GITNUX MARKETDATA REPORT 2024

Video Streaming Industry Statistics [Fresh Research]

Highlights: Video Streaming Industry Statistics

  • Over 82% of internet traffic will be streaming video content by 2022. Source: Cisco Annual Internet Report.
  • Netflix had 204 million paid subscribers worldwide as of Q4 2020. Source: Statista.
  • Video streaming market is estimated to be worth over $184.2 billion by 2027. Source: Grand View Research.
  • Disney+ reached over 103 million subscribers in Q2 2021. Source: CNBC.
  • As of Q2 2021, Amazon Prime Video had about 175 million worldwide users. Source: Statista.
  • The average video streamer has four different subscriptions. Source: Deloitte.
  • Nearly 40% of worldwide streaming video users subscribe to Netflix. Source: eMarketer.
  • In Q3 2021, HBO Max and HBO subscribers stood at approximately 69.4 million globally. Source: Variety.
  • 48% of U.S. consumers stream video every day. Source: Statista.
  • More than 70% of YouTube video views come from mobile devices. Source: YouTube.
  • Around 55% of U.S. households had a subscription to at least one video streaming service in 2020. Source: Statista.
  • APAC video streaming market size is predicted to reach USD 48 billion by 2024. Source: Global Market Insights.
  • Video-on-demand segment accounts for nearly 61% of the total market revenue. Source: ReportLinker.
  • Apple TV+ had an estimated 40 million subscribers globally as of Q1 2021. Source: Statista.

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In this era of digital dominance, video streaming has emerged as an unstoppable entertainment behemoth. As users ditch traditional TV and embrace the realm of on-demand, internet-based viewing, the video streaming industry manifests a metamorphosis in global entertainment consumption behavior. Fueled by ever-evolving technology and internet penetration, this industry’s growth has been nothing short of phenomenal. In this blog post, we delve deep into the world of video streaming, backing our insights with the latest industry statistics.

We aim to present a comprehensive picture of the current landscape and future prospects, bringing compelling data and trends to the forefront. So, whether you’re a marketer, a content creator, or an intrigued consumer, get ready to understand the video streaming industry in all its statistical glory.

The Latest Video Streaming Industry Statistics Unveiled

Over 82% of internet traffic will be streaming video content by 2022. Source: Cisco Annual Internet Report.

Delving into the realm of video streaming industry statistics, the Cisco Annual Internet Report provides an intriguing perspective, parading a forecast that over 82% of internet traffic will inhabit streaming video content by 2022. Such a dramatic prediction amplifies the prominence that video content will hold in the future of the internet, painting a clear picture of a digitally dominated landscape.

This oracle of information unveils the potential bonanza for industries betting on the video streaming sector. It serves as a beacon, advising content creators, advertisers, and tech innovators that their focus should undeniably be directed towards this rapidly expanding frontier. Think of it as a vigorous tide, pulling an unprecedented amount of internet traffic towards the shores of video streaming.

Furthermore, this projection incites us to envision just how vast and deeply entrenched video content will be in our daily digital diet. It’s not just about consuming entertainment from the likes of Netflix, but it’s also the increasing prominence of video in education, marketing, and communication strategy.

In sum, the substance of this statistic is a testament to the magnitude and significance the video streaming industry will claim in the internet ecosystem of the imminent future. It’s the clarion call for industry stalwarts to adapt and evolve or risk being left in the digital dust.

Netflix had 204 million paid subscribers worldwide as of Q4 2020. Source: Statista.

Recognizing the gargantuan figure of Netflix’s subscriber base, clocking in at a staggering 204 million worldwide as of 2020’s final quarter, presents a compelling testament to its undisputed reign in the global video streaming market. Highlighting such a figure not only paints a picture of the sheer scale at which Netflix operates, but it also sets a vivid benchmark against which other competitors in the industry can be compared.

Furthermore, considering the widespread acceptance and dependence on streaming platforms it implies, it also points towards an undeniable shift in consumer preferences from traditional broadcast television to digital streaming services. Consequently, such pivotal data is indispensable for any profound discussion concerning video streaming industry statistics.

Video streaming market is estimated to be worth over $184.2 billion by 2027. Source: Grand View Research.

This riveting statistic paints a vivid picture of the pulsating growth trajectory in the video streaming industry. An astonishing projection of over $184.2 billion market worth by 2027, as estimated by Grand View Research, showcases the massive potential this digital space holds for investors and stakeholders. It underscores the magnetic pull of an industry thriving on technological innovation and the insatiable appetite of consumers for on-demand content.

Furthermore, this projection is a testimony to the pivotal role video streaming will play in shaping the future of the global entertainment landscape. Therefore, anyone penetrating this industry or considering it, whether as an investor, content creator or consumer, must take account of this indication into the market’s future worth.

Disney+ reached over 103 million subscribers in Q2 2021. Source: CNBC.

This captivating statistic on Disney+ reaching 103 million subscribers in Q2 2021 provides a vibrant illustration of the dynamic growth and popularity that video streaming platforms are enjoying in the digital age. Acting as a spotlight on the trend, it sings volumes of the massive shift in viewers’ choice from traditional TV to on-demand streaming services.

This surge in the Disney+ subscriber count, as reported by CNBC, intertwines with the narrative of the blog post on Video Streaming Industry Statistics, serving as a compelling evidence of the global traction these platforms are gaining. Thus, it offers the readers a fascinating peak into the fast-paced world of digital entertainment.

As of Q2 2021, Amazon Prime Video had about 175 million worldwide users. Source: Statista.

Highlighting the impressive figure of 175 million worldwide users of Amazon Prime Video as of Q2 2021 manifests the titanic footprint of this service in the global video streaming landscape. Evaluating this statistic introduces us directly to the magnetism and reach of Amazon’s digital media offerings on a global scale.

It’s not merely a number, it is a powerful testimonial to the consumer demand and market penetration that Amazon Prime Video has achieved. When discussing the video streaming industry, such insight paints a vivid picture of the competitive terrain, bearing emphasis on how integral streaming giants like Amazon are in shaping the future of digital consumption.

The average video streamer has four different subscriptions. Source: Deloitte.

Diving into the depths of the video streaming industry, an intriguing facet surfaces, courtesy of Deloitte’s revealing research. It states, “the average video streamer has four different subscriptions.” This research benchmark becomes a torchbearer by illuminating various business and consumer trends within the industry.

Firstly, it unravels the treasure trove of potential for businesses within the industry. It emphasizes that audiences are not glued to single platforms, but instead, they dive into multiple seas of digital content. This represents a shift from monopolistic competition towards a more diversified market scenario, opening up opportunities for new entrants and pushing existing players to innovate.

Secondly, it provides an insight into the consumer’s appetite for varied content. Subscribers are willing to invest in multiple platforms, underlying the fact that exclusive content, personalized experience, and price can be determining factors in this fragmentation. This can inspire businesses to develop unique strategies to lure the viewers and to keep them engaged.

Lastly, it sets the stage for analysis of market dynamics involving competition, consumer behaviour, and revenue systems. This stat, hence, becomes a vital cog in the wheel of understanding the video streaming industry from an eagle’s view, both for businesses finding their foothold in the industry and analytics enthusiasts tracking its growth and trends.

Nearly 40% of worldwide streaming video users subscribe to Netflix. Source: eMarketer.

In the grand theatre of video streaming, Netflix indisputably takes center stage, commanding a nearly 40% loyalty rate among streaming video enthusiasts globally according to eMarketer. This illuminating figure not only underscores Netflix’s towering influence, but also sets the bar for its contenders in the streaming landscape. It offers insight into consumer tastes, providing a gauge for the audience’s acceptance not only of the platform, but the specific content it streams as well.

Moreover, it sets the rhythm of this ever-evolving industry, underscoring the key fact that attracting and retaining subscribers in this fiercely competitive arena demands a compelling blend of innovative content and effective marketing strategy. In a world defined by shifting viewer preferences, understanding the metrics behind Netflix’s success is akin to decoding the DNA of customer satisfaction in the video streaming industry.

In Q3 2021, HBO Max and HBO subscribers stood at approximately 69.4 million globally. Source: Variety.

Set against the canvas of the constantly evolving video streaming industry, the figure of 69.4 million global subscribers of HBO Max and HBO in Q3 2021 serves as a tangible testament to HBO’s significant reach and influence. The statistic is a bold underline on HBO’s place as a key player in the industry, engaging a sizeable audience with its content offering worldwide.

Furthermore, it provides perspective on the market distribution within the streaming giants and acts as a point of reference for assessing the competitiveness of the sector. This number speaks volumes about consumer behavior, streaming preferences, and the overall success of HBO’s marketing and content strategies.

48% of U.S. consumers stream video every day. Source: Statista.

Imagine, for a moment, you are walking down a bustling street filled with a diverse crowd of people – professionals, students, parents, senior citizens, and more. Now, consider this – nearly half of every individual you’re seeing is regularly engaged in the act of streaming video daily. That’s the astonishing vivid picture captured by the statistic showing ‘48% of U.S. consumers stream video every day.’

Laced within a blog post about video streaming industry statistics, it not only brings to life the scale of the industry’s reach but also illustrates the deep penetration and relevance of video streaming into the daily life rhythms of the U.S. populace. As a bright gleaming beacon, it guides in comprehending the gravity of the industry’s growth potential, current consumption patterns and reflecting on the immense capabilities of the video streaming platforms that have been sculpting new pathways in the digital entertainment terrain.

Furthermore, such figures also provide valuable insights for various stakeholders such as marketers, advertisers and content creators for crafting their strategies around the potential consumer habits and preferences.

More than 70% of YouTube video views come from mobile devices. Source: YouTube.

Uncovering the kingdom of YouTube, a surprising gem appears: Over 70% of video views hail from mobile devices. This precious nugget of information serves as a compass guiding our understanding of shifting consumer behavior in the video streaming industry.

At the heart of this revelation is the towering signal of mobile dominance. It’s a clear call to arms for video streamers and creators alike to equip themselves with mobile-optimized content strategies. For those in the streaming industry, it’s like striking oil, giving them a rich insight into where to aim their resources and efforts for maximum viewer engagement.

Moreover, this number is a thunderous confirmation of the world being increasingly mobile-first. Integrating this fact into one’s business model isn’t just essential; it’s pivotal to success in the modern streaming economy. As viewed through the prism of this statistic, mobile isn’t just a platform; it’s the beating heart of the video streaming universe.

So, hold onto this statistic like a torch when traversing the maze of the video streaming industry because understanding where the views are coming from paves the pathway to where the future is flowing.

Around 55% of U.S. households had a subscription to at least one video streaming service in 2020. Source: Statista.

Unearthing this intriguing fact that a compelling 55% of U.S. households had at least one video streaming subscription in 2020, as per Statista, serves as a pulse check on the prevailing ubiquity and growth of the video streaming industry. It offers a numerical testament to the undisputed market penetration of these services, while illustrating a striking shift in viewership pattern from traditional mediums to digital platforms.

This weighty statistic can also be perceived as a vivid marker of consumer preferences and behaviors, paving the way for valuable market insights that can mold the strategies of both nascent and leading players in the streaming industry. It precisely tempers the discourse in the blog post, anthropomorphizing the larger narrative about video streaming industry dynamics into a graspable data point.

APAC video streaming market size is predicted to reach USD 48 billion by 2024. Source: Global Market Insights.

Examining the projected APAC video streaming market size hitting a colossal USD 48 billion by 2024 offers a crystal-clear panorama of an industry in full metamorphosis. This not only underlines the surging demand and escalating adoption rate in APAC, but it also illustrates a profound shift in entertainment consumption habits.

Such a powerful forecast serves as a beacon, guiding stakeholders to understand the potential, trends, and opportunities within the video streaming industry for future growth and investment. Ultimately, it amplifies the relevance of the industry, firmly putting it into focus and predicting substantially lucrative prospects in this digital era.

Video-on-demand segment accounts for nearly 61% of the total market revenue. Source: ReportLinker.

As we venture deeper into the spectacular realm of video streaming industry, the shimmering gem of information demonstrating the sheer power of Video-on-demand (VOD) cannot be overlooked. Beholding a thundering share of almost 61% of the total market revenue, VOD presents itself as an undisputed king in this digital entertainment jungle. This robust numerical evidence from ReportLinker substantiates the dominant throne that VOD enjoys, emphasizing its lucrative potential for investors and industry players.

The stated statistic is akin to a lighthouse, pointing the way towards areas with rewarding prospects for advertising, innovation, and consumer engagement tactics. Not only does it exhibit where the current streams of revenue are the strongest, but it can also be an invaluable determinant for forecasting future industry trends. Its essence pierces through the heart of the video streaming industry narrative, reinforcing the pivotal role of VOD in shaping the industry landscape.

Apple TV+ had an estimated 40 million subscribers globally as of Q1 2021. Source: Statista.

The substantial figure of 40 million global subscribers for Apple TV+ as of Q1 2021, according to Statista, paints a fascinating narrative in the terrain of Video Streaming Industry Statistics. This number serves as a thermometer measuring Apple TV+’s growth and vitality in the fiercely competitive streaming market.

It highlights Apple’s increasing foothold and positions it as a strong contender, nudging at the heels of more established players. Furthermore, this figure assists in interpreting market trends, user preferences, and the industry’s trajectory moving forward, contributing to a broader, more vibrant picture of the rapidly evolving streaming ecosystem worldwide.

Conclusion

The dynamic landscape of the video streaming industry is undeniable. The statistics clearly reveal a strong upward trajectory in this space, fueled by technological advancements, increased accessibility, and shifting consumer preferences. With the rise of mobile devices and smart TVs, more households accessing high-speed internet, and an array of new platforms entering the market, the future of the video streaming industry appears exceedingly bright.

As these trends continue to evolve, businesses and advertisers must adapt and innovate to stay competitive in this rapidly changing environment. Understanding these statistics, patterns, and trends is key to identifying opportunities and making informed decisions in this burgeoning industry.

References

0. – https://www.www.cisco.com

1. – https://www.www.statista.com

2. – https://www.www.youtube.com

3. – https://www.www2.deloitte.com

4. – https://www.www.reportlinker.com

5. – https://www.www.emarketer.com

6. – https://www.www.grandviewresearch.com

7. – https://www.variety.com

8. – https://www.www.cnbc.com

9. – https://www.www.gminsights.com

FAQs

What is the estimated global revenue of the video streaming industry?

According to Statista, in 2021, the global revenue of the video streaming industry is forecasted to be around USD 70.05 billion.

What is the growth trend of the video streaming industry?

The video streaming industry is experiencing a significant growth, thanks to the advances in technology and the change in consumer behavior. The industry is expected to reach USD 184.3 billion by 2027, growing at a CAGR of 20.4% over the forecast period 2020-2027.

How has the COVID-19 pandemic affected the video streaming industry?

The COVID-19 pandemic has significantly impacted the video streaming industry. Due to lockdowns and social distancing measures, more people turned to video streaming services for entertainment, resulting in a surge in subscriptions and viewership.

Who are the main players in the video streaming industry?

Some of the major players in the video streaming industry include Netflix, Amazon Prime Video, Hulu, Disney+, and YouTube.

How is the increasing demand for high-quality content affecting the video streaming industry?

The rising demand for high-quality content has pushed video streaming companies to invest heavily in content production and acquisition. This has not only led to increased competition but has also raised the bar for what is considered high-quality content, making the market more challenging for new entrants.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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