GITNUX MARKETDATA REPORT 2024

Mobile Advertising Industry Statistics

The mobile advertising industry is projected to continue its rapid growth, with increases in mobile ad spending, mobile ad revenue, and mobile user engagement expected in the coming years.

Statistic 1

"Mobile ads are expected to account for 75.9% of all digital ad spending by 2023."

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Statistic 2

"InApp advertising is projected to hit $201 billion by 2021, making up 80% of mobile advertising spend."

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Statistic 3

"305 million people accessed the internet via smartphones in 2020 in the U.S. alone, highlighting the potential scope of mobile advertising."

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Statistic 4

"CTRs are 0.4% lower on mobile than on desktop."

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Statistic 5

"In 2021, mobile ad spending in the U.S. is expected to reach a whopping $156.38 billion."

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Statistic 6

"94% of Facebook's advertising revenue comes from mobile."

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Statistic 7

"Mobile advertising revenue accounted for 65% of Twitter's total ad revenue in Q3 2020."

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Statistic 8

"Mobile video is the fastest growing segment in mobile advertising, expected to surpass $6 billion in 2021."

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Statistic 9

"In 2020, Google captured 29% of total US mobile ad spending."

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Statistic 10

"Snapchat’s mobile ad revenue in the U.S. is forecast to reach approximately 2.62 billion U.S dollars in 2021."

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Statistic 11

"Mobile advertising spending worldwide in 2020, was 240 billion U.S. dollars."

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Statistic 12

"Global mobile ad spend is predicted to reach $329 billion by 2022."

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Statistic 13

"66% of marketers view location-based advertising as the most exciting mobile opportunity for 2021."

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Statistic 14

"Consumers engage with 20% more eCommerce content on apps than on desktop or mobile web."

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Statistic 15

"Mobile advertising makes up approximately 70% of digital advertising's total expenditure."

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Statistic 16

"The top three industries spending the most on mobile advertising are retail, financial services, and automotive."

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Statistic 17

"The average smartphone user spends 88% of their mobile time on apps, a factor important for in-app advertising."

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Statistic 18

"People use their mobile devices 150 times a day on average, underlining the prevalence of mobile in people's lives."

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Statistic 19

"Android was the most popular operating system for smartphones, holding a 72.2% share of the mobile market, important for targeted mobile advertisements."

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Statistic 20

"As of 2020, 92% of Facebook's ad revenue came from mobile ads."

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