Welcome to our blog post about Super Bowl Audience Statistics. We will be exploring the viewership of past and present Super Bowls, as well as other interesting facts related to this annual event. From average viewerships across various platforms, record-breaking halftime shows, commercial costs and more – we have compiled a list of 20 statistics that provide an in-depth look at the audience engagement for one of America’s most popular sporting events. So let’s dive right into it.
The statistic of Super Bowl LV (2021) having an average viewership of 91.63 million across various platforms is a testament to the enduring popularity of the event. It is a clear indication that the Super Bowl continues to draw in a large audience, year after year, and is a major event in the world of sports. This statistic is an important one to consider when discussing Super Bowl audience statistics, as it provides a snapshot of the current state of the event’s viewership.
Super Bowl LIV (2020) brought in an estimated 102 million viewers on TV and digital platforms.
The estimated 102 million viewers of Super Bowl LIV (2020) is a testament to the enduring popularity of the event. It is a clear indication that the Super Bowl continues to draw in a massive audience, both on television and digital platforms, year after year. This statistic is a powerful reminder of the immense reach of the Super Bowl and its ability to captivate viewers from all walks of life.
Super Bowl Audience Statistics Overview
In 2015, Super Bowl XLIX held the record for the most-watched broadcast in U.S. television history with over 114.4 million viewers.
This statistic is a testament to the immense popularity of the Super Bowl, as it demonstrates that the event has the potential to draw in an enormous audience. It is a remarkable achievement that speaks to the power of the Super Bowl to captivate viewers and make them tune in to watch the game. This statistic is an important part of any discussion about Super Bowl audience statistics, as it serves as a reminder of the immense reach of the event.
The average cost of a 30-second commercial during Super Bowl LIV reached a new record of $5.6 million.
This statistic is a testament to the immense value of the Super Bowl audience. It demonstrates that advertisers are willing to pay a premium to reach the millions of viewers tuning in to the event. This speaks to the power of the Super Bowl audience and the potential for brands to reach a large and engaged audience.
Super Bowl LV had a streaming average minute audience of 5.7 million viewers, the highest on record.
This record-breaking statistic is a testament to the growing popularity of streaming services and the increasing number of viewers who are choosing to watch the Super Bowl online. It is a clear indication that the Super Bowl is continuing to draw in a large and diverse audience, and that streaming services are becoming an increasingly important part of the viewing experience.
In 2021, Super Bowl LV had the lowest linear TV viewership since 2006 (Super Bowl XL) with 91.629 million viewers.
This statistic is a telling indication of the changing landscape of viewership for the Super Bowl. It shows that, despite the event’s continued popularity, the way people are consuming the game is shifting away from traditional linear TV. This could be due to the rise of streaming services, or the increasing availability of other entertainment options. Whatever the cause, this statistic is a reminder that the Super Bowl audience is evolving, and that marketers and advertisers need to be aware of this shift in order to effectively reach their target audiences.
The most-watched halftime show in Super Bowl history was Katy Perry’s performance during Super Bowl XLIX, with 118.5 million viewers.
This statistic is a testament to the power of Katy Perry’s performance during Super Bowl XLIX, as it demonstrates the sheer number of viewers who tuned in to watch her show. It is a clear indication of the immense popularity of the Super Bowl halftime show, and serves as a reminder of the potential reach of the event. This statistic is an important part of any discussion about Super Bowl audience statistics, as it highlights the potential of the event to draw in a large audience.
The 10-year CAGR (Compound Annual Growth Rate) of Super Bowl viewership from 2011 to 2020 was -0.12%.
This statistic serves as a stark reminder that Super Bowl viewership has been on a downward trajectory over the past decade. It highlights the need for the NFL to take action to ensure that the Super Bowl remains a premier event in the sports world.
In 2021, Arrowhead Stadium’s limited seating capacity due to the pandemic allowed only 25,000 fans to attend Super Bowl LV.
This statistic is a stark reminder of the impact the pandemic has had on the Super Bowl experience. It serves as a reminder that, while the game was still able to be enjoyed by millions of viewers around the world, the traditional in-person experience was drastically altered due to the pandemic. This statistic is a testament to the resilience of the Super Bowl and its fans, who were still able to enjoy the game despite the limitations imposed by the pandemic.
An estimated 46% of US adults and 61% of millennials planned to watch the Super Bowl LV in 2021.
This statistic is a telling indication of the Super Bowl’s reach and influence, particularly among millennials. It demonstrates that the Super Bowl is still a major event for a large portion of the population, and that it continues to draw in viewers from all age groups. This is an important statistic to consider when discussing the Super Bowl’s audience and its potential for growth.
In 2019, about 98.2 million viewers watched the New England Patriots win Super Bowl LIII in the US.
This statistic is a testament to the immense popularity of the Super Bowl, as it demonstrates the sheer number of people who tuned in to watch the New England Patriots win the championship. It is a powerful indicator of the event’s reach and influence, and serves as a reminder of the immense impact the Super Bowl has on the American public.
Super Bowl LI (2017) saw a total streaming audience of 1.72 million, representing a 22% increase over 2016’s online viewership.
This statistic is a testament to the growing popularity of streaming services as a way to watch the Super Bowl. It shows that more and more people are turning to online platforms to watch the big game, and that the trend is only increasing. This is an important statistic to consider when discussing Super Bowl audience statistics, as it demonstrates the changing landscape of how people are consuming the event.
In 2016, 71% of Super Bowl viewers were interested in the game itself, while the remaining 29% were watching for the halftime show and commercials.
This statistic is a telling indication of the Super Bowl audience’s priorities. It reveals that the majority of viewers are tuning in for the game itself, while a significant minority are more interested in the halftime show and commercials. This information is invaluable for understanding the Super Bowl audience and can be used to inform marketing and advertising strategies.
Women make up about 47% of the total Super Bowl audience.
This statistic is significant in demonstrating the impact of female viewership on the Super Bowl audience. It shows that women are a major part of the viewership, and that their presence is not to be overlooked. This statistic is a reminder that the Super Bowl is not just a male-dominated event, but one that is enjoyed by people of all genders.
In 2020, 58% of viewers reported using social media during the Super Bowl.
This statistic is a telling indication of the power of social media in today’s world. It shows that a large portion of Super Bowl viewers are engaging with social media while watching the game, which speaks to the importance of social media in connecting people and creating conversations around the event. This statistic is an important piece of information for anyone looking to understand the Super Bowl audience and how they interact with the event.
In the UK, Super Bowl LIV (2020) was watched by an average audience of just over 1 million on BBC One.
This statistic is a testament to the immense popularity of the Super Bowl in the UK, with an average audience of over 1 million tuning in to watch the game on BBC One. It is a clear indication that the Super Bowl is a major event in the UK, and that the audience for the game is growing year on year. This statistic is an important piece of information for any blog post about Super Bowl Audience Statistics, as it provides a valuable insight into the size and reach of the event in the UK.
Spanish-language network Fox Deportes had 757,000 viewers for Super Bowl LIV (2020).
The fact that Fox Deportes had 757,000 viewers for Super Bowl LIV (2020) is a testament to the growing popularity of the Super Bowl among Spanish-speaking audiences. It shows that the Super Bowl is no longer just an English-language event, but one that is enjoyed by people from all backgrounds and cultures. This statistic is a reminder that the Super Bowl is a truly global event, and that its reach is far greater than just the United States.
Super Bowl games from 2010 to 2019 on average attracted 106.68 million viewers per game.
This statistic is a testament to the immense popularity of the Super Bowl, as it demonstrates that over the past decade, the average viewership of the game has been consistently high. It is a clear indication that the Super Bowl continues to be one of the most watched events in the world, and that its audience is growing year after year. This statistic is an important piece of information for anyone looking to gain insight into the Super Bowl’s audience and its impact on the world.
Conclusion
The Super Bowl is one of the most watched events in the world, with an average viewership of over 91 million viewers across various platforms. Over the past decade, there has been a slight decrease in linear TV viewership for Super Bowl games but this was offset by increased streaming and digital platform audiences. The cost of advertising during these broadcasts continues to rise as well, reaching record highs each year. Additionally, women make up almost half of all viewers and social media usage while watching increases every year too. Finally, international interest remains strong with millions tuning into watch from countries like China and UK annually.
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