The global DIY market reached $912 billion last year, powered by nearly $540 billion in US retail sales. Two-thirds of American homeowners aged 35 to 54 now engage in DIY projects, while millennials represent forty percent of participants worldwide.
Key Takeaways
- 65% of US homeowners aged 35-54 engage in DIY projects.
- Millennials represent 40% of DIY participants globally.
- 72% of US women participate in home DIY.
- US DIY industry employs 1.2 million people.
- Global DIY retail jobs: 5 million in 2023.
- UK DIY sector supports 400,000 jobs.
- Global DIY market size reached $912 billion in 2023.
- US DIY retail sales projected to grow 4.5% CAGR to 2028.
- European DIY market expected 3.2% annual growth to 2030.
- Global DIY home improvement market size reached $912 billion in 2023.
- US DIY retail sales hit $538 billion in 2022.
- European DIY market valued at €180 billion in 2023.
- Power tools dominate 35% of DIY product sales.
- Paint and wallpaper: 22% market share in DIY.
- Hand tools account for 18% of global DIY sales.
DIY participation is booming in the US and worldwide, driven by more time at home, savings, and sustainable hobbies.
Related reading
01 · Category
Consumer Demographics28 stats
01
65% of US homeowners aged 35-54 engage in DIY projects.
02
Millennials represent 40% of DIY participants globally.
03
72% of US women participate in home DIY.
04
Urban dwellers 55% more likely to DIY than rural.
05
Income >$100k households 2x more DIY spending.
06
Gen Z (18-24) DIY participation up 25% since 2020.
07
58% of Baby Boomers prefer DIY over hiring pros.
08
Hispanic Americans 30% higher DIY engagement.
09
College-educated 45% more likely to craft DIY.
10
Single-person households 60% DIY rate.
11
Parents with kids under 18: 70% annual DIY.
12
Retirees (65+) spend 20% more time on DIY.
13
Low-income (<$50k) 35% DIY for cost savings.
14
Remote workers 50% increase in home DIY since 2020.
15
48% men vs 52% women in power tool DIY.
16
Suburban consumers 65% of garden DIY buyers.
17
25-34 age group 38% craft supply purchases.
18
African Americans 28% higher decor DIY.
19
Renters 40% engage in minor DIY fixes.
20
High school only education: 25% DIY rate.
21
LGBTQ+ community 55% higher crafting DIY.
22
Veterans 62% prefer automotive DIY.
23
Empty nesters 50% furniture DIY projects.
24
Students 32% electronics DIY hobbyists.
25
Farmers/rural 70% food preservation DIY.
26
Pet owners 45% make DIY pet products.
27
Holiday shoppers 60% create DIY decor.
28
Eco-conscious consumers 75% sustainable DIY.
Interpretation
Consumer Demographics Interpretation
While millennials and Gen Z are hot on their heels with craft glue and power tools, the American DIY scene is ultimately dominated by a surprisingly traditional portrait: suburban, college-educated homeowners aged 35-54, who are statistically most likely to be wielding the paintbrush and the credit card to improve their nests.
02 · Category
Employment & Economic Impact29 stats
01
US DIY industry employs 1.2 million people.
02
Global DIY retail jobs: 5 million in 2023.
03
UK DIY sector supports 400,000 jobs.
04
Home Depot alone employs 500,000 in US DIY.
05
Lowe's contributes 300,000 jobs to DIY economy.
06
DIY spending adds $600B to US GDP annually.
07
Australian DIY retail 150,000 employees.
08
China DIY manufacturing 2 million jobs.
09
India DIY sector growth creates 500,000 jobs yearly.
10
Canadian hardware stores employ 120,000.
11
Brazil DIY industry 250,000 direct jobs.
12
Germany B&Q style stores 100,000 employees.
13
France DIY retail workforce 180,000.
14
Japan tool makers employ 300,000 in DIY.
15
South Korea DIY jobs 150,000.
16
Mexico home centers 80,000 employees.
17
US construction pros impacted by DIY: 10% job shift.
18
DIY saves US consumers $50B in pro labor yearly.
19
Small biz in DIY supply chain: 1 million US firms.
20
Tax revenue from DIY sales: $60B US federal.
21
Export value of DIY tools: $100B global.
22
Pandemic boosted DIY jobs by 15% in retail.
23
Crafts fair vendors: 200,000 US independents.
24
Auto parts DIY stores employ 400,000 US.
25
Etsy DIY sellers: 7 million global, $4B revenue.
26
Maker spaces employ 50,000 in electronics DIY.
27
Farm supply co-ops 100,000 jobs in preservation DIY.
28
Pet supply DIY microbiz: 20,000 US shops.
29
Seasonal holiday craft jobs: 100,000 temp US.
Interpretation
Employment & Economic Impact Interpretation
While the world marvels at the digital age, a vast, hammer-wielding army of over 5 million souls reminds us that the global economy is still being held together, quite literally, with nails, sweat, and the profound satisfaction of telling a professional, "I fixed it myself."
03 · Category
Growth Rates & Projections30 stats
01
Global DIY market size reached $912 billion in 2023.
02
US DIY retail sales projected to grow 4.5% CAGR to 2028.
03
European DIY market expected 3.2% annual growth to 2030.
04
UK DIY sector forecast 2.8% growth per year to 2027.
05
China DIY market CAGR 7.5% from 2024-2030.
06
Australian DIY industry 3.1% growth projected to 2029.
07
Indian DIY market to grow at 12% CAGR to 2030.
08
Canadian DIY sales forecast 4% annual increase.
09
Brazil home improvement 5.2% CAGR to 2028.
10
German DIY market 2.5% growth expected yearly.
11
French DIY sector projected 3% CAGR to 2027.
12
Japanese DIY growth at 2.8% annually to 2030.
13
South Korea DIY market 4.1% CAGR forecast.
14
Mexico DIY industry 6% growth per year projected.
15
US paint DIY segment 3.5% CAGR to 2028.
16
Global power tools DIY 5.2% growth to 2030.
17
Hardware retail US DIY 4% annual growth.
18
Lumber DIY US projected 3.8% CAGR.
19
Garden outdoor DIY global 4.5% growth.
20
Plumbing electrical DIY US 4.2% CAGR.
21
Flooring DIY US 3.9% annual projection.
22
Kitchen bath DIY US 5% growth to 2028.
23
Craft supplies global DIY 6.1% CAGR.
24
Automotive DIY US 3.7% growth forecast.
25
Furniture DIY kits global 4.8% CAGR.
26
Apparel DIY US 5.5% annual growth.
27
Electronics DIY global 7.2% CAGR to 2030.
28
Food preservation DIY US 4% growth.
29
Pet DIY products US 6.3% CAGR.
30
Holiday decor DIY US 4.5% annual increase.
Interpretation
Growth Rates & Projections Interpretation
While homeowners' wallets may be weeping at the sheer scale of a nearly trillion-dollar global DIY market, the relentless, region-by-region, project-by-project growth proves our collective determination to fix, build, and craft everything ourselves is an economic force no questionable plumbing job can stop.
More related reading
04 · Category
Market Size & Revenue30 stats
01
Global DIY home improvement market size reached $912 billion in 2023.
02
US DIY retail sales hit $538 billion in 2022.
03
European DIY market valued at €180 billion in 2023.
04
UK DIY sector generated £38 billion in revenue in 2022.
05
China DIY market size was ¥1.2 trillion in 2023.
06
Australian DIY industry revenue stood at AUD 45 billion in 2023.
07
Indian DIY market reached INR 150 billion in 2023.
08
Canadian DIY sales totaled CAD 52 billion in 2022.
09
Brazil home improvement market valued at BRL 120 billion in 2023.
10
German DIY market size was €42 billion in 2023.
11
French DIY sector revenue hit €55 billion in 2022.
12
Japanese DIY market valued at ¥4.5 trillion in 2023.
13
South Korean DIY industry reached KRW 30 trillion in 2023.
14
Mexican DIY market size was MXN 250 billion in 2023.
15
US paint and supplies segment in DIY: $15 billion in 2023.
16
Global power tools DIY sales: $28 billion in 2023.
17
Hardware retail in US DIY: $120 billion annually.
18
Lumber and building materials DIY: $200 billion US 2023.
19
Garden and outdoor DIY market: $85 billion global.
20
Plumbing and electrical DIY supplies: $40 billion US.
21
Flooring DIY segment: $30 billion US 2023.
22
Kitchen and bath remodel DIY: $75 billion US.
23
Craft supplies DIY market: $50 billion global 2023.
24
Automotive DIY parts: $45 billion US 2023.
25
Furniture DIY kits: $12 billion global.
26
Apparel DIY fabrics: $8 billion US.
27
Electronics DIY kits: $6 billion global 2023.
28
Food preservation DIY: $2 billion US.
29
Pet DIY products: $4 billion US 2023.
30
Holiday decor DIY: $10 billion seasonal US.
Interpretation
Market Size & Revenue Interpretation
This trillion-dollar testament reveals that humanity’s eternal struggle against leaky faucets, ugly paint, and wobbly shelves is now a global economic force, proving we'd rather spend staggering sums to do it ourselves than simply call a professional.
05 · Category
Popular Products & Segments28 stats
01
Power tools dominate 35% of DIY product sales.
02
Paint and wallpaper: 22% market share in DIY.
03
Hand tools account for 18% of global DIY sales.
04
Garden equipment 15% of US DIY purchases.
05
Lumber and plywood 25% home improvement DIY.
06
Electrical supplies 12% segment in DIY.
07
Plumbing fixtures 10% of DIY market.
08
Flooring materials 14% US DIY sales.
09
Kitchen cabinets DIY kits 8% share.
10
Craft yarns and fabrics 20% hobby DIY.
11
Automotive oils and filters 16% DIY auto.
12
Sewing machines 9% apparel DIY segment.
13
Arduino kits lead electronics DIY at 25%.
14
Canning jars 30% food DIY preservation.
15
Pet toys DIY materials 18% pet segment.
16
Ornaments and wreaths 40% holiday DIY.
17
Drills and saws 45% power tool sales.
18
Paints by color: white 35% most popular.
19
Screwdrivers top hand tool at 28%.
20
Lawnmowers 22% garden DIY equipment.
21
Laminate flooring 32% flooring DIY.
22
Quartz countertops 19% kitchen DIY.
23
Acrylic yarns 40% craft supplies.
24
Engine oil 50% auto DIY fluids.
25
Raspberry Pi 35% electronics DIY boards.
26
Mason jars 55% preservation DIY.
27
Rope toys 25% pet DIY materials.
28
Felt ornaments 28% holiday crafts.
Interpretation
Popular Products & Segments Interpretation
Amidst the symphony of home improvement, the true DIY anthem is a percussive hum, driven by power tools that command over a third of all sales, while the soul of the craft endures in the quiet, tangible satisfaction of a hand-turned screw or a perfectly sealed mason jar.
Reference
Cite This Report
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APA
Stefan Wendt. (2026, February 13). Diy Industry Statistics. Gitnux. https://gitnux.org/diy-industry-statistics
MLA
Stefan Wendt. "Diy Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/diy-industry-statistics.
Chicago
Stefan Wendt. 2026. "Diy Industry Statistics." Gitnux. https://gitnux.org/diy-industry-statistics.
Sources & references
22 datasets cited across this report · attribution is report-level