GITNUX MARKETDATA REPORT 2024

Programmatic Advertising Industry Statistics

The programmatic advertising industry is expected to reach a value of $147 billion by 2027, driven by technological advancements and increasing adoption by advertisers seeking more targeted and efficient ad placements.

Statistic 1

"Programmatic ad spending worldwide was estimated to reach $129.92 billion in 2021, up 28% from 2020."

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Statistic 2

"In the US, programmatic digital display ad spending was projected to reach $79.75 billion in 2021, accounting for 84.5% of the digital display ad market."

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Statistic 3

"The programmatic advertising market size was valued at $15.56 billion in 2019 and is projected to reach $36.89 billion by 2026."

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Statistic 4

"67% of the world's digital display ad is expected to be traded programmatically by 2022."

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Statistic 5

"Programmatic TV ad spend is projected to increase at a 73.7% compound annual growth rate from 2018 to 2022."

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Statistic 6

"There was a 44% increase in programmatic spending on private marketplaces in Q1 2020 versus Q1 2019."

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Statistic 7

"In 2020, mobile programmatic ad spending in the U.S. accounted for 72% of total digital programmatic ad spend."

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Statistic 8

"The fastest growing segment in programmatic is digital outdoor, with an expected 35% growth in 2021."

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Statistic 9

"Programmatic advertising on radio is set to increase by 19.2% year on year."

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Statistic 10

"Video is the most popular ad format, with 60% of marketers reported to be using it in programmatic advertising."

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Statistic 11

"55% of U.S marketers believe that third-party data accuracy is a key challenge in programmatic ad buying."

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Statistic 12

"In 2020, 69% of U.S. programmatic ad buyers said that fraudulent impressions were an issue."

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Statistic 13

"Programmatic ad spend on the open internet grew 29% globally in 2019."

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Statistic 14

"Real-time bidding (RTB) is expected to make up 44% of programmatic ad spend by 2021."

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Statistic 15

"The global programmatic display advertising market was valued at $82.5 billion in 2019."

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Statistic 16

"Programmatic ad spend is expected to reach $98 billion by 2020, accounting for 68% of the digital media advertising."

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Statistic 17

"The programmatic advertising market is expected to grow at a CAGR of 30.8% over the forecast period 2021-2026."

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Statistic 18

"Geo-targeting is the most popular targeting approach for programmatic with 66% of mobile marketers using it."

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Statistic 19

"86% of digital Advertisers currently uses inner or in-App programmatic Advertising."

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