Online Video Consumption Statistics [Fresh Research]

With sources from:,,, and many more

In this post, we explore a comprehensive set of online video consumption statistics that shed light on the growing prevalence and impact of video content in today’s digital landscape. From the rise in mobile video consumption to the preferences of different age groups, these statistics offer valuable insights into how individuals engage with online videos, the trends shaping this behavior, and the implications for businesses and marketers looking to leverage video content effectively.

Statistic 1

"85% of all internet users in the United States watch online video content every month on their devices."

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Statistic 2

"9 out of 10 people aged 18-44 within the U.S. watch YouTube."

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Statistic 3

"On average, internet users spend 6 hours and 48 minutes watching online videos per week."

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Statistic 4

"Online video consumption on mobile devices is projected to grow by 35% in 2021."

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Statistic 5

"Adults in the U.S. spend an average of 62 minutes per day watching digital videos."

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Statistic 6

"78% of people watch online videos every week, and 55% watch online videos every day."

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Statistic 7

"Online video consumption increased by more than 9% in 2020 due to the COVID-19 pandemic."

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Statistic 8

"54% of online video consumption users want to see more video content from their favorite brands or businesses."

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Statistic 9

"Facebook users watch over 100 million hours of video every day."

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Statistic 10

"53% of internet users watch videos to see product reviews before making a purchase decision."

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Statistic 11

"65% of video viewers watch more than 3/4 of a video on average."

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Statistic 12

"Internet users’ favorite type of video content is now on-demand or live online streaming."

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Statistic 13

"By 2022, online videos are expected to make up more than 82% of all consumer internet traffic."

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Statistic 14

"50% of viewers aged 18-34 years would stop what they were doing to watch a new video by their favorite YouTube creator."

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Statistic 15

"Online video ads have a viewability rate of 66% across devices."

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Statistic 16

"1200% more shares are generated by social videos compared to text and images combined."

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Statistic 17

"Video content in an email increases clicks by 200-300%."

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In conclusion, online video consumption continues to be a dominant trend among internet users in the United States, with significant growth projected in the coming years. The statistics reveal a strong preference for video content, especially among younger audiences, highlighting the importance for brands and businesses to incorporate video marketing strategies. The impact of the COVID-19 pandemic has further accelerated the shift towards online video consumption, indicating the significant role videos play in both entertainment and consumer decision-making processes. As technology advances and user preferences evolve, understanding and leveraging the power of online video content will be crucial for engaging audiences and driving business success in the digital era.

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