GITNUX MARKETDATA REPORT 2024

Display Advertising Industry Statistics

The display advertising industry is expected to continue growing with increases in programmatic advertising adoption, mobile ad spending, and overall digital ad spend.

Statistic 1

"The global Display Advertising Market size is expected to reach $178.3 billion by 2026."

Sources Icon

Statistic 2

"Display ads that use geographic targeting will increase response by 40%."

Sources Icon

Statistic 3

"The average click-through rate in Google Ads across all industries is 3.17% on the search network and 0.46% on the display network."

Sources Icon

Statistic 4

"8 out of 10 internet users have encountered a display ad, but only 2 out of those 10 remember what was being advertised."

Sources Icon

Statistic 5

"Rich media ads have a 267% higher conversion rate than standard banner ads."

Sources Icon

Statistic 6

"Bounce rates increase by 10% for every one-second delay in webpage load time due to heavy ads."

Sources Icon

Statistic 7

"Display ad viewers are 64% more likely to purchase a displayed product after viewing."

Sources Icon

Statistic 8

"For display ads, the global viewability rate in 2019 was 62.4%."

Sources Icon

Statistic 9

"Retargeting ads result in a 10x higher click-through rate."

Sources Icon

Statistic 10

"Only 0.06% of display ads are clicked on."

Sources Icon

Statistic 11

"The display advertising industry generates about 34% of all digital advertising revenues."

Sources Icon

Statistic 12

"Over 70% of digital advertising budgets are allocated to mobile."

Sources Icon

Statistic 13

"60% of millennials purchase from brands that advertise to them directly."

Sources Icon

Statistic 14

"Programmatic display ad spend in the US is predicted to surpass $80 billion in 2021."

Sources Icon

Statistic 15

"Transacting via a demand-side platform came in at 76.3% of US display ad spending in 2021."

Sources Icon

Statistic 16

"Ads that are in top view have a 100% viewability rate on desktop."

Sources Icon

Statistic 17

"The U.S. display advertising market was worth $50.92 billion in 2020."

Sources Icon

Statistic 18

"Programmatic advertising will account for 88% of all digital display advertising in 2021."

Sources Icon

... Before You Leave, Catch This! 🔥

Your next business insight is just a subscription away. Our newsletter The Week in Data delivers the freshest statistics and trends directly to you. Stay informed, stay ahead—subscribe now.

Sign up for our newsletter and become the navigator of tomorrow's trends. Equip your strategy with unparalleled insights!