Summary
- • The global gym membership market was valued at $94.99 billion in 2019.
- • The global gym membership market is expected to reach $105.20 billion by 2027.
- • The average monthly cost of a gym membership in the United States is $58.
- • Around 21.3% of Americans had a gym membership in 2020.
- • The gym, health & fitness clubs industry revenue in the United States is $37.74 billion.
- • Over 64 million Americans went to a health club in 2020.
- • The global gym market is projected to grow at a CAGR of 3.6% from 2020 to 2027.
- • The gym, health & fitness clubs industry in the US has an annual growth rate of 2.9%.
- • Around 54 million people in the United States had a gym membership in 2019.
- • The average length of a gym membership in the US is 3 years.
- • Only 25% of gym members regularly use their gym membership.
- • The average age of gym members in the US is 40 years old.
- • Over 60% of gym members are female.
- • The gym industry has a customer retention rate of around 70%.
- • The average gym-goer in the US spends around 104 minutes per week working out.
Feeling the burn in your bank account? Well, youre not alone – the global gym membership market is flexing some serious financial muscle, expected to pump up to $105.20 billion by 2027. Despite the average monthly cost of $58 in the US, only about a fifth of Americans were hitting the gym in 2020. While over 64 million Americans sweated it out at health clubs last year, it seems that many gym-goers might be hitting the snooze button on their memberships, with just a quarter regularly breaking a sweat. So, whether youre a gym rat or a couch potato, join me as we dive into the sweaty world of gym memberships and discover the surprising stats thatll make you want to pump up or pedal away!
Global Market Value
- The global gym membership market was valued at $94.99 billion in 2019.
- The global gym membership market is expected to reach $105.20 billion by 2027.
- The gym, health & fitness clubs industry revenue in the United States is $37.74 billion.
Interpretation
The staggering growth of the gym membership market is a clear indication that people are willing to pay top dollar to sweat it out in style. With the industry flexing its financial muscles and showing no signs of slowing down, it's evident that fitness is no longer just a trend but a global economic powerhouse. As the numbers continue to climb, one thing is certain – both our waistlines and the gym industry's profits are on the rise. So, let's pump up those gains and dollars alike!
Market Growth Projections
- The global gym market is projected to grow at a CAGR of 3.6% from 2020 to 2027.
- The gym, health & fitness clubs industry in the US has an annual growth rate of 2.9%.
- The gym industry experienced an increase in online memberships by 100% during the pandemic.
Interpretation
The gym industry seems to be flexing its muscles and adapting to the changing times, with statistics showing a steady growth trajectory despite the ups and downs of the global landscape. From the modest yet consistent annual growth rates to the impressive surge in online memberships during the pandemic, it's clear that keeping fit is not just a passing trend but a resilient industry that knows how to pivot when the going gets tough. So, whether you're a gym enthusiast or a couch potato contemplating a membership, it looks like the fitness world is here to stay and won't take no for an answer.
Member Behavior and Preferences
- Over 64 million Americans went to a health club in 2020.
- The average length of a gym membership in the US is 3 years.
- Only 25% of gym members regularly use their gym membership.
- The gym industry has a customer retention rate of around 70%.
- The average gym-goer in the US spends around 104 minutes per week working out.
- The average gym attendance rate in the US is 18-20%.
- Gym membership rates tend to spike in January due to New Year's resolutions.
- The average gym-goer visits their gym 2-3 times per week.
- Nearly 80% of gym members live within a 10-mile radius of their gym.
- Over 64% of gym members have never used their gym membership.
- The gym membership cancellation rate in the US is 15-20%.
- 45% of gym members work out regularly.
- Gym membership sales tend to increase by 50% during the New Year period.
- The most common reason for canceling a gym membership is lack of use.
- The average gym member stays subscribed for 4-6 months.
- 45% of gym members feel intimidated by other gym-goers.
- The gym industry experienced a 68.9% decrease in memberships in 2020 due to the COVID-19 pandemic.
- Around 11% of gym members have recently joined a boutique fitness studio.
- The gym industry has an average customer lifetime value of $306.
- 33% of gym members participate in group fitness classes.
- 75% of gym members exercise at the gym at least 1-2 times per week.
- 87% of gym members say that staying healthy and fit is the main reason they have a gym membership.
- The average gym member duration is 4 months.
- 70% of gym members prefer a gym that offers digital fitness options.
- The average gym member cancellation rate is 40%.
- Approximately 23% of gym members use personal training services.
- 22% of gym members aged 25-34 visit the gym 100 times or more per year.
- 47% of gym members value the convenience of location when choosing a gym.
- The loyalty rate for gym members is 73%.
- 36% of gym members have canceled a gym membership due to dissatisfaction with the facility.
- 41% of gym members feel that their gym is clean and hygienic.
- 67% of gym members spend less than 3 hours per week at the gym.
- 49% of gym members prefer group fitness classes.
- 28% of gym members report feeling stressed if they miss a gym session.
- 57% of gym members prefer a gym with a variety of equipment.
- 42% of gym members have tried a fitness class in the past year.
- 30% of gym members have used a personal trainer in the last year.
- 56% of gym members believe their gym offers good value for money.
- 18% of gym members have switched gyms in the past year.
- 63% of gym members are satisfied with their current gym membership.
- 38% of gym members prefer a gym with extended opening hours.
- 25% of gym members have participated in a gym promotional event.
- 60% of gym members track their fitness progress using technology.
- 29% of gym members have shared their membership with a family member.
- 34% of gym members have attended a gym with a friend or companion.
- 52% of gym members have a fitness goal that they are working towards.
- 21% of gym members have participated in a fitness challenge at their gym.
- 46% of gym members have used an app to track their workouts.
- 27% of gym members feel pressure to look good at the gym.
- 40% of gym members prefer a gym with a social atmosphere.
- 33% of gym members have taken a break from their gym membership at some point.
- 58% of gym members have used online workout videos as part of their fitness routine.
- 24% of gym members have switched to a different gym for a better price.
- 69% of gym members have never hired a personal trainer.
- 31% of gym members have purchased gym merchandise or apparel.
- 48% of gym members have tried a new fitness trend in the past year.
- 26% of gym members have attended a fitness event or workshop.
- 55% of gym members are motivated by weight loss as a fitness goal.
- 30% of gym members feel pressure to keep up with others at the gym.
- 37% of gym members have participated in a virtual workout class.
- 47% of gym members have sought advice from a fitness professional.
- 25% of gym members have signed up for a gym membership promotion.
- 21% of gym members have worked with a nutritionist or dietitian.
Interpretation
As the statistics on gym memberships in the US paint a vivid picture of the fitness landscape, one can't help but marvel at the paradox of motivation and reality. With over 64 million Americans stepping into health clubs annually, yet only a quarter regularly utilizing their memberships, it seems that good intentions often pave the road to the gym. The industry's revolving door sees a steady retention rate battling against cancellation spikes, highlighting the delicate dance between commitment and convenience. Perhaps it's fitting that gym attendance rates fluctuate with the seasons, peaking in January amidst New Year resolutions and tapering off as the year progresses. With reasons for cancelation ranging from lack of use to facility dissatisfaction, the gym experience reflects a nuanced interplay of individual goals, social pressures, and the eternal quest for health and fitness. In the world of gym memberships, as in life, the journey from sign-up to cancellation weaves a narrative as diverse and complex as the workout routines themselves.
Membership Costs
- The average monthly cost of a gym membership in the United States is $58.
- The average gym member spends $60 per month on personal training sessions.
Interpretation
In a world where the pursuit of a sculpted physique competes with the allure of the couch, the statistics speak volumes. The average American shell outs $58 a month for the privilege of sweating profusely amongst strangers in the name of fitness. But for the truly dedicated (or perhaps easily swayed by a charming personal trainer), the stakes are higher with the average gym-goer dropping a cool $60 a month on one-on-one torture sessions disguised as personal training. So remember, while the cost of a buff bod may seem steep, the price of failure to meet your fitness goals might just be a little steeper.
Membership Demographics
- Around 21.3% of Americans had a gym membership in 2020.
- Around 54 million people in the United States had a gym membership in 2019.
- The average age of gym members in the US is 40 years old.
- Over 60% of gym members are female.
- Around 50% of gym members have a household income of over $75,000.
- The most common age group for gym members is 18-44 years old.
- 33% of gym members have an annual household income of less than $50,000.
- The women's segment accounts for 54% of the gym membership market.
- 16% of gym members have been members for more than 5 years.
Interpretation
In a world where bench pressing is as popular as brunching, the gym membership statistics paint a vivid portrait of sweat, determination, and the occasional selfie break. With over 54 million Americans lifting, lunging, and likely lamenting leg day in 2019, it's clear that a significant chunk of the population is flexing their muscles - and their wallets. Aged 40 and fabulous, gym-goers are proving that age is just a number, especially when 60% of them are female and ready to show the boys how it's done. With a median household income that could rival the GDP of a small nation, these fitness enthusiasts refuse to let financial constraints hinder their gains. So whether you're a seasoned gym veteran or a newbie teetering on the edge of the elliptical, remember: in this battle of the bulge, statistics don't lie, but sweat equity is the ultimate currency.
