GITNUX MARKETDATA REPORT 2024

Internet Advertising Industry Statistics

The Internet advertising industry continues to experience steady growth, with digital ad spending expected to increase across various platforms and regions.

Highlights: Internet Advertising Industry Statistics

  • It is estimated that the U.S. Digital Advertising Industry will reach $398.5 billion USD in 2021.
  • Google accounted for 28.9% of total US ad spend in 2020, thus making it the leading ad seller in the country.
  • Facebook is projected to reach $94.69 billion in net digital ad revenue worldwide in 2021.
  • In 2020, mobile accounted for about 70% of digital ad spend.
  • Video advertising spending is estimated to reach $18 billion by 2024 in the U.S.
  • The average click-through rate in Google Ads across all industries is 3.17% on the search network.
  • Banner advertisements comprise 34% of all online advertising revenue.
  • Average cost per action (CPA) in AdWords across all industries is $48.96 for search and $75.51 for display.
  • In Q2 2019, Amazon’s share of the US digital ad market reached 8.8%.
  • Projections estimate the U.S. will remain the world’s biggest social ad market, generating $40 billion in 2021.
  • Machine Learning & AI are the most significant trends for the future of advertising.
  • Spend on digital ads in the U.S. is set to hit $113.18 billion in 2020, doubling the spend in 2019.
  • Programmatic transactions are projected to reach $81 billion, or 86% of all digital display ad dollars this year.
  • 59% of marketers say email is their most effective channel for generating revenue.
  • Internet advertising will make up 25.4% of global ad spending by 2024.
  • Internet advertising spend overtook TV spend in 12 markets across the world in 2019.
  • As of 2022, Google's share of the search ad market is expected to decrease slightly to 57.3%, while Amazon’s share will grow to 19.2%.
  • First half of 2020 saw U.S. advertisers spend $9.3 Billion on social media advertising, up from $8.2 billion in 2019.
  • Global programmatic ad spend was expected to reach $98 billion in 2020, accounting for 68% of digital media advertising.
  • Only 9% of advertisements are viewed for more than a second.

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The Latest Internet Advertising Industry Statistics Explained

It is estimated that the U.S. Digital Advertising Industry will reach $398.5 billion USD in 2021.

This statistic indicates that the U.S. Digital Advertising Industry is projected to achieve a total market value of $398.5 billion USD in the year 2021. This figure represents the anticipated revenue generated by digital advertising activities within the United States, encompassing various channels such as display advertising, search engine marketing, social media advertising, and video advertising. The substantial growth in digital advertising spending reflects the increasing importance of online marketing strategies and the shift towards digital platforms by businesses to reach their target audiences. This statistic underscores the significance of the digital advertising industry in shaping the modern marketing landscape and highlights the continued evolution towards digital-centric marketing approaches.

Google accounted for 28.9% of total US ad spend in 2020, thus making it the leading ad seller in the country.

The statistic indicates that Google held the largest share of advertising spend in the United States in 2020, capturing 28.9% of the total ad spend in the country. This positions Google as the top ad seller, surpassing all other competitors in the market. This high percentage reflects the strong presence and influence that Google has in the advertising industry, highlighting its effectiveness in attracting advertising dollars from businesses and advertisers. Google’s significant share of the US ad spend underscores its dominance and importance as a key player in the advertising ecosystem.

Facebook is projected to reach $94.69 billion in net digital ad revenue worldwide in 2021.

The statistic “Facebook is projected to reach $94.69 billion in net digital ad revenue worldwide in 2021” indicates the estimated amount of revenue that Facebook is expected to generate from digital advertising across its platforms on a global scale for the year 2021. This figure highlights the significant role that digital advertising plays in Facebook’s overall revenue stream and underscores the platform’s continued dominance in the digital advertising market. The projected revenue also reflects the increasing importance of digital marketing strategies for businesses looking to reach and engage with audiences online, highlighting the ongoing shift towards digital platforms for advertising purposes.

In 2020, mobile accounted for about 70% of digital ad spend.

In 2020, the statistic that mobile accounted for about 70% of digital ad spend signifies that the majority of advertising dollars in the digital space were allocated towards mobile platforms as opposed to desktop or other channels. This statistic highlights the increasing importance and effectiveness of mobile advertising in reaching and engaging target audiences. The trend towards mobile ad spend can be attributed to the widespread use of smartphones and mobile devices, as well as the rise of mobile-centric digital platforms and social media channels. This data suggests that businesses and advertisers are recognizing the value and potential of mobile advertising in reaching consumers in today’s digital landscape.

Video advertising spending is estimated to reach $18 billion by 2024 in the U.S.

The statistic suggests that the amount of money spent on video advertising in the United States is projected to increase significantly, reaching a total of $18 billion by the year 2024. This indicates a growing trend in the prominence and effectiveness of video advertising as a marketing strategy. The substantial investment in video advertising reflects the recognition by businesses of the importance of reaching consumers through visual and interactive content in an increasingly digital world. The projected increase in spending also highlights the competitive nature of the advertising industry, with companies vying for consumers’ attention and engagement through video platforms.

The average click-through rate in Google Ads across all industries is 3.17% on the search network.

The statistic indicates that, on average, 3.17% of the total number of clicks on Google Ads across various industries occur on the search network, which is a common type of online advertising platform. This metric is used to measure the effectiveness of ad campaigns in generating clicks and driving traffic to websites. A higher click-through rate generally signifies a more successful ad campaign that resonates with the target audience and attracts users to engage with the ad. Understanding and monitoring click-through rates is essential for advertisers to optimize their campaigns, improve performance, and achieve their marketing goals effectively in the competitive digital advertising landscape.

Banner advertisements comprise 34% of all online advertising revenue.

The statistic that banner advertisements comprise 34% of all online advertising revenue indicates the significant share that this particular type of advertising contributes to the overall revenue generated through online advertising channels. This suggests that banner advertisements are a popular choice for advertisers looking to reach their target audience online, likely due to their visibility and potential effectiveness in driving traffic and conversions. As such, businesses and marketers may prioritize allocating a portion of their advertising budget towards banner ads in order to capitalize on their impact and reach in the online advertising space.

Average cost per action (CPA) in AdWords across all industries is $48.96 for search and $75.51 for display.

The average cost per action (CPA) in AdWords refers to the average amount of money advertisers pay to generate a desired action, such as a click or conversion, in their advertising campaigns. Across all industries, the average CPA for search campaigns is $48.96, meaning advertisers typically spend this amount for each desired action on search ads. On the other hand, for display campaigns, the average CPA is $75.51, indicating a higher cost compared to search campaigns. This suggests that display advertising may be more expensive in terms of generating actions compared to search advertising. Advertisers can use these statistics to benchmark their own CPA performance and make informed decisions on their advertising strategies based on industry averages.

In Q2 2019, Amazon’s share of the US digital ad market reached 8.8%.

The statistic ‘In Q2 2019, Amazon’s share of the US digital ad market reached 8.8%’ means that during the second quarter of 2019, Amazon accounted for 8.8% of all digital advertising spending in the United States. This indicates the proportion of total digital advertising revenue that Amazon captured compared to its competitors in the market during that time period. It suggests that Amazon has a significant presence and influence in the digital advertising landscape, vying for a larger portion of the market share alongside other major players like Google and Facebook. This statistic can be used to assess Amazon’s growth and competitiveness in the digital advertising industry and provides insights into its market position at that specific point in time.

Projections estimate the U.S. will remain the world’s biggest social ad market, generating $40 billion in 2021.

The statistic indicates that the United States is expected to retain its position as the largest social advertising market globally in 2021, with projections suggesting that it will generate approximately $40 billion in social ad spending. This figure represents the total amount of money that businesses and advertisers in the U.S. are anticipated to invest in advertising on social media platforms throughout the year. The continued dominance of the U.S. in the social ad market highlights the significance of the country’s economy and advertising industry, as well as the growing importance of social media platforms as key channels for marketing and reaching target audiences.

Machine Learning & AI are the most significant trends for the future of advertising.

The statistic “Machine Learning & AI are the most significant trends for the future of advertising” suggests that the integration of machine learning and artificial intelligence technologies in advertising strategies will play a pivotal role in shaping the industry’s future direction. With the ability to analyze vast amounts of data, personalize recommendations, optimize campaigns in real-time, and target specific audiences more effectively, machine learning and AI offer advertisers powerful tools to enhance efficiency, accuracy, and relevance in their marketing efforts. By leveraging these technologies, advertisers can anticipate consumer behavior, deliver more personalized and engaging content, and ultimately drive better results, making them essential components of the evolving landscape of advertising practices.

Spend on digital ads in the U.S. is set to hit $113.18 billion in 2020, doubling the spend in 2019.

The statistic states that the total amount of money spent on digital advertising in the United States is projected to reach $113.18 billion in 2020, which is twice the amount spent in the previous year, 2019. This significant increase highlights the growing importance and investment in digital advertising by businesses looking to reach their target audiences through online platforms. The doubling of the spending from 2019 to 2020 indicates a trend of shifting marketing budgets towards digital channels, potentially driven by factors such as the increasing prevalence of online shopping, the rise of social media usage, and the effectiveness of digital advertising in reaching and engaging consumers.

Programmatic transactions are projected to reach $81 billion, or 86% of all digital display ad dollars this year.

This statistic indicates that programmatic transactions, which refer to the automated buying and selling of advertising space in real-time through algorithms and data analysis, are expected to account for a significant portion of the total expenditure on digital display advertising this year. Specifically, it is projected that programmatic transactions will reach $81 billion, representing a substantial 86% share of all spending on digital display ads. This suggests that advertisers are increasingly relying on programmatic technology to streamline their advertising efforts, optimize targeting, and improve efficiency in reaching their desired audience. The rapid growth of programmatic transactions underscores its importance and impact in the digital advertising landscape as a preferred method for buying and selling ad inventory.

59% of marketers say email is their most effective channel for generating revenue.

The statistic that 59% of marketers say email is their most effective channel for generating revenue suggests that a majority of marketers believe that email marketing is the most successful tool in driving revenue for their businesses. This indicates a strong consensus within the marketing industry regarding the effectiveness of email campaigns in terms of reaching and engaging with target audiences to ultimately drive sales and revenue. The high percentage also implies that email marketing strategies are likely to be a central focus for many marketing professionals seeking to maximize their returns on investment and achieve their revenue goals.

Internet advertising will make up 25.4% of global ad spending by 2024.

This statistic indicates that by the year 2024, internet advertising is projected to account for 25.4% of total global advertising spending. This implies a significant shift in the allocation of advertising budgets towards online platforms, reflecting the increasing prominence of digital marketing strategies in reaching target audiences. The growth of internet advertising is likely driven by factors such as the widespread use of online platforms by businesses and consumers, the measurable and targeted nature of digital advertising, and the increasing popularity of e-commerce. This statistic underscores the importance for businesses to adapt their marketing strategies to capitalize on the opportunities presented by the digital realm and emphasizes the continued evolution of the advertising landscape towards digital platforms.

Internet advertising spend overtook TV spend in 12 markets across the world in 2019.

The statistic that Internet advertising spend surpassed TV spending in 12 global markets in 2019 signifies a significant shift in advertising trends and preferences. This transition is indicative of the increasing importance and effectiveness of digital marketing channels, such as social media and online platforms, in reaching target audiences. It highlights the growing impact of technology and the internet on consumer behavior and media consumption patterns, as companies allocate more of their advertising budgets to online platforms to capture the attention of today’s digitally connected consumers. The data underscores the need for businesses to adapt their advertising strategies to capitalize on the opportunities presented by the digital landscape and stay competitive in the evolving marketing environment.

As of 2022, Google’s share of the search ad market is expected to decrease slightly to 57.3%, while Amazon’s share will grow to 19.2%.

Based on current projections for 2022, it is anticipated that Google’s dominance in the search ad market will see a minor decline to 57.3%, marking a slight shift in market share. Conversely, Amazon’s presence in the search ad space is expected to strengthen, with its share increasing to 19.2%. This suggests a trend towards a more competitive landscape in the search ad market, with Google still holding the majority share but facing potential challenges from the growing influence of Amazon. The data indicates a dynamic market environment where players such as Amazon are gaining traction and potentially disrupting the traditional dominance of Google in the online advertising sector.

First half of 2020 saw U.S. advertisers spend $9.3 Billion on social media advertising, up from $8.2 billion in 2019.

The statistic indicates that U.S. advertisers spent a total of $9.3 billion on social media advertising in the first half of 2020, a notable increase from the $8.2 billion spent in 2019 during the same time period. This upward trend in spending highlights the growing importance and popularity of social media platforms as an advertising medium for businesses and brands looking to reach a wider audience and engage with consumers. The increased investment in social media advertising suggests that companies are recognizing the effectiveness and potential return on investment that these platforms offer in reaching and attracting customers.

Global programmatic ad spend was expected to reach $98 billion in 2020, accounting for 68% of digital media advertising.

The statistic indicates that global programmatic advertising spending was projected to reach $98 billion in 2020, representing a significant portion of the digital media advertising market at 68%. Programmatic advertising refers to the automated buying and selling of advertising space in real-time using data-driven algorithms. This form of advertising allows for precise targeting and optimization of ad placements, making it increasingly popular among advertisers looking to reach specific audiences more effectively. The substantial growth in programmatic ad spending demonstrates its relevance and impact in the digital advertising landscape, highlighting its efficiency and scalability for brands and businesses aiming to maximize their advertising ROI.

Only 9% of advertisements are viewed for more than a second.

The statistic that only 9% of advertisements are viewed for more than a second indicates a relatively low level of engagement with advertising content. This suggests that the majority of ads are not capturing viewer attention for an extended period of time, potentially leading to reduced effectiveness in achieving their intended outcomes. With the prevalence of short attention spans and the high volume of advertisements encountered by individuals on a daily basis, it highlights the challenge that advertisers face in creating content that is engaging enough to hold viewers’ interest beyond a fleeting glance. This statistic underscores the importance of crafting advertisements that quickly capture attention and deliver their message effectively in a limited timeframe.

References

0. – https://www.techcrunch.com

1. – https://www.litmus.com

2. – https://www.www.statista.com

3. – https://www.www.emarketer.com

4. – https://www.www.disruptiveadvertising.com

5. – https://www.www.venngage.com

6. – https://www.www.iab.com

7. – https://www.www.pwc.com

8. – https://www.www.marketingsherpa.com

9. – https://www.www.searchenginejournal.com

10. – https://www.www.wordstream.com

11. – https://www.www.marketingcharts.com

12. – https://www.www.retailtouchpoints.com

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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