics related to their personal interests and hobbies, as well as content from friends and family.

How do Millennials respond to online advertising on social media?

Millennials tend to respond best to authentic and personalized ads, with 71% of them stating they prefer ads tailored to their interests and shopping habits. They are also more likely to support brands with values aligned with their own.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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