GITNUX MARKETDATA REPORT 2024

Connected Tv Advertising Industry Statistics

The Connected TV advertising industry is projected to continue its rapid growth, with worldwide spending expected to reach $14.12 billion by 2023.

Statistic 1

"In the year 2020, connected TV (CTV) ad spend was projected to hit 8.11 billion US dollars in the United States alone."

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Statistic 2

"According to reports, more than 50% of US agencies and brand marketers planned to increase their ad spending on CTV platforms in 2021."

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Statistic 3

"The CTV advertising market size is projected to grow to over 14 billion US dollars in 2023 from 6.94 billion US dollars in 2019."

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Statistic 4

"Over 50% of US adults watch CTV weekly, making CTV an effective medium for advertisement."

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Statistic 5

"The average consumer spends more than 23 minutes per day watching CTV, which is more than twice the amount as other digital channels."

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Statistic 6

"By 2023, the worldwide CTV advertising revenue is expected to reach nearly 27 billion US dollars."

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Statistic 7

"CTV advertising experienced a 330% growth from March 2020 to March 2021, showing the tremendous growth in this area."

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Statistic 8

"A survey in 2021 reported that 60% of the US population uses a connected TV device at least once a month."

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Statistic 9

"More than 75% of US households have a CTV."

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Statistic 10

"Around 58% of video ads are shown on CTV platforms, indicating a preference for CTV advertising over other video mediums."

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Statistic 11

"CTV ad engagement rates are around 95% according to 2020 reports."

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Statistic 12

"More than 80% of US households own at least one CTV device."

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Statistic 13

"It is projected that by 2022, 60% of all TV ad spending will be programmatic, increasing the importance of CTV advertising."

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Statistic 14

"Advertisers invested nearly 50% of digital video budgets in CTV ads in 2018."

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Statistic 15

"On average, CTV viewers are 33% more engaged with ads than linear TV viewers."

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Statistic 16

"During Q1 of 2020, ad completion rates on CTVs reached a high of 98%."

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Statistic 17

"In 2020, verified CTV ad impressions grew by 78% year over year."

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Statistic 18

"Convenience and reduced cost are the biggest reasons why 84% of CTV users are drawn to this format."

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Statistic 19

"As of 2020, 65% of advertisers were planning to increase their CTV budgets the same year, indicating increased interest in CTV advertising."

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Statistic 20

"About 60% of CTV viewers are aged between 18 and 34 years old, making it a valuable tool for advertisers targeting this demographic."

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