Summary
- • 85% of internet users in the US watch online video content monthly
- • YouTube has over 2 billion logged-in monthly users
- • 54% of consumers want to see more video content from brands
- • Mobile video consumption rises by 100% every year
- • 78% of people watch online videos every week
- • 55% of people watch online videos every day
- • By 2022, online videos will make up more than 82% of all consumer internet traffic
- • 72% of customers would rather learn about a product or service by way of video
- • 59% of executives say they would rather watch a video than read text
- • Users view more than 1 billion hours of video each day on YouTube
- • 87% of marketing professionals use video as a marketing tool
- • The average user spends 88% more time on a website with video
- • 6 out of 10 people would rather watch online videos than television
- • 75% of all video plays are on mobile devices
- • 92% of users watching video on mobile will share it with others
Hold onto your popcorn, folks, because we’re about to dive into a reel of mind-blowing online video consumption statistics that will make you rethink your love for television. With 85% of Internet users in the US tuning into online videos every month, YouTube boasting a staggering 2 billion monthly users, and mobile video consumption skyrocketing by 100% each year, it’s no secret that we’re living in the age of the online video revolution. From executives devouring more video content than text to viewers retaining 95% of a message when watched instead of read, it’s clear that in a world where time is money, video is the currency that everyone is eager to cash in on. So, grab your remote (or just your phone, because who needs a TV anyway?) and lets explore how videos are not just changing the way we consume content, but also reshaping the digital landscape one click at a time.
Advertising
- Video ads have an average click-through rate (CTR) of 1.84%
Interpretation
In a digital landscape where attention spans rival that of a goldfish, achieving a click-through rate of 1.84% for video ads is a victory worth toasting to. Think about it - that's nearly 2 out of every 100 viewers taking the bait and diving deeper into the marketing abyss. So, whether you're a brand looking to make a splash or an advertiser vying for eyeballs, this statistic is a reassuring reminder that the elusive click is not as elusive as we might think. Cheers to those 1.84% sailing into the sunset of engagement, while the rest of us mere mortals continue scrolling on in oblivion.
Business
- 59% of executives say they would rather watch a video than read text
- 65% of executives visit the marketer's website and 39% call a vendor after viewing a video
- 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video
- 43% of video marketers say video has reduced the number of support calls they've received
- 65% of executives visit the marketer's website and 39% call a vendor after viewing a video
- 59% of senior executives prefer video over text
Interpretation
In a world where the "play" button reigns supreme, it seems executives have unanimously voted for videos as their preferred mode of communication. With statistics showing that watching a video not only drives website visits and vendor calls but also cuts down on support inquiries, it's clear that in the battle of text versus video, the moving image emerges as the undisputed champion. It appears that when faced with that dreaded decision of choosing between reading and watching, our high-ranking professionals are shouting, "Lights, camera, action!"
Engagement
- The average user spends 88% more time on a website with video
- Users spend 88% more time on websites with videos
- Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text
- Social video generates 1200% more shares than text and images combined
- Viewers claim they retain 95% of a message when obtained via video
- People spend on average 2.6x more time on pages with video than without
- 80% of marketers say video has increased dwell time on their website
Interpretation
In a digital world where attention spans are as fleeting as a cat video on autoplay, the power of video content reigns supreme. Data doesn't lie: viewers stick around 88% longer on websites featuring videos, absorbing messages like a sponge in a tub of memory-retention magic. The stats speak for themselves in a chorus of social media shares that skyrocket by 1200% when video takes the stage. Marketers know the golden ticket lies in the moving image, with an 80% majority reporting increased dwell time on their websites. So, in a sea of pixels and pixels, remember: a video is worth 2.6 pages of text, and watching is believing.
Live Streaming
- Live video is more appealing to brand audiences: 80% would rather watch live video from a brand than read a blog
- Live video is more appealing to brand audiences: 80% would rather watch live video from a brand than read a blog
Interpretation
In a digital age where attention spans are shorter than a goldfish's memory, brands are turning to live video as the reel deal in capturing audience interest. With 80% of viewers preferring the immediacy and authenticity of live video over the laborious act of reading a blog, it's clear that the world is opting to stream rather than skim. So, brands, why blog when you can broadcast? Live and let live, my friends, because in this fast-paced virtual reality, video killed the blog star.
Marketing
- 54% of consumers want to see more video content from brands
- 72% of customers would rather learn about a product or service by way of video
- 87% of marketing professionals use video as a marketing tool
- 78% of marketers say video has directly helped increase sales
- 50% of internet users look for videos related to a product or service before visiting a store
- 4 times as many consumers would prefer to watch a video about a product than to read about it
- Video on landing pages can increase conversion rates by 80%
- 90% of customers say video helps them make buying decisions
- 64% of consumers make a purchase after watching branded social videos
- Marketers who use video grow revenue 49% faster than non-video users
- 51% of marketing professionals worldwide name video as the type of content with the best ROI
- 52% of marketing professionals worldwide name video as the type of content with the best ROI
- Video marketers get 66% more qualified leads per year
- 93% of businesses gained a new customer as a result of a video on social media
- 88% of video marketers are satisfied with the ROI of their video marketing efforts on social media
- 81% of businesses use video as a marketing tool — up from 63% over the last year
- Shoppers who view video are 1.81x more likely to purchase than non-viewers
- 97% of marketers say video has helped increase user understanding of their product or service
- 76% of marketers say video has helped them increase sales
- 95% of video marketers plan to increase or maintain video spend in 2020
- 92% of marketers who use video say that it's an important part of their marketing strategy
- 88% of video marketers reported that video gives them a positive ROI
- 83% of video marketers say video has helped them generate leads
- Video is the #1 form of media used in content strategy, overtaking blogs and infographics
- 54% of consumers want to see more video content from a brand or business they support
- 87% of marketing professionals use video as a marketing tool
- A website is 53 times more likely to reach the front page of Google if it includes video
- Using the word 'video' in an email subject line boosts open rates by 19%
- Marketers who use video grow revenue 49% faster than non-video users
- 64% of consumers make a purchase after watching branded social videos
Interpretation
The data speaks for itself: video content has become the reigning champion of brand engagement and marketing success. With a whopping 54% of consumers craving more video content from brands, it's clear that the demand for visual storytelling is at an all-time high. From boosting sales to increasing user understanding, the numbers don't lie – 87% of marketing professionals are already on board, reaping the rewards of utilizing video as a powerful tool. With stats like these, it's no wonder that businesses are doubling down on their video marketing efforts, as a well-crafted video has the ability to captivate, educate, and ultimately convert viewers into customers at a rate that traditional text-based content simply can't match. So, if a picture is worth a thousand words, then a video must be worth a million – or, as the ROI-savvy marketers would put it, 49% faster revenue growth.
Mobile Viewing
- Mobile video consumption rises by 100% every year
- 75% of all video plays are on mobile devices
- 92% of users watching video on mobile will share it with others
- People are 1.5 times more likely to watch video on their mobile phones
Interpretation
In an age where attention spans are shorter than a Snapchat streak, these online video consumption statistics paint a clear picture: our mobile devices have become the ultimate gateway to our digital entertainment world. With mobile video consumption soaring 100% annually, it seems we just can't get enough of watching videos on the go, with 75% of all video plays happening on portable screens. And let's not forget the power of sharing - a whopping 92% of users watching video on mobile are poised to hit that "send" button faster than you can say "trending." So, if you want to catch our eyes and capture our hearts, better make sure your content is mobile-ready, because when it comes to watching videos, we're all just 1.5 times more likely to reach for our handy little screens.
Platform Usage
- YouTube has over 2 billion logged-in monthly users
- Users view more than 1 billion hours of video each day on YouTube
- 45% of people watch more than an hour of Facebook or YouTube videos a week
- Facebook users watch 8 billion videos per day
- 82% of Twitter users watch video content on Twitter
- YouTube is the second most popular website after Google
- 85% of Facebook videos are watched without sound
- 6 out of 10 YouTube subscribers would follow advice on what to buy from their favorite creator over their favorite TV or movie personality
- 82% of Twitter users watch video content on Twitter
- 45% of people watch more than an hour of Facebook or YouTube videos a week
Interpretation
In today's digital age, online video consumption has become the new prime time, with platforms like YouTube and Facebook attracting billions of viewers each day. From mindlessly scrolling through pet videos to seeking advice on what to buy from favorite creators, the statistics paint a vivid picture of our collective screen obsession. With 85% of Facebook videos watched on mute, it seems we are not just viewers but also silent critics of this evolving content landscape. So, as we navigate this sea of pixels and playbacks, one thing is clear: the future of entertainment is unfolding in the palm of our hands, one click at a time.
Traffic
- By 2022, online videos will make up more than 82% of all consumer internet traffic
- Cisco projects that global internet traffic from videos will make up 82% of all consumer internet traffic by 2022
Interpretation
In a world where online videos reign supreme, it appears that a pixelated revolution is on the horizon, set to conquer more screens than ever before. With Cisco's projection that by 2022, online videos will saturate a whopping 82% of consumer internet traffic, it seems we are collectively clicking, buffering, and binge-watching our way towards a pixel-perfect future. So, brace yourselves for a pixel-palooza, where the virtual curtains never close and the viral hits just keep on coming.
Viewing Habits
- 85% of internet users in the US watch online video content monthly
- 78% of people watch online videos every week
- 55% of people watch online videos every day
- 6 out of 10 people would rather watch online videos than television
Interpretation
In a world where attention spans seem to be shorter than a cat video, these online video consumption statistics paint a picture of a nation captivated by moving images on screens big and small. With more people tuning in daily to their digital fix than reaching for the TV remote, it's clear that the reign of traditional broadcast media may be facing some serious competition. So, grab your popcorn and settle in for the show - just make sure your Wi-Fi is up to speed.