Summary
- • Global digital advertising spending is expected to reach $645.80 billion in 2024
- • Mobile advertising spending worldwide is projected to reach $327.1 billion in 2024
- • Social media advertising revenue is forecasted to reach $230.6 billion in 2024
- • Video advertising spending is expected to reach $79.65 billion in the US by 2024
- • Programmatic advertising spending is projected to reach $155 billion worldwide in 2024
- • Native advertising spending is expected to reach $98.59 billion in 2023
- • Search advertising revenue is projected to reach $191 billion globally in 2024
- • Display advertising spending is expected to reach $142 billion worldwide in 2024
- • Out-of-home advertising spending is projected to reach $38.8 billion globally in 2024
- • TV advertising spending worldwide is expected to reach $180 billion in 2024
- • Radio advertising revenue is projected to reach $44.1 billion globally in 2024
- • Print advertising spending is expected to decline to $54.4 billion worldwide by 2024
- • In-app advertising revenue is projected to reach $226 billion globally by 2025
- • Influencer marketing spending is expected to reach $22.2 billion in 2024
- • Augmented reality (AR) advertising revenue is projected to reach $8.8 billion by 2023
Hold onto your hats and sharpen those ad pitches because the world of advertising is about to hit $1.21 trillion in spending come 2024! From mobile to social media, in-app to out-of-home, this industry isnt just forecasting numbers; its painting a vibrant portrait of where eyeballs and wallets are headed. So, get ready to dive into the dollars and sense of advertising, where the statistics do the talking while we ponder just how many clicks, swipes, and views it takes to reach those dizzying heights of revenue.
Audio Advertising
- Podcast advertising revenue is projected to reach $2.7 billion in the US by 2025
- Voice advertising revenue is projected to reach $19 billion globally by 2024
- Digital audio advertising revenue is expected to reach $5.9 billion in the US by 2025
- Programmatic audio advertising spending is expected to reach $1.5 billion in the US by 2023
- Digital audio programmatic advertising spending is projected to reach $2.4 billion in the US by 2024
- Programmatic audio advertising revenue is expected to reach $2.7 billion in the US by 2025
- Digital audio advertising spending in podcasts is expected to reach $2.7 billion in the US by 2025
- Digital audio advertising spending in streaming music is projected to reach $7.5 billion in the US by 2025
- Digital audio advertising spending in smart speakers is expected to reach $2.8 billion in the US by 2025
- Programmatic audio advertising spending in podcasts is projected to reach $1.3 billion in the US by 2024
Interpretation
As the advertising landscape continues to evolve at a dizzying pace, the projected revenue numbers are enough to make even the most jaded marketer perk up their ears (perhaps even activated by a smart speaker). With podcast advertising set to serenade the industry with a $2.7 billion crescendo by 2025 and voice advertising harmonizing a global tune of $19 billion by 2024, it's clear that these channels are hitting all the right notes. The symphony of digital audio, programmatic advertising, and the ever-expanding realms of streaming music and smart speakers are creating a cacophony of opportunity for brands looking to make some noise in the crowded advertising amphitheater. Tune in now or risk being drowned out in the static of yesterday's channels.
Digital Advertising
- Global digital advertising spending is expected to reach $645.80 billion in 2024
- Augmented reality (AR) advertising revenue is projected to reach $8.8 billion by 2023
- Email advertising spending is expected to reach $17.9 billion by 2027
- Retail media advertising revenue is expected to reach $50 billion in the US by 2023
- In-game advertising revenue is expected to reach $56 billion globally by 2024
- Virtual reality (VR) advertising revenue is projected to reach $1.5 billion globally by 2026
Interpretation
It seems the advertising industry is playing a high-stakes game of "The Future is Now." With digital ad spending skyrocketing to astronomical figures, augmented reality, email marketing, retail media, in-game advertising, and virtual reality are all vying for a piece of the multi-billion-dollar pie. It's clear that marketers are embracing innovative technologies and platforms to capture consumers' attention in increasingly creative ways. As these numbers continue to climb, it's not just advertising budgets that are expanding—it's our digital experiences that are evolving into a brave new world of immersive, interactive, and targeted campaigns. Welcome to the advertising industry's version of the Matrix.
Display Advertising
- Display advertising spending is expected to reach $142 billion worldwide in 2024
Interpretation
In a world where ads pop up faster than opinions on social media, it’s no surprise that the advertising industry is gearing up to reach a whopping $142 billion by 2024. With brands vying for attention in the digital era, it seems the age-old adage of “out of sight, out of mind” couldn’t ring more true. So, grab your popcorn and get ready for the ad-frenzy show of the century, because in this game of eyeballs, the stakes are higher than ever before. Watch out, Madison Avenue, the digital highway is only getting more crowded.
Mobile Advertising
- Mobile advertising spending worldwide is projected to reach $327.1 billion in 2024
- In-app advertising revenue is projected to reach $226 billion globally by 2025
- Mobile video advertising spending is projected to reach $27.4 billion in the US by 2024
- Mobile app install ad spending is projected to reach $118 billion globally by 2022
- Mobile location-based advertising revenue is projected to reach $32.5 billion globally by 2023
- Mobile rewarded video advertising revenue is expected to reach $39 billion globally by 2025
- Augmented reality (AR) mobile advertising revenue is projected to reach $6.8 billion globally by 2025
- Mobile in-app advertising revenue is projected to reach $226 billion globally by 2025
- Mobile location-based advertising revenue in retail is expected to reach $15.7 billion globally by 2023
- Mobile rewarded advertising revenue in gaming is expected to reach $28 billion globally by 2025
Interpretation
In a world where our smartphones seem to know us better than we know ourselves, it's no surprise that the Advertising Industry is going all-in on mobile. With projections soaring higher than a viral TikTok challenge, it's clear that the cash cow of advertising is grazing in our palm-sized pastures. From in-app ads that infiltrate every scroll to location-based promos that know exactly where you left your wallet, the mobile ad game is evolving faster than Instagram filters. So, next time you see a rewarded video ad pop up in your favorite game, just remember - your screen time isn't just for fun anymore, it's a goldmine for the advertisers tapping their way into your digital daydreams.
Native Advertising
- Native advertising spending is expected to reach $98.59 billion in 2023
- Sponsored content advertising revenue is expected to reach $20 billion in the US by 2024
- Programmatic native advertising spending is expected to reach $52.7 billion in the US by 2025
- Programmatic native advertising revenue is projected to reach $87.7 billion globally by 2025
- Programmatic native advertising spending in social media is projected to reach $41.5 billion in the US by 2025
Interpretation
As we hurtle towards a future where advertising permeates every nook and cranny of our digital existence, one thing is clear: native advertising is not just knocking on the door of traditional marketing; it's about to kick it down with a hefty $98.59 billion in 2023. With sponsored content hot on its heels, poised to rake in $20 billion in the US alone by 2024, it's evident that brands are increasingly turning to seamless integration to capture consumer attention. And with programmatic native advertising set to dominate the scene with a whopping $87.7 billion globally by 2025, one thing's for sure – the ads are coming, and they're coming tailored, targeted, and relentless. So buckle up, social media platforms – the $41.5 billion storm is heading your way.
Out-of-Home Advertising
- Out-of-home advertising spending is projected to reach $38.8 billion globally in 2024
- Digital out-of-home (DOOH) advertising spending is projected to reach $15.9 billion globally by 2027
- Digital billboard advertising revenue is projected to reach $3.8 billion in the US by 2023
- Digital out-of-home (DOOH) programmatic advertising spending is projected to reach $2.8 billion in the US by 2023
- In-store retail media advertising revenue is expected to reach $1.8 billion in the US by 2024
- Digital out-of-home (DOOH) video advertising spending is projected to reach $11.3 billion globally by 2027
- Digital out-of-home (DOOH) programmatic advertising revenue is projected to reach $3.9 billion globally by 2024
- Digital out-of-home (DOOH) advertising spending in transit is expected to reach $4.5 billion globally by 2027
- Digital out-of-home (DOOH) advertising spending in retail is projected to reach $3.8 billion globally by 2027
- Digital out-of-home (DOOH) advertising spending in airports is projected to reach $2.7 billion globally by 2027
Interpretation
With out-of-home advertising projected to be everywhere from airports to retail stores to transit hubs, it’s clear that brands are vying for our attention at every turn. The digital out-of-home (DOOH) advertising industry is set to make a serious dent in the global economy, with spending reaching billions in the coming years. So, next time you find yourself mesmerized by a digital billboard or a clever in-store display, remember that behind the glitz and glamor lies a multibillion-dollar industry thriving on catching your eye – and convincing you to part ways with your hard-earned cash. It seems that in the battle for consumer attention, the Out-of-Home advertising industry is set to be the one shouting the loudest, with its projections speaking volumes about the visual landscape of our future.
Print Advertising
- Print advertising spending is expected to decline to $54.4 billion worldwide by 2024
Interpretation
While it appears that print advertising spending is on a downward trend, one could argue that this decline is a reflection of the ever-evolving nature of the advertising industry. As technology continues to advance, businesses are increasingly turning towards digital platforms to reach their target audiences. This shift signifies not only a change in preference but also a recognition of the need to adapt to the modern consumer landscape. In the words of Mark Twain, "The reports of print advertising's death have been greatly exaggerated," as there will always be a place for traditional mediums in a world that craves authenticity and diversity in its communication channels.
Programmatic Advertising
- Programmatic advertising spending is projected to reach $155 billion worldwide in 2024
Interpretation
With programmatic advertising spending set to soar to a staggering $155 billion globally by 2024, it seems our screens are about to get bombarded with more targeted pitches than a rookie at a baseball game. In this digital age where algorithms hold the purse strings, brands must tread the fine line between precision and privacy, ensuring they don't just hit the mark, but also respect the consumer behind the click. As dollars flow into the programmatic abyss, one thing's for certain - the pixelated Pandora's box of advertising isn't closing anytime soon.
Radio Advertising
- Radio advertising revenue is projected to reach $44.1 billion globally in 2024
Interpretation
As the tune of success continues to play in the radio industry, the projected $44.1 billion in global advertising revenue for 2024 is not just music to the ears of marketers, but a symphony of opportunity for brands looking to reach audiences in a more traditional yet impactful way. While streaming services and social media may hit all the right notes for some, radio remains a timeless classic, proving that in a world filled with digital noise, sometimes the sweet sound of simplicity is what truly resonates with consumers.
Search Advertising
- Search advertising revenue is projected to reach $191 billion globally in 2024
Interpretation
As the advertising industry continues to soar to new heights, it seems like the only thing not on the decline is the revenue itself. With a projected $191 billion set to be spent on search advertising globally by 2024, it appears that the keyword of the future is indeed "profit." In a world where every click and search term is carefully analyzed and monetized, it's clear that the advertising industry is putting the "search" in "research" when it comes to their bottom line.
Social Media Advertising
- Social media advertising revenue is forecasted to reach $230.6 billion in 2024
- Influencer marketing spending is expected to reach $22.2 billion in 2024
- Social media story ads revenue is expected to reach $15.5 billion globally by 2022
- Social commerce advertising revenue is projected to reach $79.6 billion in the US by 2025
- Social media influencer marketing spending is expected to reach $15 billion in the US by 2024
- Social media story ads spending is projected to reach $16 billion globally by 2022
- Social media live streaming advertising revenue is expected to reach $25 billion globally by 2025
- Augmented reality (AR) advertising revenue in social media is projected to reach $4.5 billion globally by 2025
Interpretation
In a world where the power of social media reigns supreme, it seems that dollar signs are the currency of influence. With advertising revenue projections soaring to astronomical heights, it's clear that the advertising industry is leaving no pixel unturned in its quest to capture the attention of the digitally savvy masses. From influencers to story ads, live streaming to augmented reality, the stage is set for a virtual gold rush where brands are vying for a piece of the online real estate. In this high stakes game of likes and shares, one thing is certain - the future of advertising is not just trending, it's monetizing at lightning speed.
TV Advertising
- TV advertising spending worldwide is expected to reach $180 billion in 2024
- Addressable TV advertising spending is projected to reach $7.5 billion in the US by 2024
- Programmatic TV advertising spending is expected to reach $6.7 billion in the US by 2024
- Connected TV programmatic advertising spending is expected to reach $8.7 billion in the US by 2024
- Connected TV advertising spending in live streaming is expected to reach $5.2 billion in the US by 2024
Interpretation
In an era where binge-watching is the new normal and "skip ad" buttons are the ultimate adversary, the advertising industry is doubling down on innovation and precision. With TV advertising spending set to hit stratospheric heights worldwide, it's clear that the old-fashioned box in the corner of our living rooms still holds immense power. The rise of addressable, programmatic, and connected TV advertising signifies a shift towards a more targeted, data-driven approach that aims to captivate elusive audiences in an increasingly fragmented media landscape. As live streaming takes center stage, advertisers are poised to pump billions into connecting with viewers in real-time, ensuring that even in the age of cord-cutting, the almighty television screen remains a coveted platform for captivating hearts, minds, and wallets.
Video Advertising
- Video advertising spending is expected to reach $79.65 billion in the US by 2024
- Connected TV advertising spending is expected to reach $27.5 billion in the US by 2025
- Digital video programmatic advertising spending is expected to reach $43.6 billion in the US by 2024
- Shoppable video advertising revenue is expected to reach $20 billion globally by 2025
- In-game video advertising revenue is projected to reach $6.8 billion globally by 2025
- Programmatic video advertising spending is expected to reach $74.9 billion in the US by 2024
Interpretation
As advertising dollars continue to flow into various digital and interactive platforms, the industry resembles a high-stakes poker game where players are wagering billions on the next big trend. With projections soaring into the stratosphere for video advertising in all its forms, it seems like the business world is clamoring to place their bets on the shiniest new toy in town. As the dust settles and the chips fall where they may, one thing is for sure – in this volatile landscape, it's all about making savvy moves and rolling the dice on the next big hit in the world of advertising.
