GITNUX REPORT 2024

Global Smart TV Sales Statistics: Market Growth, Share, and Projections

From global trends to regional insights: Dive into the booming world of Smart TV sales.

Author: Jannik Lindner

First published: 7/17/2024

Statistic 1

Samsung held 32.9% market share in global smart TV market in 2020

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LG Electronics accounted for 16.5% of global smart TV market share in 2020

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TCL held 11.4% of global smart TV market share in 2020

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Hisense captured 6.8% of global smart TV market share in 2020

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Sony held 6.5% of global smart TV market share in 2020

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Smart TV market expected to reach $812.3 billion by 2030

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CAGR of 14.9% forecasted for smart TV market from 2021 to 2030

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Smart TV sales are projected to reach 266 million units by 2025

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Global smart TV market size was valued at $202.1 billion in 2020

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Smart TV sales accounted for 81% of total TV sales in 2020

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Global smart TV unit sales reached 226 million in 2020

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Smart TV average selling price decreased by 7% globally in 2020

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Android TV OS held 40% market share in smart TV operating systems in 2020

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Tizen OS accounted for 23% of smart TV operating system market in 2020

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WebOS held 12% market share in smart TV operating systems in 2020

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Roku TV OS accounted for 6.4% of smart TV operating system market in 2020

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Smart TV penetration in US households reached 54% in 2020

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China's smart TV market size was valued at $54.3 billion in 2020

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Europe smart TV market size was estimated at $38.6 billion in 2020

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India's smart TV market share increased to 69% of total TV shipments in Q1 2021

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Japan's smart TV penetration rate reached 46% in 2020

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North America accounted for 27% of global smart TV market revenue in 2020

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Asia Pacific region held 38% share in global smart TV market in 2020

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Latin America smart TV market grew by 16% year-over-year in 2020

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Middle East and Africa smart TV market size was valued at $12.5 billion in 2020

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Smart TV sales in Germany increased by 13% in 2020

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UK smart TV ownership reached 67% of households in 2020

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France saw a 15% increase in smart TV sales in 2020

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Spain's smart TV market grew by 11% in 2020

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Italy experienced a 17% growth in smart TV sales in 2020

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Brazil's smart TV market share reached 93% of total TV sales in 2020

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Mexico saw a 14% increase in smart TV unit sales in 2020

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Argentina's smart TV market grew by 7% in 2020

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South Korea's smart TV penetration rate reached 81% in 2020

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Australia's smart TV household penetration reached 70% in 2020

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Canada's smart TV ownership increased to 60% of households in 2020

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Russia's smart TV market grew by 12% in 2020

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Turkey saw a 22% increase in smart TV sales in 2020

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Indonesia's smart TV market share reached 67% of total TV sales in 2020

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Vietnam experienced a 28% growth in smart TV unit sales in 2020

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Thailand's smart TV market grew by 18% in 2020

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Philippines saw a 23% increase in smart TV sales in 2020

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Malaysia's smart TV market share reached 85% of total TV sales in 2020

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Singapore experienced a 25% growth in smart TV unit sales in 2020

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Taiwan's smart TV market grew by 15% in 2020

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Hong Kong saw a 20% increase in smart TV sales in 2020

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New Zealand's smart TV ownership reached 65% of households in 2020

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UAE's smart TV market share reached 92% of total TV sales in 2020

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Saudi Arabia experienced a 15% growth in smart TV unit sales in 2020

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Egypt's smart TV market grew by 10% in 2020

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South Africa saw a 8% increase in smart TV sales in 2020

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Nigeria's smart TV market share reached 55% of total TV sales in 2020

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Kenya experienced a 12% growth in smart TV unit sales in 2020

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Morocco's smart TV market grew by 7% in 2020

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55-inch TVs accounted for 32% of global TV shipments in 2020

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65-inch and larger TV shipments grew by 35% year-over-year in 2020

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32-inch TVs held 25% market share in global TV shipments in 2020

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75-inch and larger TV shipments increased by 70% in 2020

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4K resolution TVs accounted for 51.4% of smart TV sales in 2020

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OLED TV shipments grew by 62.8% year-over-year in 2020

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8K TV shipments grew by 120% year-over-year in 2020

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HDR-enabled TV shipments increased by 19% in 2020

Statistic 63

Voice control feature adoption in smart TVs grew by 38% in 2020

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Summary

  • Global smart TV market size was valued at $202.1 billion in 2020
  • Smart TV market expected to reach $812.3 billion by 2030
  • CAGR of 14.9% forecasted for smart TV market from 2021 to 2030
  • Samsung held 32.9% market share in global smart TV market in 2020
  • LG Electronics accounted for 16.5% of global smart TV market share in 2020
  • TCL held 11.4% of global smart TV market share in 2020
  • Hisense captured 6.8% of global smart TV market share in 2020
  • Sony held 6.5% of global smart TV market share in 2020
  • 4K resolution TVs accounted for 51.4% of smart TV sales in 2020
  • OLED TV shipments grew by 62.8% year-over-year in 2020
  • Android TV OS held 40% market share in smart TV operating systems in 2020
  • Tizen OS accounted for 23% of smart TV operating system market in 2020
  • WebOS held 12% market share in smart TV operating systems in 2020
  • Roku TV OS accounted for 6.4% of smart TV operating system market in 2020
  • Smart TV penetration in US households reached 54% in 2020

Move over, couch potatoes, and make way for the smart TV revolution! With the global smart TV market valued at a whopping $202.1 billion in 2020 and projected to skyrocket to $812.3 billion by 2030, its clear that our favorite screens are getting smarter by the minute. From Samsung dominating with a 32.9% market share to the rise of 4K and OLED TVs, this blog post explores the juicy statistics shaping the future of entertainment tech. So grab the popcorn and settle in – the numbers dont lie, but who said they couldnt entertain?

Brand Market Share

  • Samsung held 32.9% market share in global smart TV market in 2020
  • LG Electronics accounted for 16.5% of global smart TV market share in 2020
  • TCL held 11.4% of global smart TV market share in 2020
  • Hisense captured 6.8% of global smart TV market share in 2020
  • Sony held 6.5% of global smart TV market share in 2020

Interpretation

In the high-stakes world of smart TV sales, it seems Samsung is sitting comfortably at the top of the throne, sipping on a 32.9% market share cocktail while LG Electronics and TCL engage in a not-so-friendly game of catch-up at 16.5% and 11.4%, respectively. Meanwhile, Hisense and Sony are holding their own at 6.8% and 6.5%, proving that even in the fast-paced realm of smart technology, there's always room for a few underdog success stories. It's like a tech-savvy version of a royal court drama, with each brand vying for the crown of the living room.

Market Projections

  • Smart TV market expected to reach $812.3 billion by 2030
  • CAGR of 14.9% forecasted for smart TV market from 2021 to 2030
  • Smart TV sales are projected to reach 266 million units by 2025

Interpretation

In a world where even our TVs are getting smarter, the forecasted growth of the Smart TV market seems to be climbing faster than our binge-watch queues. With sales projected to reach a staggering 266 million units by 2025 and a dazzling $812.3 billion market value by 2030, it's safe to say that the era of "dumb" TVs is rapidly becoming a relic of the past. As we witness this technological revolution unfold before our eyes, one thing is clear: the only thing smarter than our TVs might just be the consumers eagerly investing in them.

Market Size

  • Global smart TV market size was valued at $202.1 billion in 2020
  • Smart TV sales accounted for 81% of total TV sales in 2020
  • Global smart TV unit sales reached 226 million in 2020
  • Smart TV average selling price decreased by 7% globally in 2020

Interpretation

The smart TV market in 2020 was hotter than the latest Netflix release. With a whopping $202.1 billion in sales and accounting for 81% of total TV sales, it seems like everyone and their grandmother upgraded to smart TVs last year. A staggering 226 million units flew off the virtual shelves, showing that even during a pandemic, binge-watching prevailed. However, it seems consumers were smart with their wallets too, as the average selling price dropped by 7%. It seems the smart move was to be savvy both in choice of TV and in managing those entertainment expenses.

Operating Systems

  • Android TV OS held 40% market share in smart TV operating systems in 2020
  • Tizen OS accounted for 23% of smart TV operating system market in 2020
  • WebOS held 12% market share in smart TV operating systems in 2020
  • Roku TV OS accounted for 6.4% of smart TV operating system market in 2020

Interpretation

In the cutthroat world of smart TV operating systems, it seems Android TV OS is ruling the roost like a tech-savvy monarch, commanding a 40% market share in 2020. Tizen OS is holding its own at a respectable 23%, while WebOS and Roku TV OS are each carving out their own niche with 12% and 6.4% shares respectively. It's a battle of bytes and algorithms, where innovation and user experience reign supreme. Let the remote control wars commence!

Regional Adoption

  • Smart TV penetration in US households reached 54% in 2020
  • China's smart TV market size was valued at $54.3 billion in 2020
  • Europe smart TV market size was estimated at $38.6 billion in 2020
  • India's smart TV market share increased to 69% of total TV shipments in Q1 2021
  • Japan's smart TV penetration rate reached 46% in 2020
  • North America accounted for 27% of global smart TV market revenue in 2020
  • Asia Pacific region held 38% share in global smart TV market in 2020
  • Latin America smart TV market grew by 16% year-over-year in 2020
  • Middle East and Africa smart TV market size was valued at $12.5 billion in 2020
  • Smart TV sales in Germany increased by 13% in 2020
  • UK smart TV ownership reached 67% of households in 2020
  • France saw a 15% increase in smart TV sales in 2020
  • Spain's smart TV market grew by 11% in 2020
  • Italy experienced a 17% growth in smart TV sales in 2020
  • Brazil's smart TV market share reached 93% of total TV sales in 2020
  • Mexico saw a 14% increase in smart TV unit sales in 2020
  • Argentina's smart TV market grew by 7% in 2020
  • South Korea's smart TV penetration rate reached 81% in 2020
  • Australia's smart TV household penetration reached 70% in 2020
  • Canada's smart TV ownership increased to 60% of households in 2020
  • Russia's smart TV market grew by 12% in 2020
  • Turkey saw a 22% increase in smart TV sales in 2020
  • Indonesia's smart TV market share reached 67% of total TV sales in 2020
  • Vietnam experienced a 28% growth in smart TV unit sales in 2020
  • Thailand's smart TV market grew by 18% in 2020
  • Philippines saw a 23% increase in smart TV sales in 2020
  • Malaysia's smart TV market share reached 85% of total TV sales in 2020
  • Singapore experienced a 25% growth in smart TV unit sales in 2020
  • Taiwan's smart TV market grew by 15% in 2020
  • Hong Kong saw a 20% increase in smart TV sales in 2020
  • New Zealand's smart TV ownership reached 65% of households in 2020
  • UAE's smart TV market share reached 92% of total TV sales in 2020
  • Saudi Arabia experienced a 15% growth in smart TV unit sales in 2020
  • Egypt's smart TV market grew by 10% in 2020
  • South Africa saw a 8% increase in smart TV sales in 2020
  • Nigeria's smart TV market share reached 55% of total TV sales in 2020
  • Kenya experienced a 12% growth in smart TV unit sales in 2020
  • Morocco's smart TV market grew by 7% in 2020

Interpretation

In the ever-evolving landscape of technology, Smart TVs have firmly established their presence in living rooms around the globe, infiltrating households like a binge-worthy series that never disappoints. From the bustling markets of China to the stylish homes of Europe and beyond, it seems that smart TVs have become the new "must-have" accessory, blending seamlessly with our modern lifestyles. As these sleek screens continue to dominate the market and capture our attention with their vibrant displays and endless streaming options, one thing is clear: unplug at your own risk, because in this digital age, the Smart TV reigns supreme.

Screen Size Trends

  • 55-inch TVs accounted for 32% of global TV shipments in 2020
  • 65-inch and larger TV shipments grew by 35% year-over-year in 2020
  • 32-inch TVs held 25% market share in global TV shipments in 2020
  • 75-inch and larger TV shipments increased by 70% in 2020

Interpretation

In a world where bigger is apparently better, it seems we are all living by the motto "Go big or go home" when it comes to choosing our television screens. With 55-inch TVs leading the charge in global TV shipments at 32%, 2020 truly was the year of big screens. From the massive growth of 65-inch and larger TV shipments by 35% to the impressive surge of 75-inch and larger TVs by a whopping 70%, it's clear that in the eyes of consumers, size does matter when it comes to their viewing experience. As we continue down this path of screen enlargement, one must wonder – when will we reach the point of having a TV so large that it engulfs our entire living rooms? Oh, the joys of technological evolution!

Technology Trends

  • 4K resolution TVs accounted for 51.4% of smart TV sales in 2020
  • OLED TV shipments grew by 62.8% year-over-year in 2020
  • 8K TV shipments grew by 120% year-over-year in 2020
  • HDR-enabled TV shipments increased by 19% in 2020
  • Voice control feature adoption in smart TVs grew by 38% in 2020

Interpretation

In the ever-evolving world of smart TVs, it seems that consumers are gravitating towards top-tier technology faster than a Netflix binge on a rainy day. With 4K resolution claiming the majority stake, OLED and 8K TVs not only made an entrance but also rocked the sales charts with a growth rate that would make any traditional TV blush. Let's not forget about HDR-enabled TVs, which saw a healthy boost in shipments, proving that viewers are hungry for that extra visual pop in their viewing experience. And as for voice control features, well, it seems like we're all just one "Hey TV, play The Crown" away from truly living in the future.

References