GITNUX REPORT 2024

Key Advertising Effectiveness Statistics: Mobile & Branded Content Dominate

Discover the impact of advertising on consumer behavior with these eye-opening statistics and insights.

Author: Jannik Lindner

First published: 7/17/2024

Statistic 1

72% of marketers believe branded content is more effective than magazine advertisements.

Statistic 2

Video ads have an average click-through rate of 1.84%, the highest of any digital ad format.

Statistic 3

72% of marketers believe that branded content is more effective than magazine ads.

Statistic 4

Twitter users are 1.6 times more likely to recall ads they have seen compared to other digital platforms.

Statistic 5

64% of consumers say they have purchased a product online after watching a video ad.

Statistic 6

Native advertising can increase brand lift by up to 82%.

Statistic 7

Personalized promotional mailings have 29% higher unique open rates and 41% higher unique click rates than non-personalized mailings.

Statistic 8

Local ads drive a 70% higher store visit rate compared to national brand ads.

Statistic 9

Email is 40 times more effective at acquiring new customers than Facebook or Twitter.

Statistic 10

Ad recall is 33% higher for ads that include the brand’s logo in color compared to black and white.

Statistic 11

Targeted ads are 58% more effective than untargeted ads.

Statistic 12

Online desktop ads lead to a 45% higher conversion rate than mobile ads.

Statistic 13

Video advertisements have an average click-through rate of 1.84%.

Statistic 14

Ad recall is 59% higher for millennials exposed to digital ads on both desktop and mobile devices.

Statistic 15

In 2020, the average person was exposed to around 8,000 ads per day.

Statistic 16

Banner ads have an average click-through rate of 0.05%.

Statistic 17

71% of consumers are more likely to buy a product if the ad is geotargeted.

Statistic 18

80% of shoppers have purchased something after seeing an influencer's recommendation on Facebook, Instagram, Twitter, or YouTube.

Statistic 19

LinkedIn ads can reach 12% of the world's population.

Statistic 20

67% of consumers are more likely to purchase from a brand they follow on social media.

Statistic 21

88% of consumers say online reviews influence their purchasing decisions.

Statistic 22

86% of consumers suffer from ad fatigue.

Statistic 23

40% of consumers buy more from retailers that personalize the shopping experience.

Statistic 24

82% of people trust reviews from real customers over traditional advertising.

Statistic 25

52% of consumers are likely to switch brands if a company doesn’t personalize communications to them.

Statistic 26

Two-thirds of customers who are satisfied with a brand will spend 30% more.

Statistic 27

78% of consumers have unsubscribed from emails because a brand was sending too many emails.

Statistic 28

87% of shoppers begin their product searches online.

Statistic 29

68% of consumers feel more positive about a brand after consuming content from it.

Statistic 30

46% of users act after seeing a video ad.

Statistic 31

59% of consumers say they enjoy discovering new products through ads on their mobile devices.

Statistic 32

70% of consumers believe search ads are valuable in assisting with making purchasing decisions.

Statistic 33

90% of consumers say authenticity is important when deciding which brands they like and support.

Statistic 34

70% of consumers prefer to learn about products through content rather than traditional advertising.

Statistic 35

Over 50% of Gen Z consumers say they value online ads that are personalized to their interests.

Statistic 36

61% of people say they are more likely to buy from a brand that offers a personalized experience.

Statistic 37

86% of consumers say authenticity is a key factor when deciding what brands they like and support.

Statistic 38

56% of Americans feel more positive about a brand when it offers a personalized experience.

Statistic 39

71% of consumers prefer personalized ads.

Statistic 40

4 out of 5 consumers say that seeing social proof (i.e., positive reviews, testimonials) in ads increases their trust in a brand.

Statistic 41

Over 70% of consumers prefer to learn about a product through content rather than traditional advertising.

Statistic 42

61% of consumers are more likely to engage with brands that offer personalized experiences.

Statistic 43

65% of consumers are more likely to engage with humorously branded content.

Statistic 44

59% of Gen Z prefer ads showing diversity-related visuals.

Statistic 45

Mobile video ads are 30% more appealing than TV ads to Gen Z and millennials.

Statistic 46

In the first half of 2020, mobile ad spend accounted for 47% of total global digital ad spend.

Statistic 47

75% of consumers say they are more likely to purchase from a company whose CEO uses social media.

Statistic 48

Pinterest drives 33% more referral traffic to shopping sites than Facebook.

Statistic 49

Snapchat ads reach 75% of 13 to 34-year-olds in the U.S.

Statistic 50

80% of brands worldwide describe their email marketing effectiveness as average or better.

Statistic 51

50% of marketers say interactive content is most effective at attracting attention.

Statistic 52

LinkedIn ads can reach 12% of the world's population.

Statistic 53

Social media ad spending is projected to account for 19.8% of total advertising spending in the United States by 2023.

Statistic 54

Online video ad revenue is expected to reach $61 billion by 2029.

Statistic 55

Amazon DSP (Demand-Side Platform) has an average 98% reach of all U.S. internet users.

Statistic 56

Digital marketing spend is expected to grow to $389 billion by 2024.

Statistic 57

85% of marketers say that the main benefit of programmatic advertising is its ability to target specific audiences.

Statistic 58

For every $1 spent on Google Ads, businesses make an average of $8 in profit.

Statistic 59

Influencer marketing campaigns earn $6.50 for every $1 spent.

Statistic 60

Email marketing has an average ROI of $42 for every $1 spent.

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Summary

  • 59% of consumers say they enjoy discovering new products through ads on their mobile devices.
  • 70% of consumers believe search ads are valuable in assisting with making purchasing decisions.
  • For every $1 spent on Google Ads, businesses make an average of $8 in profit.
  • 90% of consumers say authenticity is important when deciding which brands they like and support.
  • 70% of consumers prefer to learn about products through content rather than traditional advertising.
  • In the first half of 2020, mobile ad spend accounted for 47% of total global digital ad spend.
  • 72% of marketers believe branded content is more effective than magazine advertisements.
  • Over 50% of Gen Z consumers say they value online ads that are personalized to their interests.
  • 67% of consumers are more likely to purchase from a brand they follow on social media.
  • Video ads have an average click-through rate of 1.84%, the highest of any digital ad format.
  • 75% of consumers say they are more likely to purchase from a company whose CEO uses social media.
  • 61% of people say they are more likely to buy from a brand that offers a personalized experience.
  • Pinterest drives 33% more referral traffic to shopping sites than Facebook.
  • 88% of consumers say online reviews influence their purchasing decisions.
  • Snapchat ads reach 75% of 13 to 34-year-olds in the U.S.

Advertising Effectiveness Unveiled: A Tale of Clicks, Conversion, and Charisma. As the digital marketing landscape continues to evolve, statistics reveal the fascinating dance between consumer behavior and advertising strategies. From the allure of mobile ads to the influence of authentic branding, and the power of personalized content, the numbers speak volumes. With dollar signs following Google Ads, CEOs leading the social media charge, and video ads capturing hearts and clicks, its clear that in the realm of advertising, the old adage rings true: the only thing constant is change...and perhaps, a well-placed ad.

Advertising Effectiveness

  • 72% of marketers believe branded content is more effective than magazine advertisements.
  • Video ads have an average click-through rate of 1.84%, the highest of any digital ad format.
  • 72% of marketers believe that branded content is more effective than magazine ads.
  • Twitter users are 1.6 times more likely to recall ads they have seen compared to other digital platforms.
  • 64% of consumers say they have purchased a product online after watching a video ad.
  • Native advertising can increase brand lift by up to 82%.
  • Personalized promotional mailings have 29% higher unique open rates and 41% higher unique click rates than non-personalized mailings.
  • Local ads drive a 70% higher store visit rate compared to national brand ads.
  • Email is 40 times more effective at acquiring new customers than Facebook or Twitter.
  • Ad recall is 33% higher for ads that include the brand’s logo in color compared to black and white.
  • Targeted ads are 58% more effective than untargeted ads.
  • Online desktop ads lead to a 45% higher conversion rate than mobile ads.
  • Video advertisements have an average click-through rate of 1.84%.
  • Ad recall is 59% higher for millennials exposed to digital ads on both desktop and mobile devices.
  • In 2020, the average person was exposed to around 8,000 ads per day.
  • Banner ads have an average click-through rate of 0.05%.
  • 71% of consumers are more likely to buy a product if the ad is geotargeted.
  • 80% of shoppers have purchased something after seeing an influencer's recommendation on Facebook, Instagram, Twitter, or YouTube.
  • LinkedIn ads can reach 12% of the world's population.

Interpretation

In a world where attention spans are shorter than a TikTok video, these advertising effectiveness statistics paint a fascinating picture of the ever-evolving marketing landscape. From the undeniable allure of branded content to the click-through power of video ads, it seems like marketers are constantly juggling strategies to capture our fickle consumer hearts. Whether it's the colorful logo that sticks in our minds or the geo-targeting that nudges us to click 'Buy Now', one thing is clear - in the battle of eyeballs and wallets, every percentage point counts. So, next time you see that influencer post or personalized email pop into your inbox, remember, it's all part of a carefully crafted dance to persuade, entice, and ultimately, make you reach for your wallet.

Consumer Behavior

  • 67% of consumers are more likely to purchase from a brand they follow on social media.
  • 88% of consumers say online reviews influence their purchasing decisions.
  • 86% of consumers suffer from ad fatigue.
  • 40% of consumers buy more from retailers that personalize the shopping experience.
  • 82% of people trust reviews from real customers over traditional advertising.
  • 52% of consumers are likely to switch brands if a company doesn’t personalize communications to them.
  • Two-thirds of customers who are satisfied with a brand will spend 30% more.
  • 78% of consumers have unsubscribed from emails because a brand was sending too many emails.
  • 87% of shoppers begin their product searches online.
  • 68% of consumers feel more positive about a brand after consuming content from it.
  • 46% of users act after seeing a video ad.

Interpretation

In a world where consumer preferences can change with a swipe of a screen, these statistics are a roadmap for brands seeking to navigate the ever-evolving landscape of advertising effectiveness. It seems that in the digital age, personalization and authenticity reign supreme, with consumers gravitating towards brands that speak directly to them and resonate with their values. However, the abundance of advertising also comes with a cautionary tale – ad fatigue is real, and oversaturation can lead to consumers tuning out altogether. To stand out in a crowded marketplace, brands must strike a delicate balance between personalized communication and respectful engagement, leveraging the power of social media, online reviews, and tailored shopping experiences to build lasting relationships with their audience. In this fast-paced world of fleeting attention spans and endless options, the key to success lies in capturing hearts, minds, and wallets one genuine interaction at a time.

Consumer Preferences

  • 59% of consumers say they enjoy discovering new products through ads on their mobile devices.
  • 70% of consumers believe search ads are valuable in assisting with making purchasing decisions.
  • 90% of consumers say authenticity is important when deciding which brands they like and support.
  • 70% of consumers prefer to learn about products through content rather than traditional advertising.
  • Over 50% of Gen Z consumers say they value online ads that are personalized to their interests.
  • 61% of people say they are more likely to buy from a brand that offers a personalized experience.
  • 86% of consumers say authenticity is a key factor when deciding what brands they like and support.
  • 56% of Americans feel more positive about a brand when it offers a personalized experience.
  • 71% of consumers prefer personalized ads.
  • 4 out of 5 consumers say that seeing social proof (i.e., positive reviews, testimonials) in ads increases their trust in a brand.
  • Over 70% of consumers prefer to learn about a product through content rather than traditional advertising.
  • 61% of consumers are more likely to engage with brands that offer personalized experiences.
  • 65% of consumers are more likely to engage with humorously branded content.
  • 59% of Gen Z prefer ads showing diversity-related visuals.
  • Mobile video ads are 30% more appealing than TV ads to Gen Z and millennials.

Interpretation

In a world where advertising constantly bombards us, it's refreshing to see that consumers are not only embracing new products and ideas but also demanding authenticity and personalization. From valuing search ads to preferring content over traditional advertising, it's clear that modern consumers want to feel connected, understood, and entertained. As Gen Z leads the charge in favoring personalized and diverse content, it's evident that brands need to adapt and evolve to meet the changing expectations of their audience. So, whether it's a witty joke or a heartfelt message, the key to reaching consumers seems to lie in genuine connection and tailored experiences.

Digital Marketing Trends

  • In the first half of 2020, mobile ad spend accounted for 47% of total global digital ad spend.
  • 75% of consumers say they are more likely to purchase from a company whose CEO uses social media.
  • Pinterest drives 33% more referral traffic to shopping sites than Facebook.
  • Snapchat ads reach 75% of 13 to 34-year-olds in the U.S.
  • 80% of brands worldwide describe their email marketing effectiveness as average or better.
  • 50% of marketers say interactive content is most effective at attracting attention.
  • LinkedIn ads can reach 12% of the world's population.
  • Social media ad spending is projected to account for 19.8% of total advertising spending in the United States by 2023.
  • Online video ad revenue is expected to reach $61 billion by 2029.
  • Amazon DSP (Demand-Side Platform) has an average 98% reach of all U.S. internet users.
  • Digital marketing spend is expected to grow to $389 billion by 2024.
  • 85% of marketers say that the main benefit of programmatic advertising is its ability to target specific audiences.

Interpretation

In a digital world where trends change as quickly as TikTok dances, advertisers are navigating a landscape filled with statistics like toddlers in a candy store—excited, overwhelmed, and occasionally sticky. From the dominance of mobile ad spend to the alluring power of a CEO's social media presence, the game of capturing consumer attention is both strategic and whimsical. As Pinterest outshines Facebook in driving shopping traffic and Snapchat reigns supreme among the youths, marketers are juggling an arsenal of tactics, from interactive content to targeted ads on LinkedIn. With programmatic advertising celebrated for its sniper-like precision and the promise of online video ad revenue reaching astronomical heights, it's a wild ride where only those armed with data-driven insights and a dash of creative flair can hope to survive and thrive. So, buckle up, dear advertisers, for the future promises a digital marketing frontier that's as vast and unpredictable as the internet itself.

Marketing ROI

  • For every $1 spent on Google Ads, businesses make an average of $8 in profit.
  • Influencer marketing campaigns earn $6.50 for every $1 spent.
  • Email marketing has an average ROI of $42 for every $1 spent.

Interpretation

In the jungle of marketing tactics, some beasts roar while others purr, but the numbers tell the true tale of the hunt. For every dollar tossed into the Google Ads arena, a golden $8 gem is often dragged back to the tribe. The tantalizing sirens of influencer marketing whisper a promise of $6.50 for every dollar spent, while the trusty carrier pigeon of email marketing soars high above them all, delivering a staggering $42 in return for every silver dollar it carries. Remember, in this concrete jungle of ROI, it's survival of the fittest – or perhaps, the wittiest.

References