Facebook has become one of the most popular social media platforms in the world, with over 2.91 billion monthly active users as of the second quarter of 2021. It is used by people from all walks of life and across different age groups, genders, income levels and countries. In this blog post we will be looking at some interesting statistics about Facebook’s user base to gain a better understanding of who uses it and how they use it. We’ll explore data on gender distribution among 18-24 year olds worldwide; which country has the largest number of Facebook users; usage rate among US adults; usage rates between high-income earners versus those earning less than $30k annually; mobile phone only access globally; average daily time spent on Facebook in 2020; news consumption via Facebook platform amongst other things. So let’s dive into these fascinating stats.
Facebook User Statistics Overview
As of October 2021, India had the largest Facebook user base, with over 320 million users.
This statistic is a testament to the immense popularity of Facebook in India, with over 320 million users. It is a clear indication of the platform’s reach and influence in the country, and serves as a reminder of the potential for businesses to tap into this vast user base. Furthermore, it highlights the importance of understanding the Indian market when it comes to social media marketing, as it is one of the largest and most active user bases in the world.
Facebook ranked as the second most popular social network among U.S. adults in 2021, with 69% usage rate.
This statistic is a powerful indicator of the immense popularity of Facebook among U.S. adults in 2021. With a usage rate of 69%, it is clear that Facebook is a major player in the social media landscape and is a key platform for connecting with friends, family, and colleagues. This statistic is essential for any blog post about Facebook user statistics, as it provides a snapshot of the current state of the platform and its user base.
74% of high-income earners in the United States use Facebook compared to 61% of those with an annual income of less than $30,000.
This statistic is significant in the context of Facebook User Statistics because it demonstrates the stark contrast between the usage of the platform among high-income earners and those with a lower income. It highlights the fact that those with higher incomes are more likely to use Facebook, which could be indicative of a larger trend in social media usage.
54.6% of Facebook users worldwide accessed the platform through their mobile phones only in 2021.
This statistic is a telling indication of the importance of mobile access to Facebook users worldwide. It highlights the need for businesses to ensure their content is optimized for mobile devices, as the majority of users are now accessing the platform through their phones. This is especially pertinent for businesses looking to maximize their reach on the platform, as they must ensure their content is tailored to the mobile experience.
The average daily time spent by Facebook users on the platform in 2020 was 34 minutes.
This statistic is a telling indication of the impact Facebook has had on its users’ daily lives. It shows that, on average, people are spending more than half an hour a day on the platform, which is a significant amount of time. This statistic is important to consider when discussing Facebook user statistics, as it provides insight into how much of an impact the platform has had on its users.
Approximately 36% of Facebook users get news from the platform.
This statistic is significant in the context of Facebook User Statistics because it demonstrates the power of the platform as a source of news. It shows that a large portion of Facebook users rely on the platform to stay informed, indicating that it is an important source of information for many people.
Among US adults aged 65 and older, 46% are Facebook users.
This statistic is significant in the context of a blog post about Facebook User Statistics because it demonstrates that the platform is not just used by younger generations, but also by those in the older demographic. It shows that Facebook is a platform that can be used by people of all ages, and that it is a popular choice for those in the 65+ age group.
As of June 2021, baby boomers represent 12.8% of Facebook’s total ad audience.
This statistic is significant in the context of Facebook User Statistics because it demonstrates the power of the baby boomer demographic on the platform. It shows that despite being a relatively small portion of the total ad audience, baby boomers still have a significant presence on Facebook, indicating that the platform is an effective way to reach this demographic.
In the United States, 69% of Facebook users visit the platform daily.
This statistic is a powerful indicator of the impact Facebook has on its users. It shows that the majority of users are actively engaging with the platform on a daily basis, which speaks to the platform’s ability to capture and maintain user attention. This statistic is important to consider when discussing Facebook user statistics, as it provides insight into the platform’s reach and influence.
Facebook accounted for 22.4% of the total global social media ad spend in 2021.
This statistic is a testament to the immense power of Facebook as a platform for social media advertising. It shows that, despite the presence of other social media platforms, Facebook remains the go-to choice for businesses looking to reach a wide audience. This is especially relevant when discussing Facebook user statistics, as it demonstrates the platform’s ability to attract and retain users, as well as its potential for businesses to reach them.
73% of Facebook users in the United States say they use the platform several times a day.
This statistic is a powerful indicator of the immense popularity of Facebook among users in the United States. It shows that the majority of users are highly engaged with the platform, logging in multiple times a day. This is an important piece of information for anyone writing a blog post about Facebook user statistics, as it provides insight into the level of engagement and loyalty of the platform’s users.
In 2021, the 25-34 age group had the highest share of Facebook users, at 18.8%.
This statistic is significant in the context of Facebook User Statistics as it highlights the importance of the 25-34 age group in terms of their presence on the platform. It shows that this age group is the most active on Facebook, and thus, should be taken into account when creating content and marketing strategies for the platform.
As of October 2021, “Cristiano Ronaldo” was the most-followed person on Facebook, with over 132 million followers.
This statistic is a testament to the immense popularity of Cristiano Ronaldo, as it demonstrates the sheer number of people who have chosen to follow him on Facebook. It also speaks to the power of social media, as it shows how quickly a person can amass a large following on a platform like Facebook. This statistic is an important indicator of the current state of Facebook user statistics, and it can be used to inform decisions about how to best engage with users on the platform.
In the last quarter of 2020, 56% of Facebook users worldwide accessed the social network via Android devices.
This statistic is a telling indication of the prevalence of Android devices among Facebook users worldwide. It highlights the importance of Android devices in the Facebook user experience, and provides insight into the platform’s user base. This information can be used to inform decisions about how to best optimize the platform for Android users, as well as to better understand the preferences of Facebook users.
Facebook Lite, a lighter version of Facebook’s app for developing countries, had over 200 million monthly users in 2021.
The fact that Facebook Lite has over 200 million monthly users in 2021 is a testament to the power of the platform’s reach. It demonstrates that Facebook is not only a popular platform in the developed world, but also in developing countries. This statistic is a clear indication of the platform’s ability to connect people from all walks of life, regardless of their location or economic status. It is a powerful reminder of the potential of social media to bridge divides and bring people together.
Facebook Stories feature reached 300 million daily users in September 2018.
The fact that Facebook Stories feature has reached 300 million daily users in September 2018 is a testament to the platform’s immense popularity and reach. This statistic is a clear indication of the platform’s success in engaging users and providing them with a unique and enjoyable experience. It also shows that Facebook is continuing to grow and expand its user base, which is a positive sign for the company’s future. This statistic is an important one to consider when discussing Facebook user statistics, as it provides insight into the platform’s success and growth.
In 2020, the average Facebook Ad CTR (click-through rate) was 0.89%.
The fact that the average Facebook Ad CTR in 2020 was 0.89% is a telling statistic when it comes to Facebook User Statistics. It speaks to the effectiveness of the platform’s advertising capabilities, and how well users are engaging with the ads they are presented with. This statistic is a valuable insight into the success of Facebook’s marketing efforts, and can be used to inform future strategies.
According to Facebook, globally, there are more than 90 million active small business Pages on the platform.
This statistic is a testament to the power of Facebook as a platform for small businesses to reach their target audiences. It highlights the potential of the platform to help small businesses grow and expand their reach, as well as the potential for businesses to benefit from the vast user base of Facebook. It is a key indicator of the success of Facebook as a platform for businesses to reach their customers.
Conclusion
From the statistics presented, it is clear that Facebook has become an integral part of our lives. With over 2.91 billion monthly active users worldwide and a usage rate of 69% among US adults in 2021, Facebook continues to be one of the most popular social networks globally. India had the largest user base with 320 million users as of October 2021 while 10.4 percent were women between 18-24 years old from all around the world in Q3 2021. Additionally, 74% high-income earners use Facebook compared to 61% low income earners and 54.6 % access through mobile phones only in 2020 respectively; showing how widespread its reach is across different demographics and devices used for accessing it daily or several times a day by 73%. Furthermore, 36% get news from this platform while 46%, 12.8%, 089 CTR are aged 65+, baby boomers & Ad clickthrough rates respectively which further highlights its importance as well as popularity amongst people who rely on it for various reasons such as entertainment or business purposes (90 million small businesses). Finally “Cristiano Ronaldo” was found to have 132 million followers making him the most followed person on this network till date proving just how influential this platform can be when utilized correctly.
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ZipDo, cited June 2023: Facebook User Statistics
