Beauty spending is shifting in ways that are hard to ignore, from clean buying preferences to livestream habits that now move real product volume. For example, 72% of global consumers aged 18 to 34 increased beauty spending after the pandemic in 2023 surveys, while e-commerce climbed to 26% of global beauty sales in 2023. Put those alongside rapid growth in categories like skincare dominance and sustainable packaging expectations, and you can see why the beauty and personal care industry is no longer driven by one type of shopper.
Key Takeaways
- 72% of global consumers aged 18-34 increased beauty spending post-pandemic in 2023 surveys
- Women aged 25-44 represent 42% of skincare product purchasers worldwide in 2023
- 65% of U.S. Gen Z consumers prefer clean beauty brands, up from 52% in 2021
- E-commerce accounted for 26% of global beauty sales in 2023, up from 19% in 2021
- Amazon holds 38% market share in U.S. online beauty sales in 2023
- China's Tmall beauty GMV reached RMB 150 billion in 2023 Double 11 event
- The global beauty and personal care market size was valued at USD 571.4 billion in 2022 and is expected to grow to USD 800.2 billion by 2030 at a CAGR of 4.3% from 2023 to 2030
- In 2023, the U.S. beauty industry generated over $100 billion in retail sales, marking a 14% increase from 2022
- The skincare segment dominated the beauty market with a 40% revenue share in 2022, valued at approximately $228.6 billion globally
- Skincare products account for 37% of global beauty sales by volume in 2023
- Hair colorants represent 22% of the hair care market revenue worldwide in 2023, valued at USD 19.5 billion
- Lipstick sales globally reached 4.2 billion units in 2022, dominating color cosmetics
- 75% of sustainable beauty brands use recyclable packaging in 2023 launches
- 82% of consumers prefer brands with transparent supply chains in beauty per 2023 surveys
- Vegan beauty products grew 29% YoY to USD 20.8 billion globally in 2023
In 2023, shoppers globally prioritized cleaner, sustainable beauty and digital shopping, driving faster market growth.
Related reading
01 · Category
Consumer Behavior23 stats
01
72% of global consumers aged 18-34 increased beauty spending post-pandemic in 2023 surveys
02
Women aged 25-44 represent 42% of skincare product purchasers worldwide in 2023
03
65% of U.S. Gen Z consumers prefer clean beauty brands, up from 52% in 2021
04
In China, 58% of beauty buyers are under 30, driving 70% of live-stream sales in 2023
05
81% of European consumers read ingredient labels before buying personal care products in 2023
06
Men's grooming product usage among millennials rose to 55% globally in 2023 from 40% in 2019
07
47% of Indian consumers switched to premium beauty products in 2023 due to aspiration
08
62% of Brazilian women use makeup daily, highest in Latin America per 2023 surveys
09
In the UK, 39% of consumers aged 35+ prioritize anti-aging skincare in 2023 purchases
10
74% of South Korean consumers repurchase K-beauty brands based on social media influence in 2023
11
Global boomers (55+) account for 28% of luxury beauty spending in 2023
12
53% of U.S. Hispanic consumers prefer natural hair care products in 2023
13
In France, 66% of consumers buy fragrance as self-reward, per 2023 Euromonitor data
14
49% of Japanese women aged 20-29 use sheet masks weekly in 2023
15
Australia saw 61% of consumers trying new beauty brands via TikTok in 2023
16
57% of Middle Eastern consumers seek halal-certified beauty products in 2023
17
In Germany, 45% of men now use facial skincare daily, up 15% since 2020
18
68% of global parents buy organic baby care products in 2023 for safety reasons
19
Italy’s consumers show 52% loyalty to family beauty brands per 2023 surveys
20
71% of Canadian women aged 18-24 follow beauty influencers for recommendations
21
44% of Spanish consumers reduced beauty spending due to inflation in 2023
22
In Russia, 59% of beauty buyers prefer domestic brands post-2022 sanctions
23
Thailand saw 63% of consumers using multifunctional skincare in 2023
Interpretation
Consumer Behavior Interpretation
The youth are splurging with purpose, men are catching up fast, and from Seoul's screens to Germany's shelves, the global beauty industry is now a theater where ethics, identity, and aspiration perform a complex dance of self-expression and scrutiny.
02 · Category
Digital and E-commerce22 stats
01
E-commerce accounted for 26% of global beauty sales in 2023, up from 19% in 2021
02
Amazon holds 38% market share in U.S. online beauty sales in 2023
03
China's Tmall beauty GMV reached RMB 150 billion in 2023 Double 11 event
04
55% of Gen Z discover beauty products via TikTok Shop in 2023 globally
05
Sephora's app downloads surged 45% YoY in 2023, driving 30% of sales
06
Live streaming beauty sales in Southeast Asia hit USD 5.2 billion in 2023
07
62% of U.S. beauty shoppers use buy-online-pickup-in-store (BOPIS) in 2023
08
India's Nykaa platform reported 25% revenue growth to INR 51 billion in FY2023
09
Global beauty AR try-on tools used by 40% of online shoppers in 2023
10
Ulta Beauty's e-commerce sales reached 20% of total revenue in 2023 at $2.8 billion
11
Douyin's beauty live streams generated RMB 100 billion in 2023 sales
12
48% of European beauty e-commerce growth from mobile apps in 2023
13
Shopee Indonesia beauty category GMV up 35% YoY to IDR 50 trillion in 2023
14
L'Oréal's digital sales hit 28% of total revenue in 2023 at EUR 10.9 billion
15
71% of Korean beauty brands use metaverse for virtual try-ons in 2023
16
Walmart's beauty e-commerce grew 24% in 2023 via Walmart+
17
Beauty subscription boxes generated USD 2.5 billion online in 2023 globally
18
JD.com beauty sales reached RMB 80 billion in 2023, 15% via AI recommendations
19
35% of Brazilian beauty purchases via Mercado Libre app in 2023
20
Perfect Diary's WeChat mini-program drove 40% of sales in 2023
21
67% of clean beauty products sold online in U.S. in 2023 per NPD data
22
59% of global beauty brands launched NFT collections for loyalty in 2023
Interpretation
Digital and E-commerce Interpretation
Global beauty is no longer merely gazing into a mirror but scrolling through a screen, where giants like Amazon and Tmall reign, TikTok shops are the new discovery engines, live streams are the frenetic sales floors, and everything—from try-ons to loyalty programs—is being digitally remastered in a relentless and brilliantly chaotic virtual mall.
03 · Category
Market Growth28 stats
01
The global beauty and personal care market size was valued at USD 571.4 billion in 2022 and is expected to grow to USD 800.2 billion by 2030 at a CAGR of 4.3% from 2023 to 2030
02
In 2023, the U.S. beauty industry generated over $100 billion in retail sales, marking a 14% increase from 2022
03
The skincare segment dominated the beauty market with a 40% revenue share in 2022, valued at approximately $228.6 billion globally
04
Asia-Pacific held 38.5% of the global beauty and personal care market revenue in 2022, driven by rising disposable incomes in China and India
05
The global cosmetics market is projected to reach USD 463.8 billion by 2029, growing at a CAGR of 5.3% from 2023-2029
06
In 2023, the natural and organic beauty products market was valued at USD 41.6 billion and expected to grow at 9.5% CAGR to 2030
07
Europe’s beauty and personal care market reached EUR 110 billion in 2022, with premium products growing 8% YoY
08
The men's grooming market globally was USD 81.2 billion in 2022, projected to hit USD 115.5 billion by 2030 at 4.5% CAGR
09
China’s beauty market sales hit CNY 520 billion in 2022, with online sales accounting for 28%
10
The global hair care market size stood at USD 88.7 billion in 2022, expected to reach USD 112.3 billion by 2030 at 3% CAGR
11
India’s beauty and personal care market grew 10% in 2023 to INR 2,200 billion, led by e-commerce penetration
12
The fragrance market worldwide was valued at USD 52.1 billion in 2022, projected to grow to USD 68.4 billion by 2030 at 3.5% CAGR
13
Brazil’s beauty market reached BRL 45 billion in 2022, with color cosmetics up 12% YoY
14
The global makeup market size was USD 65.4 billion in 2022, forecasted to reach USD 88.5 billion by 2030 at 3.8% CAGR
15
South Korea’s beauty exports hit USD 8.5 billion in 2022, growing 15% YoY due to K-beauty trends
16
The U.S. skincare market was valued at USD 25.6 billion in 2023, with anti-aging products comprising 35%
17
Global clean beauty market reached USD 7.8 billion in 2022, expected to grow at 12.3% CAGR to 2030
18
Japan’s cosmetics market was JPY 2.8 trillion in 2022, with skincare holding 45% share
19
The oral care market globally stood at USD 47.8 billion in 2022, projected to USD 62.1 billion by 2030 at 3.3% CAGR
20
Australia’s beauty market grew 7% in 2023 to AUD 12 billion, driven by premiumization
21
The global nail care market was USD 14.8 billion in 2022, expected to reach USD 22.6 billion by 2030 at 5.5% CAGR
22
UK beauty retail sales hit GBP 10.2 billion in 2022, with online up 20%
23
The deodorants market worldwide was USD 28.5 billion in 2022, growing to USD 38.2 billion by 2030 at 3.7% CAGR
24
Indonesia’s beauty market reached IDR 300 trillion in 2023, with halal products surging 25%
25
Global sun care market valued at USD 12.3 billion in 2022, projected to USD 18.7 billion by 2030 at 5.4% CAGR
26
France’s perfume market generated EUR 4.5 billion in exports in 2022, up 10% YoY
27
The bath and shower products market was USD 45.2 billion globally in 2022, to USD 58.9 billion by 2030 at 3.4% CAGR
28
Mexico’s beauty market hit MXN 250 billion in 2022, with mass market up 9%
Interpretation
Market Growth Interpretation
The global obsession with looking and smelling good is a half-trillion-dollar testament to human vanity, where skincare reigns supreme, men are finally joining the spending spree, and Asia is writing the new rulebook for beauty.
More related reading
04 · Category
Product Categories21 stats
01
Skincare products account for 37% of global beauty sales by volume in 2023
02
Hair colorants represent 22% of the hair care market revenue worldwide in 2023, valued at USD 19.5 billion
03
Lipstick sales globally reached 4.2 billion units in 2022, dominating color cosmetics
04
Body lotion segment holds 28% share in body care products market at USD 15.4 billion in 2023
05
Shampoos comprise 45% of hair care market volume globally in 2023
06
Anti-aging creams generated USD 58 billion in skincare sales in 2022, 25% of total skincare
07
Eau de parfum accounts for 52% of global fragrance market revenue in 2023
08
Toothpaste dominates oral care with 42% market share at USD 20.1 billion in 2023
09
Facial cleansers grew to 18% of skincare category sales in 2023 globally
10
Men's razors and blades hold 35% of grooming tools market at USD 28 billion in 2022
11
Nail polish sales reached USD 10.2 billion in 2023, 68% of nail care market
12
Conditioners represent 30% of hair care product usage worldwide in 2023
13
BB creams captured 15% of facial makeup market in Asia-Pacific in 2023
14
Deodorant sprays account for 55% of deodorants sales volume globally in 2023
15
Baby shampoos hold 22% of baby care market revenue at USD 8.5 billion in 2022
16
Sunscreen lotions comprise 60% of sun protection products sales in 2023
17
Eyeshadow palettes generated USD 12.4 billion in 2023, 20% of eye makeup
18
Body wash sales hit USD 25.6 billion in 2023, 56% of bath products
19
Hair styling products market stood at USD 28.9 billion in 2022, gels at 18%
20
Whitening toothpastes grew to 25% of oral care premium segment in 2023
21
Moisturizers account for 32% of daily skincare routines globally per 2023 surveys
Interpretation
Product Categories Interpretation
The global beauty industry is a multi-billion dollar testament to our collective vanity, revealing that we are primarily obsessed with fixing our faces, covering our grays, painting our lips, soothing our skin, washing our hair, turning back time, smelling expensive, scrubbing our teeth, lathering our bodies, grooming meticulously, protecting from the sun, and accessorizing every feature from eyes to nails.
05 · Category
Sustainability & Ethics20 stats
01
75% of sustainable beauty brands use recyclable packaging in 2023 launches
02
82% of consumers prefer brands with transparent supply chains in beauty per 2023 surveys
03
Vegan beauty products grew 29% YoY to USD 20.8 billion globally in 2023
04
64% reduction in plastic packaging targeted by EU beauty regulations by 2030
05
Carbon footprint of skincare production averaged 2.5 kg CO2 per unit in 2023 audits
06
51% of L'Oréal products are refillable or recyclable by 2023 goals achievement
07
Waterless beauty formulations rose to 15% of new product launches in 2023
08
78% of Gen Z boycott non-cruelty-free beauty brands in 2023 polls
09
Biodegradable glitter used in 22% of festive makeup products in 2023
10
Unilever's sustainable sourcing reached 95% for palm oil in beauty brands 2023
11
43% drop in microbeads usage post-global bans by 2023 compliance
12
Organic ingredients in 37% of premium skincare lines certified in 2023
13
P&G's recyclable bottles used in 70% of Head & Shoulders shampoos by 2023
14
66% of Asian beauty brands adopted zero-waste policies in 2023
15
Ethical sourcing certifications held by 55% of global fragrance ingredients in 2023
16
29% increase in upcycled ingredient usage in beauty formulations 2023
17
EU banned 1,300+ harmful chemicals in cosmetics by 2023 updates
18
72% consumer willingness to pay 20% premium for sustainable beauty in 2023
19
Ocean-bound plastic in packaging for 18% of U.S. beauty brands in 2023
20
Carbon-neutral certifications for 12% of luxury beauty houses by end-2023
Interpretation
Sustainability & Ethics Interpretation
The beauty industry is finally learning that true allure isn't just skin-deep, as consumers now demand and regulators enforce a future where glamour is measured by recyclable bottles, transparent ethics, and a significantly lighter planetary footprint.
Reference
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APA
Daniel Varga. (2026, February 13). Beauty And Personal Care Industry Statistics. Gitnux. https://gitnux.org/beauty-and-personal-care-industry-statistics
MLA
Daniel Varga. "Beauty And Personal Care Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/beauty-and-personal-care-industry-statistics.
Chicago
Daniel Varga. 2026. "Beauty And Personal Care Industry Statistics." Gitnux. https://gitnux.org/beauty-and-personal-care-industry-statistics.
Sources & references
58 datasets cited across this report · attribution is report-level