GITNUX MARKETDATA REPORT 2024

Online Video Consumption Statistics [Fresh Research]

Highlights: The Most Important Online Video Consumption Statistics

  • 85% of all internet users in the United States watch online video content every month on their devices.
  • 9 out of 10 people aged 18-44 within the U.S. watch YouTube.
  • On average, internet users spend 6 hours and 48 minutes watching online videos per week.
  • Online video consumption on mobile devices is projected to grow by 35% in 2021.
  • Adults in the U.S. spend an average of 62 minutes per day watching digital videos.
  • 78% of people watch online videos every week, and 55% watch online videos every day.
  • Online video consumption increased by more than 9% in 2020 due to the COVID-19 pandemic.
  • 54% of online video consumption users want to see more video content from their favorite brands or businesses.
  • Facebook users watch over 100 million hours of video every day.
  • 53% of internet users watch videos to see product reviews before making a purchase decision.
  • 65% of video viewers watch more than 3/4 of a video on average.
  • Internet users’ favorite type of video content is now on-demand or live online streaming.
  • By 2022, online videos are expected to make up more than 82% of all consumer internet traffic.
  • 50% of viewers aged 18-34 years would stop what they were doing to watch a new video by their favorite YouTube creator.
  • Online video ads have a viewability rate of 66% across devices.
  • 1200% more shares are generated by social videos compared to text and images combined.
  • Video content in an email increases clicks by 200-300%.

Table of Contents

The online video consumption landscape is always changing. Recent statistics show that 85% of US internet users watch online video content monthly on their devices. YouTube is the top platform with over 2 billion monthly active users, and 9 out of 10 people aged 18-44 in the US watch YouTube. On average, internet users spend 6 hours and 48 minutes per week watching online videos, and this number is expected to grow by 35% in 2021 due to increased mobile device usage.

In the US, adults spend an average of 62 minutes per day watching digital videos. 78% watch them weekly, and 55% watch them daily. The COVID-19 pandemic has also had a significant impact on this statistic, with online video consumption increasing by more than 9%. Furthermore, 54% of viewers want to see more content from their favorite brands or businesses on these platforms. Facebook, for example, has a user base that watches over 100 million hours worth of videos each day.

When it comes to making purchase decisions, product reviews have gained popularity at 53%, closely followed by explainer videos at 96%. In terms of engagement, 65% of viewers will watch at least three-quarters of a video before moving on to another clip. Short-form clips under 10 minutes receive 55% of viewership, while long-form videos receive 50%. Finally, email campaigns with embedded media have been shown to increase clicks by 200%-300%, demonstrating the power of this medium.

Let’s take a closer look at the most important statistics about online video consumption.

The Most Important Statistics
85% of all internet users in the United States watch online video content every month on their devices. This statistic is a powerful indicator of the prevalence of online video consumption in the United States. It demonstrates that the majority of internet users are engaging with video content on a regular basis, making it an important factor to consider when discussing the current state of online video consumption. 9 out of 10 people aged 18-44 within the U.S. watch YouTube. This statistic is a powerful indicator of the prevalence of YouTube in the lives of people aged 18-44 within the U.S. It speaks to the immense popularity of the platform and its ability to capture the attention of a large portion of the population. This is an important piece of information for anyone looking to understand the current state of online video consumption.

Online Video Consumption Statistics Overview

On average, internet users spend 6 hours and 48 minutes watching online videos per week.

This statistic is a telling indication of the immense popularity of online videos. It shows that people are increasingly turning to the internet to watch videos, spending almost an entire day of their week doing so. This highlights the importance of online video consumption and its potential as a powerful marketing tool.

Online video consumption on mobile devices is projected to grow by 35% in 2021.

This statistic is a powerful indicator of the increasing importance of online video consumption on mobile devices. It highlights the potential for growth in this area, and suggests that businesses should be paying attention to the trend and investing in strategies to capitalize on it. This statistic is a key piece of information for anyone looking to understand the current state of online video consumption and the potential opportunities it presents.

Adults in the U.S. spend an average of 62 minutes per day watching digital videos.

This statistic is a telling indication of the growing popularity of digital video consumption in the U.S. It shows that Americans are increasingly turning to digital video platforms to entertain themselves, with an average of 62 minutes per day being devoted to watching digital videos. This statistic is an important piece of information for anyone looking to understand the current state of online video consumption in the U.S.

78% of people watch online videos every week, and 55% watch online videos every day.

This statistic is a powerful indicator of the prevalence of online video consumption in today’s society. It shows that the majority of people are engaging with online videos on a regular basis, with a significant portion of them doing so daily. This is an important piece of information for anyone looking to understand the current state of online video consumption, and it can be used to inform decisions about how to best reach potential viewers.

Online video consumption increased by more than 9% in 2020 due to the COVID-19 pandemic.

The fact that online video consumption increased by more than 9% in 2020 due to the COVID-19 pandemic is a telling sign of the times. It speaks to the power of the internet and how it has become an integral part of our lives, even in the midst of a global pandemic. This statistic is a reminder of how quickly the world has adapted to the new normal and how online video consumption has become a major part of our lives. It is a statistic that should be taken into account when discussing the current state of online video consumption and its potential for the future.

54% of online video consumption users want to see more video content from their favorite brands or businesses.

This statistic is a powerful indicator of the potential for businesses to capitalize on the growing trend of online video consumption. It suggests that there is a large and eager audience for video content from their favorite brands or businesses, providing an opportunity for businesses to engage with their customers and build relationships through video. This statistic is a valuable insight for businesses looking to leverage the power of online video consumption to reach their target audience.

Facebook users watch over 100 million hours of video every day.

This statistic is a testament to the sheer power of online video consumption. It shows that Facebook users are not only engaging with the platform, but they are also actively consuming video content on a daily basis. This statistic is a clear indication that online video consumption is a major part of the digital landscape and is here to stay.

53% of internet users watch videos to see product reviews before making a purchase decision.

This statistic is a powerful indicator of the influence of online video consumption on consumer purchasing decisions. It demonstrates that a majority of internet users are turning to video content to inform their decisions, making it an invaluable tool for businesses looking to reach potential customers. As such, this statistic is an essential piece of information for any blog post about online video consumption statistics.

65% of video viewers watch more than 3/4 of a video on average.

This statistic is indicative of the fact that online video consumption is on the rise. It shows that viewers are increasingly engaged with the content they are watching, as they are watching more than three-quarters of the video on average. This suggests that viewers are finding the content interesting and relevant, and that they are likely to continue watching videos in the future. This is an important statistic for anyone interested in online video consumption, as it shows that viewers are increasingly engaged with the content they are watching.

Internet users’ favorite type of video content is now on-demand or live online streaming.

This statistic is indicative of a major shift in the way people consume video content. It shows that the traditional model of watching pre-recorded videos is no longer the preferred option, with on-demand and live streaming now the go-to choice for internet users. This shift has huge implications for the online video industry, and is something that should be taken into account when discussing online video consumption statistics.

By 2022, online videos are expected to make up more than 82% of all consumer internet traffic.

This statistic is a powerful indicator of the growing importance of online videos in the digital landscape. It highlights the fact that online videos are becoming increasingly popular among consumers, and that they are likely to become the dominant form of internet traffic in the near future. This is an important point to consider when discussing online video consumption statistics, as it provides insight into the current and future trends in the industry.

50% of viewers aged 18-34 years would stop what they were doing to watch a new video by their favorite YouTube creator.

This statistic is a testament to the power of online video consumption, particularly among younger viewers. It shows that YouTube creators have the potential to capture the attention of a large portion of their target audience, and that viewers are willing to prioritize their content over other activities. This is an important insight for anyone looking to understand the impact of online video consumption on today’s society.

Online video ads have a viewability rate of 66% across devices.

This statistic is a crucial indicator of the effectiveness of online video ads, as it demonstrates the extent to which viewers are actually engaging with the content. It is an important factor to consider when assessing the success of online video consumption, as it provides insight into how many people are actually watching the ads and how much of an impact they are having.

1200% more shares are generated by social videos compared to text and images combined.

This statistic is a powerful indicator of the power of video content in the digital age. It demonstrates that videos are a far more effective way to engage with an audience than text and images alone, and that they can generate significantly more shares. This is an important point to consider when discussing online video consumption statistics, as it highlights the importance of video content in the modern digital landscape.

Video content in an email increases clicks by 200-300%.

This statistic is a powerful testament to the power of video content in emails. It shows that including video content in emails can significantly increase the number of clicks, making it an invaluable tool for marketers looking to engage their audience. This is especially relevant in the context of a blog post about online video consumption statistics, as it demonstrates the potential of video content to drive engagement and increase viewership.

Conclusion

The statistics presented in this blog post demonstrate the immense popularity of online video consumption. 85% of all internet users in the United States watch online videos every month, and YouTube is by far the most popular platform with over 2 billion monthly active users. 9 out 10 people aged 18-44 within the U.S., on average, spend 6 hours and 48 minutes watching online videos per week, while adults in general spend an average of 62 minutes per day doing so. Mobile device usage for video content is projected to grow 35%, and 78% watch them weekly or daily – a number that has only increased due to COVID-19 restrictions last year.

People are also increasingly looking towards their favorite brands or businesses for more video content; 54% want to see more from them as well as 53% using it before making purchase decisions. Facebook alone sees 100 million hours watched each day, while 96% have used explainer videos when learning about products/services offered by companies they’re interested in buying from – 65 percent even viewing 3/4s or more of these types of clips.

Finally, short form (under 10 minute) videos tend to be much higher engagement than long form ones at 55%. This can be seen through email marketing campaigns where clicks increase 200-300%, along with social media shares increasing 1200%. It’s clear that there’s no sign slowing down when it comes to how many people consume digital video content today – especially considering its expected 82+ percent share come 2022.

References

0. – https://www.oberlo.com

1. – https://www.doubleclickbygoogle.com

2. – https://www.cisco.com

3. – https://www.nytimes.com

4. – https://www.emarketer.com

5. – https://www.smallbizgenius.net

6. – https://www.hubspot.com

7. – https://www.limelight.com

8. – https://www.syndacast.com

9. – https://www.martechseries.com

10. – https://www.thinkwithgoogle.com

11. – https://www.facebook.com

12. – https://www.marketresearchfuture.com

13. – https://www.smartinsights.com

ZipDo, cited June 2023: Online Video Consumption Statistics

FAQs

What is the average time spent by users watching online videos daily?

On average, users spend approximately 84 minutes daily watching online videos.

What is the most popular genre of online video content among users?

Comedy, education, and music are the most popular genres of online video content among users.

What percentage of global internet traffic is attributed to online video consumption?

Online video consumption accounts for around 80% of global internet traffic.

What age group consumes the most online video content?

The age group that consumes the most online video content is 18-34 years old.

Which platforms are the most popular for online video consumption?

The most popular platforms for online video consumption are YouTube, Netflix, and Facebook.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

Table of Contents