GITNUX MARKETDATA REPORT 2024

Must-Know Facebook User Statistics [Latest Report]

Statistic 1

"As of the second quarter of 2021, Facebook had almost 2.91 billion monthly active users."

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Statistic 2

"In the third quarter of 2021, it was found that 10.4 percent of global active Facebook users were women between the ages of 18 and 24 years."

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Statistic 3

"As of October 2021, India had the largest Facebook user base, with over 320 million users."

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Statistic 4

"Facebook ranked as the second most popular social network among U.S. adults in 2021, with 69% usage rate."

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Statistic 5

"74% of high-income earners in the United States use Facebook compared to 61% of those with an annual income of less than $30,000."

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Statistic 6

"54.6% of Facebook users worldwide accessed the platform through their mobile phones only in 2021."

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Statistic 7

"The average daily time spent by Facebook users on the platform in 2020 was 34 minutes."

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Statistic 8

"Approximately 36% of Facebook users get news from the platform."

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Statistic 9

"Among US adults aged 65 and older, 46% are Facebook users."

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Statistic 10

"As of June 2021, baby boomers represent 12.8% of Facebook’s total ad audience."

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Statistic 11

"In the United States, 69% of Facebook users visit the platform daily."

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Statistic 12

"Facebook accounted for 22.4% of the total global social media ad spend in 2021."

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Statistic 13

"73% of Facebook users in the United States say they use the platform several times a day."

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Statistic 14

"In 2021, the 25-34 age group had the highest share of Facebook users, at 18.8%."

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Statistic 15

"As of October 2021, “Cristiano Ronaldo” was the most-followed person on Facebook, with over 132 million followers."

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Statistic 16

"In the last quarter of 2020, 56% of Facebook users worldwide accessed the social network via Android devices."

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Statistic 17

"Facebook Lite, a lighter version of Facebook’s app for developing countries, had over 200 million monthly users in 2021."

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Statistic 18

"Facebook Stories feature reached 300 million daily users in September 2018."

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Statistic 19

"In 2020, the average Facebook Ad CTR (click-through rate) was 0.89%."

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Statistic 20

"According to Facebook, globally, there are more than 90 million active small business Pages on the platform."

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