Display Advertising Industry Statistics

The display advertising industry is expected to continue growing with increases in programmatic advertising adoption, mobile ad spending, and overall digital ad spend.

Statistic 1

"The global Display Advertising Market size is expected to reach $178.3 billion by 2026."

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Statistic 2

"Display ads that use geographic targeting will increase response by 40%."

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Statistic 3

"The average click-through rate in Google Ads across all industries is 3.17% on the search network and 0.46% on the display network."

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Statistic 4

"8 out of 10 internet users have encountered a display ad, but only 2 out of those 10 remember what was being advertised."

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Statistic 5

"Rich media ads have a 267% higher conversion rate than standard banner ads."

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Statistic 6

"Bounce rates increase by 10% for every one-second delay in webpage load time due to heavy ads."

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Statistic 7

"Display ad viewers are 64% more likely to purchase a displayed product after viewing."

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Statistic 8

"For display ads, the global viewability rate in 2019 was 62.4%."

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Statistic 9

"Retargeting ads result in a 10x higher click-through rate."

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Statistic 10

"Only 0.06% of display ads are clicked on."

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Statistic 11

"The display advertising industry generates about 34% of all digital advertising revenues."

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Statistic 12

"Over 70% of digital advertising budgets are allocated to mobile."

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Statistic 13

"60% of millennials purchase from brands that advertise to them directly."

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Statistic 14

"Programmatic display ad spend in the US is predicted to surpass $80 billion in 2021."

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Statistic 15

"Transacting via a demand-side platform came in at 76.3% of US display ad spending in 2021."

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Statistic 16

"Ads that are in top view have a 100% viewability rate on desktop."

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Statistic 17

"The U.S. display advertising market was worth $50.92 billion in 2020."

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Statistic 18

"Programmatic advertising will account for 88% of all digital display advertising in 2021."

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