GITNUX MARKETDATA REPORT 2024

The Most Surprising Advertising Industry Statistics in 2024

Statistic 1

"The average cost-per-click (CPC) for Facebook ads is $1.72."

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Statistic 2

"The U.S. advertising industry employed over 500,000 people as of 2020."

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Statistic 3

"Digital advertising spending in the United States was projected to surpass $200 billion in 2022."

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Statistic 4

"Email marketing has an average return on investment (ROI) of 42:1."

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Statistic 5

"The global market for Out Of Home (OOH) advertising is projected to reach $50.42 billion by 2026."

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Statistic 6

"Google and Facebook together control over 60% of the digital advertising market in the United States."

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Statistic 7

"Podcast advertising revenue reached $842 million in the U.S. in 2020."

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Statistic 8

"Global social media advertising spending was forecast to reach $173 billion in 2022."

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Statistic 9

"In 2021, mobile advertising accounted for over 70% of all digital advertising spending."

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Statistic 10

"The Super Bowl is one of the most expensive advertising slots, with a 30-second spot costing around $5.6 million in 2021."

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Statistic 11

"Programmatic advertising accounted for 84.5% of all digital display ad spending in the U.S. in 2020."

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Statistic 12

"In 2021, the global advertising market was valued at approximately $647 billion."

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Statistic 13

"Influencer marketing industry was estimated to be worth $13.8 billion in 2021."

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Statistic 14

"Search engines drive 93% of all website traffic."

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Statistic 15

"In 2020, 65% of all media budgets were allocated to digital advertising."

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Statistic 16

"The average order value (AOV) from Google AdWords is around $2."

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Statistic 17

"The average click-through rate (CTR) for a Google AdWords search ad is approximately 1.91%."

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Statistic 18

"Native advertising spending in the U.S. was about $52.75 billion in 2021."

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Statistic 19

"Video ads on social media have an average view rate of 4.94%."

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Statistic 20

"Display ads have an average click-through rate of 0.46%."

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