Gitnux/Report 2026

Video Streaming Industry Statistics

Streaming has become the default screen time with 85% of US TV already coming through streaming and global penetration hitting 1.25 billion users in 2023. See how originals and better tech are reshaping what we watch, from 70% of series viewing driven by bingeing to AI recommendations up 25% and 5G pushing 4K to 40% more users.
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July 7, 2026Updated
Video Streaming Industry Statistics
Felix ZimmermannWritten by Felix Zimmermann·Edited by Thomas Lindqvist·Fact-checked by Yumi Nakamura
Published ·Updated
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Streaming has become the default way people watch, with Americans spending about 15 hours a week on it and 85% of US TV time now flowing through streaming instead of linear channels. In 2023, global video streaming revenue hit $103.91 billion, and it is forecast to jump to $394.24 billion by 2032. The surprising part is how technology and content habits drive the shift at the same time, from binge viewing making up 70% of series consumption to AI and edge computing pushing the quality and speed people expect.

Key Takeaways

  • Users spend average 15 hours/week on streaming
  • 85% of US TV time now streaming vs linear
  • Binge-watching accounts for 70% of series viewing
  • Global video streaming market revenue reached $103.91 billion in 2023
  • The video streaming market is projected to grow to $394.24 billion by 2032 at a CAGR of 15.6%
  • North America holds 39% of the global video on demand (VOD) market share in 2023
  • Netflix SVOD revenue $33.7 billion in 2023
  • Disney+ generated $8.9 billion in subscription revenue 2023
  • Amazon Prime Video revenue estimated at $5.2 billion from video in 2023
  • 5G enables 4K streaming for 40% more users
  • AI recommendation accuracy improved 25% in 2023
  • Edge computing reduces latency by 50% for live streams
  • 82% of US internet users watch streaming video weekly
  • Global streaming penetration reached 1.25 billion users in 2023
  • Millennials (25-40) make up 40% of streaming subscribers worldwide

Streaming dominates viewing worldwide, with 2023 revenue at $103.91 billion and rapid growth projected through 2032.

Related reading

01 · Category

Content Consumption30 stats

01
Users spend average 15 hours/week on streaming
02
85% of US TV time now streaming vs linear
03
Binge-watching accounts for 70% of series viewing
04
Original content drives 40% of viewing time on platforms
05
Live sports viewership up 20% on streaming 2023
06
Short-form video consumption 3+ hours/day for Gen Z
07
62% of viewers watch international content weekly
08
Peak streaming hours 8-11 PM, 45% of daily views
09
Drama genre 35% of total streaming hours
10
News video consumption doubled to 25 min/day 2023
11
Kids content 12% of family viewing time
12
Horror genre demand spiked 50% Oct 2023
13
Average session length 45 minutes on mobile
14
78% finish a series once started
15
Reality TV 22% of non-scripted views
16
Anime viewing hours up 30% YoY to 5 billion
17
Cooking content 15% growth in searches 2023
18
Multi-screen viewing 55% of sessions
19
Fitness videos 2 hours/week average user
20
True crime podcasts-to-video 40% crossover views
21
Holiday content peaks 300% in Dec views
22
User-generated content 18% of YouTube views
23
Rom-coms 25% female viewership share
24
Educational docs 10% growth post-pandemic
25
Live concert streams 1.2 billion views 2023
26
Gaming streams average 4 hours/session Twitch
27
Weather content spikes 150% during storms
28
Faith-based content 8% market share US
29
Shoppable video views 500 million monthly
30
Average titles watched per sub 15/month
Interpretation

Content Consumption Interpretation

Under the Content Consumption lens, viewers are clearly shifting to high-engagement streaming habits, with 85% of US TV time now going to streaming and binge-watching driving 70% of series viewing.

02 · Category

Market Size And Growth30 stats

01
Global video streaming market revenue reached $103.91 billion in 2023
02
The video streaming market is projected to grow to $394.24 billion by 2032 at a CAGR of 15.6%
03
North America holds 39% of the global video on demand (VOD) market share in 2023
04
Asia-Pacific video streaming market expected to grow at highest CAGR of 22.3% from 2024-2030
05
Live streaming segment accounted for 58% of the video streaming market revenue in 2023
06
OTT market size was valued at $129.34 billion in 2023 and expected to reach $557.7 billion by 2031
07
Video streaming software market projected to reach $38.79 billion by 2030 from $14.92 billion in 2023
08
Global SVOD revenue hit $50.1 billion in 2023, up 11.5% YoY
09
AVOD market revenue grew to $21 billion globally in 2023
10
TVOD market generated $25.4 billion in 2023 worldwide
11
Video streaming market in India expected to reach $5.2 billion by 2028
12
Latin America OTT market to grow at 12.5% CAGR to $12 billion by 2027
13
Europe video streaming market valued at $28.5 billion in 2023
14
Middle East & Africa streaming market projected to hit $4.1 billion by 2026
15
US video streaming market share was 45% of global in 2023
16
China's video streaming market reached $15.2 billion in 2023
17
Gaming video streaming sub-market grew 25% YoY to $8.7 billion in 2023
18
Sports streaming market to reach $22.5 billion by 2028
19
Enterprise video streaming market at $12.3 billion in 2023, CAGR 15.2%
20
Mobile video streaming traffic accounted for 60% of total internet traffic in 2023
21
4K streaming market projected to $14.2 billion by 2027
22
Global IPTV subscribers reached 200 million in 2023
23
Video CDN market size $21.4 billion in 2023, to $57.8 billion by 2030
24
Over-the-top (OTT) devices shipments hit 150 million units in 2023
25
Streaming media services market CAGR 19.2% to $247 billion by 2030
26
Anime streaming market grew to $3.5 billion in 2023
27
Educational video streaming market $18.9 billion by 2027
28
Music video streaming revenue $8.2 billion in 2023
29
Cloud video streaming market $9.7 billion in 2023, CAGR 24%
30
VR video streaming market to $12.8 billion by 2028
Interpretation

Market Size And Growth Interpretation

The video streaming industry, with revenue already at $103.91 billion in 2023 and projected to surge to $394.24 billion by 2032 at a 15.6% CAGR, is clearly in a strong market size and growth phase, led by a 58% share from live streaming and the fastest expansion in Asia Pacific at 22.3% CAGR.

03 · Category

Revenue Models29 stats

01
Netflix SVOD revenue $33.7 billion in 2023
02
Disney+ generated $8.9 billion in subscription revenue 2023
03
Amazon Prime Video revenue estimated at $5.2 billion from video in 2023
04
YouTube ad revenue $31.5 billion in 2023
05
Hulu AVOD revenue $3.8 billion in 2023
06
Global SVOD ARPU $10.50 monthly average 2023
07
TVOD transactions generated $24 billion globally 2023
08
Ad-supported tiers drove 25% of new subs in 2023
09
Spotify video podcast ads $200 million in 2023
10
Peacock NBCU revenue $1.3 billion, 50% from ads 2023
11
Max (Warner) hybrid revenue model $10 billion total 2023
12
Paramount+ revenue $7.5 billion streaming 2023
13
Apple TV+ revenue $1.5 billion SVOD 2023 est.
14
Free ad-supported streaming (FAST) revenue $5.6 billion global 2023
15
Bundling contributed 15% to retention revenue uplift
16
Sports rights fees for streaming $20 billion annually by 2023
17
E-commerce integration video ads $2.1 billion 2023
18
Interactive video commerce revenue $1.8 billion 2023
19
Gaming in-app video ad revenue $15.4 billion 2023
20
Sponsorships in live streams $4.2 billion 2023
21
Tiered pricing models average 3 price points per service
22
Affiliate marketing via streaming influencers $800 million 2023
23
Data licensing from viewer analytics $1.2 billion 2023
24
Global SVOD market share Netflix 22%
25
AVOD CPM averages $25 globally 2023
26
Hybrid models (SVOD+AVOD) 40% of services 2023
27
Transactional VOD share declining to 12% of video revenue
28
Live sports streaming ads $3.5 billion US 2023
29
Global average streaming subscription $12.50/month 2023
Interpretation

Revenue Models Interpretation

In the revenue models powering video streaming, ad-driven models and large SVOD bases stand out as YouTube led with $31.5 billion in 2023 ad revenue while Netflix’s $33.7 billion SVOD total shows how subscriptions at scale can dominate even as global SVOD ARPU averaged $10.50 per month in 2023.

More related reading

05 · Category

User Base And Demographics27 stats

01
82% of US internet users watch streaming video weekly
02
Global streaming penetration reached 1.25 billion users in 2023
03
Millennials (25-40) make up 40% of streaming subscribers worldwide
04
65% of Gen Z prefer streaming over traditional TV
05
Women account for 52% of Netflix global subscribers
06
70% of US households have at least one streaming subscription
07
India has 450 million OTT users in 2023
08
55% of streaming viewers are aged 18-34 globally
09
Urban users represent 75% of streaming adoption in emerging markets
10
Hispanics in US over-index streaming usage by 20%
11
48% of global streamers use multiple services simultaneously
12
Brazil OTT penetration at 62% of internet households in 2023
13
60% of streamers are college-educated
14
Households with children under 18 are 30% more likely to subscribe to 3+ services
15
75% of US adults 18-29 use ad-supported streaming
16
Female skew in drama streaming content viewers at 58%
17
Rural-urban streaming gap narrowed to 15% in Asia 2023
18
40% of streamers are aged 55+, up from 30% in 2020
19
LGBTQ+ viewers 25% more likely to binge-watch
20
Low-income households (under $30k) adoption rose 18% YoY
21
85% of college students subscribe to at least one service
22
Africa OTT users hit 150 million in 2023
23
Parental controls used by 62% of families with streaming
24
Gamers represent 35% of Twitch viewers under 24
25
52% of streamers access via smart TV
26
Mexico streaming households at 55 million in 2023
27
SVOD churn rate averages 8% monthly globally
Interpretation

User Base And Demographics Interpretation

With 70% of US households and 82% of US internet users streaming weekly, the user base is clearly broad and Netflix shows notable demographic skew as women make up 52% of global subscribers and millennials represent 40% of worldwide streaming subscribers.
report visual · Comparison

Streaming demand is accelerating

Streaming is increasingly dominant in TV time and user viewing behavior, with measurable growth across key segments.

85% of US TV time now streaming vs linear85%
Mobile video streaming traffic accounted for 60% of total internet traffic in 202360%
Original content drives 40% of viewing time on platforms40%
Anime viewing hours up 30% YoY to 5 billion30%
Live sports viewership up 20% on streaming 202320%
Cooking content 15% growth in searches 202315%
Reference

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APA
Felix Zimmermann. (2026, February 13). Video Streaming Industry Statistics. Gitnux. https://gitnux.org/video-streaming-industry-statistics
MLA
Felix Zimmermann. "Video Streaming Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/video-streaming-industry-statistics.
Chicago
Felix Zimmermann. 2026. "Video Streaming Industry Statistics." Gitnux. https://gitnux.org/video-streaming-industry-statistics.

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