GITNUX REPORT 2024

Global TV Market to Hit $121.71B by 2025: Key Statistics

From streaming growth to Super Bowl ads: Inside the evolving landscape of the global television industry.

Author: Jannik Lindner

First published: 7/17/2024

Statistic 1

The average cost of a 30-second TV commercial during the Super Bowl is over $5 million.

Statistic 2

TV advertising spending in the Asia-Pacific region is forecasted to reach $156 billion by 2025.

Statistic 3

Over 74% of U.S. households still have a traditional pay-TV subscription.

Statistic 4

The United States has the highest average daily TV viewing time at 3 hours and 58 minutes per person.

Statistic 5

57% of Americans prefer watching TV over streaming.

Statistic 6

The average American adult spends about 3 hours and 30 minutes a day watching TV.

Statistic 7

48% of internet users worldwide watch TV content online.

Statistic 8

The average American household has 2.3 TV sets.

Statistic 9

90% of TV viewers are using additional internet-connected devices while watching TV.

Statistic 10

Smart TV penetration in the U.S. is at 59% of households.

Statistic 11

The Nordic countries have the highest average daily TV viewing time worldwide.

Statistic 12

56% of U.S. adults stream TV shows and movies on a connected TV.

Statistic 13

YouTube is the most-watched video platform on TV screens in the U.S.

Statistic 14

The average American spent over 3 hours per day watching TV in 2020.

Statistic 15

Sports is the most-watched genre on TV in the United States.

Statistic 16

The average monthly cable TV bill in the U.S. is over $100.

Statistic 17

The average TV screen size in the U.S. is 46 inches.

Statistic 18

Around 6 in 10 U.S. adults watch TV news regularly.

Statistic 19

The average person in the UK watches more than 3 hours of video content on TV per day.

Statistic 20

In 2020, the television industry saw a 15% increase in streaming subscriptions.

Statistic 21

Netflix has over 200 million global subscribers.

Statistic 22

Hulu + Live TV has over 4 million subscribers as of 2021.

Statistic 23

Streaming services accounted for 25% of global TV industry revenue in 2020.

Statistic 24

The number of streaming service subscriptions per U.S. household is 3.1 on average.

Statistic 25

Over-the-top content (OTT) revenue worldwide is projected to reach $165 billion by 2025.

Statistic 26

Disney+ had over 118 million subscribers worldwide as of April 2021.

Statistic 27

In 2020, ad-supported streaming services grew by 31%.

Statistic 28

In 2020, HBO Max reached over 37 million domestic subscribers.

Statistic 29

The global TV market is expected to reach $121.71 billion by 2025.

Statistic 30

The growth rate of connected TV households in the U.S. is projected to be 2.8% in 2021.

Statistic 31

The global TV advertising market is expected to reach $314.71 billion by 2025.

Statistic 32

The U.S. cable TV subscriber penetration is projected to drop to 51.7% by 2025.

Statistic 33

The number of TV households in China reached 1.3 billion in 2020.

Statistic 34

The TV industry revenue in the United States was $115.8 billion in 2020.

Statistic 35

The TV industry in Europe generated €100 billion in revenue in 2020.

Statistic 36

Cable TV penetration in Canada is expected to drop to 6.4% by 2025.

Statistic 37

By 2022, SVOD revenues in the U.S. are projected to exceed $30 billion.

Statistic 38

The global TV advertising market is estimated to grow at a CAGR of 4.8% from 2021 to 2028.

Statistic 39

By 2024, the OTT and pay-TV market in the Middle East and Africa is estimated to reach $6.03 billion.

Statistic 40

The global TV production industry is expected to reach $94.2 billion by 2025.

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Summary

  • The global TV market is expected to reach $121.71 billion by 2025.
  • Over 74% of U.S. households still have a traditional pay-TV subscription.
  • The United States has the highest average daily TV viewing time at 3 hours and 58 minutes per person.
  • 57% of Americans prefer watching TV over streaming.
  • In 2020, the television industry saw a 15% increase in streaming subscriptions.
  • The average American adult spends about 3 hours and 30 minutes a day watching TV.
  • 48% of internet users worldwide watch TV content online.
  • Netflix has over 200 million global subscribers.
  • The average American household has 2.3 TV sets.
  • 90% of TV viewers are using additional internet-connected devices while watching TV.
  • Smart TV penetration in the U.S. is at 59% of households.
  • The Nordic countries have the highest average daily TV viewing time worldwide.
  • The growth rate of connected TV households in the U.S. is projected to be 2.8% in 2021.
  • Hulu + Live TV has over 4 million subscribers as of 2021.
  • The global TV advertising market is expected to reach $314.71 billion by 2025.

Lights, camera, statistics! The global TV market is set to hit a whopping $121.71 billion by 2025, but it seems U.S. households are still sticking to their traditional pay-TV subscriptions, with over 74% holding on tight. With an average daily TV viewing time of nearly 4 hours per person in the States, its no wonder that 57% of Americans still opt for the good ol tube over streaming services. And in a plot twist that would make even Netflix jealous, the television industry saw a 15% surge in streaming subscriptions in 2020. So grab your remote and settle in, because were about to dive into the drama, comedy, and sheer numbers that make up the ever-evolving world of television.

Advertising Trends

  • The average cost of a 30-second TV commercial during the Super Bowl is over $5 million.
  • TV advertising spending in the Asia-Pacific region is forecasted to reach $156 billion by 2025.

Interpretation

The price tag for a 30-second Super Bowl commercial might make you question whether you're watching football or a high-stakes bidding war. Meanwhile, in the Asia-Pacific region, TV advertising spending is poised to reach an eye-watering $156 billion by 2025, proving that in the world of television, the only competition fiercer than the battle on the gridiron is the fight for viewers' attention and advertisers' dollars. So, grab your popcorn and settle in, because in this industry, it seems there's no holding back on the big bucks – on or off the screen.

Consumer Viewing Habits

  • Over 74% of U.S. households still have a traditional pay-TV subscription.
  • The United States has the highest average daily TV viewing time at 3 hours and 58 minutes per person.
  • 57% of Americans prefer watching TV over streaming.
  • The average American adult spends about 3 hours and 30 minutes a day watching TV.
  • 48% of internet users worldwide watch TV content online.
  • The average American household has 2.3 TV sets.
  • 90% of TV viewers are using additional internet-connected devices while watching TV.
  • Smart TV penetration in the U.S. is at 59% of households.
  • The Nordic countries have the highest average daily TV viewing time worldwide.
  • 56% of U.S. adults stream TV shows and movies on a connected TV.
  • YouTube is the most-watched video platform on TV screens in the U.S.
  • The average American spent over 3 hours per day watching TV in 2020.
  • Sports is the most-watched genre on TV in the United States.
  • The average monthly cable TV bill in the U.S. is over $100.
  • The average TV screen size in the U.S. is 46 inches.
  • Around 6 in 10 U.S. adults watch TV news regularly.
  • The average person in the UK watches more than 3 hours of video content on TV per day.

Interpretation

Despite the growing popularity of streaming services and the myriad of digital entertainment options available, it seems the old faithful television set is holding its ground in U.S. households. With over 74% still sticking to traditional pay-TV subscriptions, it's clear that the TV screen continues to reign supreme in American living rooms. From the average American adult spending a substantial chunk of their day glued to the tube to the proliferation of internet-connected devices enhancing the viewing experience, the statistics paint a picture of a nation that still loves its TV time. Whether it's catching up on the latest sports match or binging YouTube videos on the big screen, TV remains a cornerstone of entertainment in the digital age.

Streaming Services and Subscriptions

  • In 2020, the television industry saw a 15% increase in streaming subscriptions.
  • Netflix has over 200 million global subscribers.
  • Hulu + Live TV has over 4 million subscribers as of 2021.
  • Streaming services accounted for 25% of global TV industry revenue in 2020.
  • The number of streaming service subscriptions per U.S. household is 3.1 on average.
  • Over-the-top content (OTT) revenue worldwide is projected to reach $165 billion by 2025.
  • Disney+ had over 118 million subscribers worldwide as of April 2021.
  • In 2020, ad-supported streaming services grew by 31%.
  • In 2020, HBO Max reached over 37 million domestic subscribers.

Interpretation

In a twist of fate that even the best scriptwriters couldn't have predicted, the television industry in 2020 played out like a gripping drama on the streaming stage. With a 15% surge in streaming subscriptions, it was a year where binge-watching became the new norm and remote controls gathered dust. From Netflix's colossal empire of over 200 million global subscribers to the rising star Hulu + Live TV boasting 4 million followers, the digital takeover was undeniable. The script flipped further with streaming services raking in 25% of global TV industry revenue, proving that the future of entertainment is a buffering-free zone. As the average U.S. household collected 3.1 streaming subscriptions like prized trophies, it's clear that the remote control has relinquished its throne to the almighty OTT. With projections soaring to a jaw-dropping $165 billion in OTT revenue by 2025, it seems the small screen has grown bigger than ever. Disney+ commanding over 118 million subscribers and HBO Max enchanting 37 million domestic viewers provide a cliffhanger ending to a chapter that's only just begun. So pour some popcorn, hit play, and brace yourself for the next season of television's digital revolution.

TV Market Size and Growth

  • The global TV market is expected to reach $121.71 billion by 2025.
  • The growth rate of connected TV households in the U.S. is projected to be 2.8% in 2021.
  • The global TV advertising market is expected to reach $314.71 billion by 2025.
  • The U.S. cable TV subscriber penetration is projected to drop to 51.7% by 2025.
  • The number of TV households in China reached 1.3 billion in 2020.
  • The TV industry revenue in the United States was $115.8 billion in 2020.
  • The TV industry in Europe generated €100 billion in revenue in 2020.
  • Cable TV penetration in Canada is expected to drop to 6.4% by 2025.
  • By 2022, SVOD revenues in the U.S. are projected to exceed $30 billion.
  • The global TV advertising market is estimated to grow at a CAGR of 4.8% from 2021 to 2028.
  • By 2024, the OTT and pay-TV market in the Middle East and Africa is estimated to reach $6.03 billion.
  • The global TV production industry is expected to reach $94.2 billion by 2025.

Interpretation

The TV industry is experiencing a whirlwind of changes and advancements, with statistics painting a picture of a market in constant flux. As we hurtle towards a future dominated by streaming services and connected devices, the traditional cable TV model is facing a steady decline. Yet, the allure of TV advertising remains strong, poised to reach staggering new heights by 2025. With global market values skyrocketing and regional dynamics shifting, one thing is clear - the only certainty in this turbulent landscape is change. The industry must adapt and innovate to keep pace with the ever-evolving preferences of viewers worldwide, creating a golden age of content consumption unlike anything we've seen before.

References