GITNUXREPORT 2025

Advertising Industry Statistics

Global advertising surges to $900 billion by 2026, driven by digital innovation.

Jannik Lindner

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Key Statistics

Statistic 1

70% of marketers say that integrating AI into advertising campaigns improves campaign performance

Statistic 2

The use of augmented reality (AR) in advertising is expected to grow by about 75% annually through 2025

Statistic 3

The use of immersive广告 (VR/AR) in advertising is projected to increase by over 80% annually until 2025

Statistic 4

73% of marketers say that their most successful campaigns involve video content

Statistic 5

About 81% of consumers research a product online before purchasing in-store, influencing advertising strategies

Statistic 6

The average person is exposed to approximately 4,000 to 10,000 advertisements per day

Statistic 7

47% of consumers say they are open to receiving targeted ads if it results in better shopping experiences

Statistic 8

Approximately 58% of all web traffic worldwide originates from mobile devices, shaping mobile-first ad strategies

Statistic 9

Personalization of digital ads can lead to a 20% increase in sales

Statistic 10

The average U.S. consumer views around 4,000 to 10,000 ads daily

Statistic 11

52% of consumers say watching a video convinced them to buy a product they had not considered before

Statistic 12

Over 80% of users have unsubscribed from or stopped engaging with brands due to poor ad experiences

Statistic 13

The average ad impression frequency for consumers is around 5-7 times per day

Statistic 14

The engagement rate for influencer marketing campaigns is approximately 3.2%, higher than traditional digital ads

Statistic 15

The average duration of a TV commercial is approximately 15 seconds, with shorter ads gaining popularity

Statistic 16

The average consumer is exposed to approximately 6000 ads online each month

Statistic 17

57% of consumers prefer brands that deliver personalized ad experiences

Statistic 18

56% of consumers trust online reviews more than traditional advertisements, influencing digital ad strategies

Statistic 19

The use of chatbots in advertising campaigns increased by 45% in 2023, improving customer engagement

Statistic 20

The average click-through rate (CTR) for display ads across industries is approximately 0.05%

Statistic 21

Over 90% of marketers believe that data-driven marketing improves campaign effectiveness

Statistic 22

88% of marketers report that understanding data and analytics is vital for their advertising success

Statistic 23

The effectiveness of retargeting ads can increase conversion rates by up to 70%

Statistic 24

The average digital advertising click-through rate across all industries is approximately 0.35%

Statistic 25

Influencer marketing ROI is estimated to be around $5.78 for every dollar spent

Statistic 26

The average cost per click (CPC) on Google Ads is around $2.69 across all industries

Statistic 27

Digital advertising accounted for approximately 64.4% of global ad spend in 2023

Statistic 28

Social media advertising spend is projected to reach $196 billion in 2023

Statistic 29

The average return on investment (ROI) for digital advertising is around $5.20 for every dollar spent

Statistic 30

Mobile advertising now accounts for over 75% of all digital ad spend globally

Statistic 31

Programmatic advertising makes up about 86% of digital display ad expenditures in the United States

Statistic 32

In 2022, digital out-of-home (OOH) advertising spend increased by 30%

Statistic 33

61% of marketers plan to increase their investment in influencer marketing in 2024

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Transparency and ad fraud are significant concerns, with ad fraud costing brands over $42 billion annually

Statistic 35

Online video advertising is projected to account for over 82% of all consumer internet traffic in 2023

Statistic 36

Native advertising accounts for approximately 63% of digital ad spend

Statistic 37

Major brands increased their digital ad spending by an average of 20% in 2023 compared to 2022

Statistic 38

65% of marketers report that paid search is their most effective digital marketing tactic

Statistic 39

The average cost per thousand impressions (CPM) for social media ads ranges from $5 to $12, depending on platform and targeting

Statistic 40

The global influencer marketing industry is projected to reach $21.1 billion in 2023

Statistic 41

Digital audio advertising spend increased by around 25% in 2023, reflecting growth in streaming and podcast markets

Statistic 42

The use of programmatic TV advertising is projected to grow by over 70% in the next three years

Statistic 43

Branded content marketing budgets increased by 15% in 2023, showing the importance of content-driven strategies

Statistic 44

65% of marketers say that the main goal of digital advertising is brand awareness

Statistic 45

The global advertising market is expected to reach $900 billion by 2026

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Key Highlights

  • The global advertising market is expected to reach $900 billion by 2026
  • Digital advertising accounted for approximately 64.4% of global ad spend in 2023
  • Social media advertising spend is projected to reach $196 billion in 2023
  • 73% of marketers say that their most successful campaigns involve video content
  • The average return on investment (ROI) for digital advertising is around $5.20 for every dollar spent
  • Mobile advertising now accounts for over 75% of all digital ad spend globally
  • Programmatic advertising makes up about 86% of digital display ad expenditures in the United States
  • About 81% of consumers research a product online before purchasing in-store, influencing advertising strategies
  • The average person is exposed to approximately 4,000 to 10,000 advertisements per day
  • In 2022, digital out-of-home (OOH) advertising spend increased by 30%
  • 47% of consumers say they are open to receiving targeted ads if it results in better shopping experiences
  • Approximately 58% of all web traffic worldwide originates from mobile devices, shaping mobile-first ad strategies
  • The average click-through rate (CTR) for display ads across industries is approximately 0.05%

With digital advertising soaring to nearly $900 billion worldwide by 2026 and over 60% of marketing success now driven by video, social media, and AI, the advertising industry is rapidly transforming into a data-driven, immersive, and hyper-targeted landscape shaping consumer behaviors more than ever before.

Advertising Technologies and Innovations

  • 70% of marketers say that integrating AI into advertising campaigns improves campaign performance
  • The use of augmented reality (AR) in advertising is expected to grow by about 75% annually through 2025
  • The use of immersive广告 (VR/AR) in advertising is projected to increase by over 80% annually until 2025

Advertising Technologies and Innovations Interpretation

With AI and immersive technologies transforming the advertising landscape—poised for annual growths of up to 80%—marketers who ignore these digital evolutions risk fading into the background like outdated billboards.

Consumer Behavior and Engagement

  • 73% of marketers say that their most successful campaigns involve video content
  • About 81% of consumers research a product online before purchasing in-store, influencing advertising strategies
  • The average person is exposed to approximately 4,000 to 10,000 advertisements per day
  • 47% of consumers say they are open to receiving targeted ads if it results in better shopping experiences
  • Approximately 58% of all web traffic worldwide originates from mobile devices, shaping mobile-first ad strategies
  • Personalization of digital ads can lead to a 20% increase in sales
  • The average U.S. consumer views around 4,000 to 10,000 ads daily
  • 52% of consumers say watching a video convinced them to buy a product they had not considered before
  • Over 80% of users have unsubscribed from or stopped engaging with brands due to poor ad experiences
  • The average ad impression frequency for consumers is around 5-7 times per day
  • The engagement rate for influencer marketing campaigns is approximately 3.2%, higher than traditional digital ads
  • The average duration of a TV commercial is approximately 15 seconds, with shorter ads gaining popularity
  • The average consumer is exposed to approximately 6000 ads online each month
  • 57% of consumers prefer brands that deliver personalized ad experiences
  • 56% of consumers trust online reviews more than traditional advertisements, influencing digital ad strategies
  • The use of chatbots in advertising campaigns increased by 45% in 2023, improving customer engagement

Consumer Behavior and Engagement Interpretation

In a digital landscape where consumers juggle up to 10,000 ads daily, savvy marketers find that blending short, personalized, and video-rich content—validated by a 73% success rate—can transform mere impressions into meaningful shopping decisions, especially when mobile and authentic reviews tip the scales.

Data, Metrics, and Performance Metrics

  • The average click-through rate (CTR) for display ads across industries is approximately 0.05%
  • Over 90% of marketers believe that data-driven marketing improves campaign effectiveness
  • 88% of marketers report that understanding data and analytics is vital for their advertising success
  • The effectiveness of retargeting ads can increase conversion rates by up to 70%
  • The average digital advertising click-through rate across all industries is approximately 0.35%
  • Influencer marketing ROI is estimated to be around $5.78 for every dollar spent
  • The average cost per click (CPC) on Google Ads is around $2.69 across all industries

Data, Metrics, and Performance Metrics Interpretation

While the average display ad struggles with a laughably low 0.05% CTR, savvy marketers know that unlocking the power of data and retargeting can boost conversions by up to 70%, proving that in the world of digital marketing, insight and persistence are the highest click rates of all.

Digital Advertising Trends and Spending

  • Digital advertising accounted for approximately 64.4% of global ad spend in 2023
  • Social media advertising spend is projected to reach $196 billion in 2023
  • The average return on investment (ROI) for digital advertising is around $5.20 for every dollar spent
  • Mobile advertising now accounts for over 75% of all digital ad spend globally
  • Programmatic advertising makes up about 86% of digital display ad expenditures in the United States
  • In 2022, digital out-of-home (OOH) advertising spend increased by 30%
  • 61% of marketers plan to increase their investment in influencer marketing in 2024
  • Transparency and ad fraud are significant concerns, with ad fraud costing brands over $42 billion annually
  • Online video advertising is projected to account for over 82% of all consumer internet traffic in 2023
  • Native advertising accounts for approximately 63% of digital ad spend
  • Major brands increased their digital ad spending by an average of 20% in 2023 compared to 2022
  • 65% of marketers report that paid search is their most effective digital marketing tactic
  • The average cost per thousand impressions (CPM) for social media ads ranges from $5 to $12, depending on platform and targeting
  • The global influencer marketing industry is projected to reach $21.1 billion in 2023
  • Digital audio advertising spend increased by around 25% in 2023, reflecting growth in streaming and podcast markets
  • The use of programmatic TV advertising is projected to grow by over 70% in the next three years
  • Branded content marketing budgets increased by 15% in 2023, showing the importance of content-driven strategies
  • 65% of marketers say that the main goal of digital advertising is brand awareness

Digital Advertising Trends and Spending Interpretation

With digital now commanding over 64% of global ad spend and social media ads reaching nearly $200 billion in 2023, it's clear that while marketers are betting big—especially on influencer, video, and programmatic channels—the industry must also navigate a $42 billion maze of ad fraud and transparency challenges that threaten to overshadow these impressive growth stories.

Market Insights and Industry Developments

  • The global advertising market is expected to reach $900 billion by 2026

Market Insights and Industry Developments Interpretation

With the advertising world set to hit a staggering $900 billion by 2026, it's clear that marketers are betting big on making every dollar count—and then some.