GITNUX MARKETDATA REPORT 2024

Must-Know Smart Tv Sales Statistics [Latest Report]

Highlights: Smart TV Sales Statistics

  • In 2021, the global Smart TV market is valued at approximately 161.7 billion USD.
  • The global Smart TV market is expected to reach 231.44 billion USD by 2026.
  • In 2020, Samsung accounted for 31.8% of global Smart TV sales.
  • In 2021, approximately 41.7% of households in the United States own a Samsung Smart TV.
  • The number of Smart TV users in the United States is expected to reach 190 million by 2023.
  • In 2020, the worldwide sales revenue of Smart TVs reached 134.9 billion USD.
  • As of 2021, 80.8% of TV households in the United States have at least one Smart TV.
  • In India, the Smart TV sales reached 4.48 million units, accounting for 67% of total TV sales in 2020.
  • OLED Smart TVs had a 2.8% market share worldwide in 2020.
  • In 2020, 32-inch Smart TVs accounted for 29.2% of global unit shipments.
  • 4K resolution Smart TVs made up about 55% of all Smart TVs shipped globally in 2020.
  • 55% of all in-home video streaming is done on Smart TVs in the United States.
  • The annual growth rate for the global Smart TV market is projected at 10.44% between 2021 and 2026.
  • In 2019, the United States led the global Smart TV market, accounting for 38% of the total sales.
  • The Asia-Pacific Smart TV market is expected to grow at a compound annual growth rate of 8% by 2026.
  • In 2020, Televisions with 50-55-inch size has a share of 22.1% in global Smart TV sales.
  • By 2020, in the United States, 75% of TVs sold were Smart TVs.

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In 2021, the Smart TV market was worth $161.7 billion globally and is predicted to hit $231.44 billion by 2026, says Statista. Samsung leads with 31.8% of global sales, and 41.7% of US households own a Samsung Smart TV. The global shipment of units in 2021 stood at 121 million. By 2023, the US alone is forecasted to have 190 million users. Worldwide revenue from these devices was $134 billion in 2020, according to Technavio, while eMarketer reveals an 80% penetration rate in US households. India’s adoption rates are robust, with 4.048 million units sold, making up 67% of all TVs sold in the country in the last year, as per Counterpoint Research.

Statisa states OLED technology accounted for 2.8% of global shipments, and most popular sizes were 32 inch (29.2%) and 55 inch (22.1%). GrandviewResearch reports that 55% of devices offer 4K resolution. Over half of video content in US homes is from streaming services like Netflix and Hulu, according to Nielsen. From 2021 to 2026, the annual growth rate is expected to be 10.44%, as per ReportLinker. North America leads in revenue generation, but the Asia Pacific region holds promising expansion opportunities due to high demand, Marketsandmarkets suggests. Let’s take a closer look at the vital statistics about the Smart TV market.

The Most Important Statistics
In 2021, the global Smart TV market is valued at approximately 161.7 billion USD. This statistic is a testament to the immense popularity of Smart TVs, with the market value reaching an impressive 161.7 billion USD. It is a clear indication of the growing demand for Smart TVs, and the potential for businesses to capitalize on this trend. This statistic is an invaluable resource for anyone looking to gain insight into the Smart TV market and its potential for growth. The global Smart TV market is expected to reach 231.44 billion USD by 2026. This statistic is a powerful indicator of the potential of the Smart TV market. It shows that the market is expected to grow significantly over the next few years, indicating that now is the perfect time to invest in Smart TV sales. With such a large market size, the opportunities for businesses to capitalize on this growth are immense. This statistic is a must-know for anyone looking to capitalize on the Smart TV market.

Smart Tv Sales Statistics Overview

In 2020, Samsung accounted for 31.8% of global Smart TV sales.

This statistic is a testament to Samsung’s dominance in the Smart TV market. It highlights the company’s success in capturing a large portion of the global Smart TV sales, demonstrating their ability to stay ahead of the competition. This statistic is an important indicator of the current state of the Smart TV market and provides valuable insight into the success of Samsung’s products.

In 2021, approximately 41.7% of households in the United States own a Samsung Smart TV.

This statistic is a telling indication of the success of Samsung Smart TVs in the US market. It shows that Samsung has managed to capture a significant portion of the Smart TV market, and that their products are popular among American households. This statistic is an important piece of information for anyone looking to understand the current state of Smart TV sales in the US.

The number of Smart TV users in the United States is expected to reach 190 million by 2023.

This statistic is a clear indication of the growing popularity of Smart TVs in the United States. It shows that the demand for Smart TVs is increasing, and that more and more people are investing in this technology. This is an important factor to consider when discussing Smart TV sales statistics, as it provides insight into the potential for future growth in the market.

In 2020, the worldwide sales revenue of Smart TVs reached 134.9 billion USD.

This statistic is a testament to the immense success of Smart TVs in 2020. It shows that the demand for Smart TVs has skyrocketed, with sales revenue reaching an all-time high. This is a clear indication that Smart TVs are becoming increasingly popular and are here to stay.

As of 2021, 80.8% of TV households in the United States have at least one Smart TV.

This statistic is a testament to the growing popularity of Smart TVs in the United States. It shows that the majority of households now have access to the latest technology, allowing them to enjoy the benefits of Smart TVs. This is an important factor to consider when discussing Smart TV sales statistics, as it indicates that the market for these products is strong and likely to continue to grow.

In India, the Smart TV sales reached 4.48 million units, accounting for 67% of total TV sales in 2020.

This statistic is a testament to the growing popularity of Smart TVs in India. It shows that the demand for Smart TVs is increasing, with 67% of total TV sales in 2020 being Smart TVs. This indicates that Smart TVs are becoming the preferred choice for consumers in India, and that the market for Smart TVs is growing. This is an important statistic to consider when discussing Smart TV sales statistics.

OLED Smart TVs had a 2.8% market share worldwide in 2020.

This statistic is a telling indication of the growing popularity of OLED Smart TVs. It shows that despite the competitive market, OLED Smart TVs have managed to carve out a significant portion of the market share. This is a testament to the quality and features of OLED Smart TVs, and it is likely that this trend will continue in the future.

In 2020, 32-inch Smart TVs accounted for 29.2% of global unit shipments.

This statistic is a telling indication of the immense popularity of 32-inch Smart TVs in 2020. It demonstrates that a significant portion of global unit shipments were comprised of these televisions, indicating that they are a highly sought-after product. This statistic is an important piece of information for anyone interested in Smart TV sales statistics.

4K resolution Smart TVs made up about 55% of all Smart TVs shipped globally in 2020.

This statistic is a telling indication of the immense popularity of 4K resolution Smart TVs in 2020. It demonstrates that the majority of Smart TVs shipped globally were 4K resolution, indicating that consumers are increasingly opting for higher resolution TVs. This is an important statistic to consider when discussing Smart TV sales statistics, as it provides insight into the preferences of consumers.

55% of all in-home video streaming is done on Smart TVs in the United States.

This statistic is a testament to the growing popularity of Smart TVs in the United States. It shows that the majority of in-home video streaming is done on Smart TVs, indicating that more and more people are investing in this technology. This is an important statistic to consider when discussing Smart TV sales statistics, as it provides insight into the current market trends.

The annual growth rate for the global Smart TV market is projected at 10.44% between 2021 and 2026.

This statistic is a crucial indicator of the potential for success in the Smart TV market. It shows that the market is expected to grow at a steady rate over the next five years, indicating that now is a great time to invest in Smart TV sales. This statistic is a valuable piece of information for anyone looking to capitalize on the Smart TV market.

In 2019, the United States led the global Smart TV market, accounting for 38% of the total sales.

This statistic is a testament to the United States’ dominance in the Smart TV market, indicating that the country is a major player in the industry. It is a key piece of information for anyone looking to gain insight into the Smart TV market, as it provides a clear indication of the market’s current state. Furthermore, it serves as a useful benchmark for other countries to measure their own Smart TV sales against.

The Asia-Pacific Smart TV market is expected to grow at a compound annual growth rate of 8% by 2026.

This statistic is a crucial indicator of the potential for growth in the Asia-Pacific Smart TV market. With a projected 8% compound annual growth rate, it is clear that the market is set to expand significantly over the next few years. This presents a great opportunity for businesses to capitalize on the increasing demand for Smart TVs in the region.

In 2020, Televisions with 50-55-inch size has a share of 22.1% in global Smart TV sales.

This statistic is a telling indication of the popularity of 50-55-inch Smart TVs in the global market. It shows that this size of Smart TV is a preferred choice for many consumers, making it a key factor in the success of Smart TV sales.

By 2020, in the United States, 75% of TVs sold were Smart TVs.

This statistic is a testament to the growing popularity of Smart TVs in the United States. It shows that the demand for Smart TVs is increasing, and that more and more people are choosing to purchase them over traditional TVs. This is an important statistic to consider when discussing Smart TV sales statistics, as it provides insight into the current market trends.

Conclusion

The global Smart TV market is growing rapidly, with the total sales revenue expected to reach 231.44 billion USD by 2026 and an annual growth rate of 10.44%. Samsung currently holds a 31.8% share in the global Smart TV market, while 4K resolution TVs constitute about 55% of all shipments worldwide. In 2020, 32-inch models accounted for 29.2%, 50-55 inch models had 22.1%, and 75% of TVs sold in the United States were Smart TVs that year alone.

The Asia Pacific region is projected to have 8% compound annual growth rate between 2021 and 2026 as well as 48 million units shipped from China in 2020 alone – an 18 percent increase compared to 2019 figures.. With more households owning at least one Samsung smart tv (41%) or streaming video on their smart tvs (55%), it’s clear that this technology has become increasingly popular over time due its convenience and affordability

References

0. – https://www.www.mordorintelligence.com

1. – https://www.www.counterpointresearch.com

2. – https://www.www.technavio.com

3. – https://www.www.persistencemarketresearch.com

4. – https://www.www.parksassociates.com

5. – https://www.www.emarketer.com

6. – https://www.www.statista.com

7. – https://www.www.marketsandmarkets.com

8. – https://www.www.nielsen.com

9. – https://www.www.reportlinker.com

10. – https://www.www.grandviewresearch.com

11. – https://www.dataxis.com

 

FAQs

What was the total number of Smart TV sales worldwide in the last year?

The number of Smart TV sales may vary by year and it's essential to reference recent data. Please consider looking up the total sales for the desired year.

What is the most popular screen size for Smart TVs currently being sold?

The most popular screen size, as of recent years, is typically around 55 inches. However, preferences might vary over time and by region; therefore, it's important to check for up-to-date statistics.

Which is the leading brand in Smart TV sales globally?

Samsung is currently the leading brand in Smart TV sales globally, followed by brands such as LG, TCL, and Hisense. Market share percentages may vary by year or region, so ensure to verify the latest data.

What was the annual growth rate of Smart TV sales in the past year?

The annual growth rate can vary significantly from year to year. For accurate information, it's vital to consult reliable sources for recent data on Smart TV sales growth.

What percentage of households in the United States own a Smart TV?

As of 2021, approximately 74% of U.S. households owned a Smart TV. Ownership rates may differ by year and location, so remember to check for the latest figures related to your query.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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