GITNUX MARKETDATA REPORT 2024

Event Planning Industry Statistics [Fresh Research]

With sources from: blog.bizzabo.com, blog.capterra.com, ibisworld.com, prnewswire.com and many more

In this post, we explore key statistics shaping the event planning industry, shedding light on the significant market size growth projections, challenges faced by event planners, and the impact of the shift towards virtual events especially during and post-pandemic times. From budgeting concerns to the effectiveness of marketing strategies, these statistics provide valuable insights into the evolving landscape of event management.

Statistic 1

"The global event management software market size was valued at USD 3.6 billion in 2019."

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Statistic 2

"The event management market size is expected to grow from USD 5.10 Billion in 2018 to USD 10.3 Billion by 2026."

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Statistic 3

"The events industry is anticipated to reach $2,330 billion by 2026."

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Statistic 4

"The corporate events market segment constitutes around 30% of the overall industry."

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Statistic 5

"83% of event marketers prioritize lead generation."

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Statistic 6

"95% of marketers agree that live events provide attendees with a valuable opportunity to form in-person connections in an increasingly digital world."

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Statistic 7

"54% of event planners agreed that capturing data on attetndees was a key challenge in 2021."

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Statistic 8

"70% of businesses that are overperforming in regards to their company goals will increase their live event budgets next year."

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Statistic 9

"Virtual events increased by 1000% since the pandemic in 2020."

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Statistic 10

"More than 73% of planners have at least a bachelor’s degree."

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Statistic 11

"48% of respondents say their businesses allocate at least 21% of their marketing budgets to in-person events."

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Statistic 12

"76% of event planners say email marketing is the single most effective strategy for event promotion."

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Statistic 13

"37% of event planners identified budgeting as the biggest challenge when running events."

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Interpretation

In conclusion, the event planning industry is experiencing significant growth and transformation driven by the increasing adoption of technology and evolving consumer preferences. The market is projected to more than double in value by 2026, with a strong emphasis on lead generation and in-person connections. Despite challenges such as data capture and budgeting, businesses are recognizing the value of live events and are investing accordingly. The rise of virtual events post-pandemic highlights the industry's adaptability and innovation. With a majority of planners holding at least a bachelor's degree and focusing on email marketing as a key strategy, the landscape of event planning is poised for continued expansion and relevance in the coming years.

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