The Latest Video Marketing Industry Statistics Explained
Video marketers get 66% more qualified leads per year.
This statistic suggests that companies or individuals who utilize video marketing strategies are able to generate a significantly higher number of qualified leads compared to those who do not incorporate video in their marketing efforts. The 66% increase signifies a substantial improvement in the quality and quantity of leads obtained through video marketing activities over the course of a year. This data points to the effectiveness of video as a valuable tool for engaging with target audiences, driving brand awareness, and ultimately converting viewers into qualified leads. Businesses that harness the power of video marketing stand to benefit from a higher return on investment in terms of lead generation and potential customer acquisition.
93% of brands got a new customer because of a video on social media.
The statistic “93% of brands got a new customer because of a video on social media” indicates that a significant majority of brands have successfully attracted new customers through the use of video content on social media platforms. This statistic suggests that leveraging video marketing strategies on social media channels can effectively drive customer acquisition for brands. The high percentage implies that videos are a powerful tool for capturing audience attention, engaging potential customers, and ultimately converting them into paying customers. Overall, this statistic underscores the importance of incorporating video content into social media marketing efforts to effectively reach and acquire new customers in today’s digital landscape.
8 out of 10 people have purchased a piece of software or app after watching a brand’s video.
The statistic “8 out of 10 people have purchased a piece of software or app after watching a brand’s video” suggests a high conversion rate stemming from brand videos. This indicates that video content produced by brands has a significant impact on consumers’ purchasing decisions within the software and app industry. The statistic implies a strong influence of visual storytelling and product demonstration in driving consumer engagement and ultimately leading to conversions. This high rate of conversion underscores the effectiveness of video marketing strategies in capturing consumer interest and motivating action in the competitive software and app market.
80% of Video marketers say video has directly helped increase sales.
The statistic that 80% of video marketers say video has directly helped increase sales indicates a strong correlation between the use of video marketing and sales growth. This finding suggests that the majority of individuals in the video marketing industry believe that leveraging video content has a positive impact on driving sales. The high percentage of respondents attributing sales increases to video underscores the effectiveness of utilizing video as a promotional tool. This statistic highlights the valuable role that video content plays in influencing consumer behavior and ultimately driving revenue for businesses utilizing video marketing strategies.
Eighty-eight percent of video marketers reported that video gives them a positive ROI.
The statistic “Eighty-eight percent of video marketers reported that video gives them a positive ROI” indicates that a significant majority of video marketers believe that their investment in video marketing yields positive returns. This finding suggests that the majority of video marketers are satisfied with the results they achieve from their video marketing efforts. A positive ROI means that the benefits or profits gained from implementing video marketing strategies outweigh the costs involved in creating and distributing videos. This statistic highlights the effectiveness and potential profitability of video marketing as a strategy for businesses to engage with their target audience and drive desired outcomes.
Social video generates 1200% more shares than text and image content combined.
The statistic that social video generates 1200% more shares than text and image content combined means that video content is significantly more engaging and shareable on social media platforms compared to traditional text and image posts. Specifically, for every one share received by text and image content together, social videos are shared twelve times more. This suggests that users are more likely to interact with and share video content, possibly due to its dynamic and visual appeal, driving higher levels of engagement and reach on social media platforms. Marketers and content creators can leverage this insight to prioritize video content in their social media strategies to capitalize on its greater potential for virality and audience engagement.
80% of users can recall a video ad they viewed in the past 30 days.
The statistic that 80% of users can recall a video ad they viewed in the past 30 days indicates a relatively high level of ad retention among the target audience. This means that the majority of users who have seen a video advertisement recently are able to remember it, suggesting that the ad had a meaningful impact on the viewers. High ad recall rates are often associated with effective marketing strategies that capture attention, engage viewers, and leave a lasting impression. Marketers can use this information to gauge the success of their video ad campaigns and make informed decisions about future advertising efforts.
Every second, a million minutes (17,000 hours) of video content will cross global IP networks by 2021.
The statistic indicates that the volume of video content crossing global IP networks is expected to increase significantly by 2021, with a rate of a million minutes or approximately 17,000 hours of video being transmitted every second. This represents a massive amount of data being exchanged globally through internet protocol networks, reflecting the growing prevalence and popularity of video content consumption. This trend also highlights the increasing demand for high-speed internet infrastructure to support the transmission of such vast quantities of video content across the world, suggesting significant advancements in digital technology and communication networks.
Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
This statistic suggests that viewers are significantly more likely to remember and retain information presented through video compared to text. Specifically, individuals are able to retain 95% of a message when presented in video format, as opposed to only 10% when the same information is presented through text. This indicates that video content can be a highly effective communication tool for delivering messages that are more memorable and engaging for audiences. The visual and auditory aspects of video content likely play a key role in enhancing retention rates, making it a valuable method for conveying information and messages effectively.
83% of video marketers say video helps them with lead generation.
The statistic that 83% of video marketers believe that video content helps them with lead generation indicates a strong positive perception of the effectiveness of video marketing strategies among professionals in the industry. This data suggests that a large majority of video marketers see video content as a valuable tool for generating leads, potentially leading to increased customer engagement and conversions. The high percentage of respondents who reported positive outcomes from using video in their marketing efforts highlights the importance and impact of incorporating video content into overall marketing strategies for businesses looking to generate leads and drive growth.
Mobile video consumption rises by 100% every year.
The statistic “Mobile video consumption rises by 100% every year” indicates a significant and exponential growth trend in the consumption of video content on mobile devices. A 100% annual increase means that the amount of time people spend watching videos on their mobile phones or tablets doubles each year. This rapid growth suggests a strong preference for consuming video content on mobile platforms, possibly driven by factors such as improved technology, increased smartphone ownership, and expanded access to high-speed internet. This trend highlights the growing importance of mobile video as a popular and pervasive form of media consumption, presenting opportunities for content creators, marketers, and businesses to tailor their strategies towards mobile video platforms.
85% of businesses use video as a marketing tool.
The statistic that 85% of businesses use video as a marketing tool indicates the widespread adoption and popularity of video marketing strategies among businesses across various industries. This high percentage suggests that video content has become an essential component of marketing campaigns due to its effectiveness in engaging audiences, conveying messages in a visually appealing manner, and driving conversions. The data highlights the shift towards visual content in the digital age and underscores the importance for businesses to incorporate video into their marketing strategies to remain competitive and effectively reach their target audience.
Social media posts with video have 48% more views.
The statistic “Social media posts with video have 48% more views” suggests that posts shared on social media platforms that contain video content receive significantly more views compared to posts without video content. The 48% increase in views indicates a substantial impact of including video in social media posts, potentially indicating that video content is more engaging, appealing, or shareable to users. This statistic highlights the importance of utilizing video as a powerful tool for enhancing the visibility and reach of content on social media platforms.
64% of consumers will make a purchase after watching branded videos on social platforms.
The statistic ‘64% of consumers will make a purchase after watching branded videos on social platforms’ indicates a strong positive relationship between viewing branded videos on social platforms and consumer purchasing behavior. This high percentage suggests that a significant majority of consumers are influenced to make a purchase after engaging with branded video content online. This statistic highlights the effectiveness of using video marketing on social platforms as a powerful tool for driving consumer interest, engagement, and ultimately purchase decisions. Businesses can leverage this insight to strategically incorporate branded video content into their marketing strategies to effectively reach and convert consumers.
Video ad spend of US marketers reached $9.13 billion in 2019, up from $4.78 billion in 2015.
The statistic states that the total amount spent on video advertising by US marketers increased from $4.78 billion in 2015 to $9.13 billion in 2019. This 91% growth in video ad spend over the four-year period signifies a significant investment by businesses in leveraging video content as a marketing tool. The upward trend suggests that marketers are recognizing the effectiveness and value of video advertising in reaching and engaging with their target audiences. This increase in spending may also indicate a shift towards digital marketing strategies, as video content continues to gain popularity and prove its effectiveness in capturing consumer attention and driving desired actions.
Marketers who use video grow revenue 49% faster than non-video users.
This statistic indicates that marketers who incorporate video content in their strategies experience a higher rate of revenue growth compared to those who do not. Specifically, the revenue growth rate of video users is 49% faster than that of non-video users. This suggests that leveraging video content as a marketing tool can be highly beneficial in driving business success and increasing profitability. The implication is that businesses that embrace video marketing strategies are more likely to see accelerated revenue growth and potentially outperform competitors who do not prioritize video in their marketing efforts.
By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017.
The statistic reveals a significant shift in internet consumption habits, highlighting the increasing dominance of online videos as a preferred form of content. The projection indicates that by 2022, online videos will constitute over 82% of total consumer internet traffic, a notable surge compared to their representation in 2017, which was 15 times lower. This trend reflects the growing popularity of video-based platforms and content across various online channels, showcasing the power and appeal of visual storytelling and engagement among internet users. The data underscores the importance for businesses and marketers to leverage video content in their strategies to effectively reach and engage with online audiences in this evolving digital landscape.
Conclusion
As evidenced by the statistics presented in this blog post, the video marketing industry continues to experience significant growth and impact in today’s digital landscape. Businesses that leverage video content in their marketing strategies are well-positioned to engage with their target audiences more effectively and drive higher levels of ROI. Embracing video as a powerful marketing tool is essential for staying competitive and relevant in an increasingly visual and digital world.
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