GITNUX MARKETDATA REPORT 2024

Must-Know Cooking Show Statistics [Recent Analysis]

With sources from: influencermarketinghub.com, statista.com, today.com, variety.com and many more

In this post, we explore a collection of fascinating statistics related to cooking shows, revealing insights into viewership demographics, trends, ratings, and the impact of these shows on consumer behavior. From the educational background of viewers to the rise of cooking content on digital platforms, these statistics offer a comprehensive view of the culinary entertainment landscape.

Statistic 1

"71% of cooking show viewers have attended college."

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Statistic 2

"46% of U.S. viewers have seen a cooking show on television in the last 30 days."

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Statistic 3

"Television cooking shows are enjoyed by 29% of women and 17% of men in the U.S."

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Statistic 4

"In 2019, the average viewer age for the Food Network was 56 years old."

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Statistic 5

"Cooking shows on YouTube have an engagement rate of 0.5%."

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Statistic 6

"In 2020, the Food Network saw an 8% increase in viewership."

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Statistic 7

"By 2018, “The Great British Baking Show” had reached over 10 million viewers in the UK."

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Statistic 8

"Celebrity-based cooking programs have an average rating of 6.8/10 on IMDb."

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Statistic 9

"Non-celebrity-based cooking programs have an average rating of 8.1/10 on IMDb."

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Statistic 10

"In 2020, 45% of surveyed consumers reported cooking more homemade meals due to the COVID-19 pandemic."

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Statistic 11

"More than half (55%) of viewers exposed to a brand on a cooking show had a more positive opinion of that brand."

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Statistic 12

"33% of viewers think there is too much emphasis on reality cooking programs."

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Statistic 13

"9% of individuals surveyed planned to watch more cooking shows on TV or online during COVID-19 lockdown."

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Statistic 14

"More than 80% of Americans feel confident in their cooking skills, with 30% claiming to be “very confident.”"

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Interpretation

In conclusion, cooking shows continue to be a popular form of entertainment, with a significant portion of viewers having attended college. The statistics also highlight the gender disparity in viewership, with a higher percentage of women enjoying television cooking shows compared to men. The rise in viewership for platforms like YouTube and networks like the Food Network demonstrate the evolving landscape of the industry, especially during the COVID-19 pandemic when more consumers turned to homemade meals. The positive impact of cooking shows on consumer opinions and brand exposure emphasizes their influence in shaping consumer behavior. However, there is a segment of viewers who feel there is an overemphasis on reality cooking programs. Overall, the statistics illustrate the diverse appeal and impact of cooking shows in today's media landscape.

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