GITNUX MARKETDATA REPORT 2024

Millennials On Social Media Statistics [Fresh Research]

Statistic 1

"90.4% of Millennials use social media actively."

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Statistic 2

"Millennials spend an average of 2 hours and 38 minutes on social media daily."

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Statistic 3

"71% of Millennials check social media sites multiple times each day."

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Statistic 4

"56% of Millennials have reported using social media more since the start of the COVID-19 pandemic."

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Statistic 5

"The top 3 social media platforms for millennials are Facebook (87%), Instagram (72%), and YouTube (66%)."

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Statistic 6

"75% of Millennials consider social media an essential part of their daily life."

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Statistic 7

"39% of Millennials have a Facebook account explicitly for sharing self-promotional content."

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Statistic 8

"34% of Millennials spend more time on social media than they do watching TV."

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Statistic 9

"Millennials account for 62% of Twitter’s U.S. user base."

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Statistic 10

"78% of Millennials have purchased a product after seeing it on social media."

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Statistic 11

"84% of Millennials do not trust traditional advertising."

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Statistic 12

"60% of Millennials prefer to share content through private messaging apps rather than traditional social platforms."

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Statistic 13

"50% of US Millennials and Gen Z access Facebook daily."

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Statistic 14

"73% of Millennials follow brands on social media to discover new products or services."

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Statistic 15

"61% of Millennials are more likely to trust a brand if it has a large following on social media."

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Statistic 16

"63% of Millennials stay updated on brands through social networks."

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Statistic 17

"68% of Millennials trust online reviews from people they don’t know, valued over professional critics."

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