Market data
Marketing Advertising
Explore verified marketing advertising statistics and market research reports with sourced data and trend analysis.
Latest update:
Lars Eriksen
Loyalty Program Statistics
Loyalty programs are scaling fast, with the global loyalty program software market projected to rise from $2.6 billion in 2023 to $7.5 billion by 2030 at a 15.2% CAGR, while mobile loyalty is set to climb to $6.4 billion by 2030. Then comes the real tension customers and finance feel daily, 56% of retail executives plan to boost loyalty personalization spend even though poor experiences drive 49% of shoppers to abandon purchases and loyalty fraud in the US cost $2.7 billion in 2023.
Marketing Automation Statistics
With marketing automation now driving 51% higher ROI for marketers and cutting manual workload by up to 50%, the real surprise is how quickly teams are scaling investment, with 72% of organizations planning to boost marketing technology spend in 2024 and 65% relying on omnichannel orchestration. This page maps the latest adoption and platform impact so you can see where gains are coming from, from faster lead nurturing to lower cost per lead.
Korean Advertising Industry Statistics
Korea’s ad market is forecast to hit 15.8 trillion KRW in 2025, with digital climbing to 72% share, yet the money is still tightening around efficiency such as digital ad ROI averaging 4.2 to 1 and ad fraud losses estimated at 200 billion KRW. From programmatic fees rising 18% to 350 billion KRW and social media ad spend reaching 3.2 trillion KRW to the growing pull of privacy first and cookie less targeting, this page maps exactly where growth is coming from and where it’s getting squeezed.
Outdoor Advertising Statistics
Digital out-of-home is pushing global OOH toward $49.6 billion by 2028, with DOOH already taking 33% of spend in 2022 and rotation capacity that can reshuffle up to 6 to 8 billboards an hour. The page connects that momentum to what regulators and buyers really constrain and reward, from US lighting and size limits to a 5.7% purchase intent lift reported by Kantar.
B2B Referral Statistics
See why B2B Referral programs are outperforming every other channel as personalized emails lift open rates by 29% and automated referral tracking cuts errors by 92%, while referral driven growth can reach 5x ROI. From one click CTAs to tiered rewards and LinkedIn templates, this page breaks down what actually moves pipeline, activation, and retention across modern B2B buying cycles.
Facebook Marketing Statistics
With 5.0 billion people on social media as of January 2024 and Facebook still pulling in a huge share of attention, this page connects the dots between audience scale, relevance driven clicks, and what it costs to reach them, including a 2024 Facebook CPM median of $7.19. You will also see how measurement is tightening with the push away from third party cookies and how major compliance and transparency rules reshape targeting, so your Facebook Marketing budgets and conversion tracking can hold up.
Digital Signage Industry Statistics
See why 92% of digital signage installs run on remote software and how real time optimization can cut waste by 10 to 20% versus static buys, while enterprise contracts target 99.99% uptime. You will also find the performance and security details that matter in 2025 to 2026 decisions, from ROI benchmarks around 3.5x to the browser and streaming standards keeping content smooth and protected.
Uk Advertising Industry Statistics
UK digital advertising has marched to £24.3 billion with search taking £9.8 billion, while programmatic alone reaches £12.4 billion, making this the fastest moving part of the market. From sector standouts like Finance and insurance at £3.8 billion and FMCG at £4.2 billion to what changed such as a 72% viewability average and rising privacy-first practices, the page ties the biggest spends to the pressures shaping UK campaigns now.
Display Advertising Statistics
See how display is speeding up and getting smarter, from RTB clearing 90 percent of auctions in under 200 ms to AMP cutting mobile ad load time to just 0.6 seconds. This page also pits banner blindness against performance realities like native ads earning 0.94 percent CTR versus 0.31 percent banners and AI context targeting reaching 85 percent accuracy, so you can understand what is actually driving results now.
Cause Marketing Statistics
Cause marketing is delivering measurable momentum right now with Fortune 500 firms averaging 150% ROI on their investments, while cause-active brands post 35% higher Net Promoter Scores and drive 45% sales uplift. But authenticity has sharp boundaries as 42% of campaigns fail authenticity tests and spark backlash that can slash sales by 15%, making this page a must read for both winners and what to avoid.
Coupon Marketing Statistics
Most shoppers act like coupons are default shopping mode with 9 out of 10 consumers using discounts in 2024 and 43% buying only when a deal is available, yet retailer ROI can swing wildly due to waste, fraud controls, and cannibalization. This page pulls together the latest benchmarks, including smart coupon growth to $6.1 billion by 2030 and the impact of targeted offers on redemption and spend, so you can see what actually works and what quietly drains margin.
Social Media Video Statistics
Video is no longer just “another format” with 68% of consumers preferring it for learning about products and short clips on TikTok earning a 6.2% average engagement rate, while marketers push for more volume since 71% plan to increase video use in 2024 or beyond. See how platform behavior and spending are converging, from Reels and shoppable video boosting intent to video analytics reaching a $4.1 billion market in 2023.
B2B Marketing Statistics
With 65% of B2B buyers preferring to research online instead of speaking to sales early, winning comes down to how well your digital and marketing automation engine turns attention into qualified demand. Get the 2025 flavored benchmarks across ABM, AI, personalization, webinars, and analytics including a forecasted $1.7T worldwide B2B marketing spend so you can spot what to double down on next.
Short-Form Video Statistics
Short-form video ad revenue is projected to hit $100 billion globally by 2025 while CPM on Instagram Reels averages $10 higher than feed, flipping how brands judge where profit really comes from. You will also see why YouTube Shorts creator payouts reached $1 billion and why 75% of marketers plan to raise short-form ad budgets, not just test them.
Online Reputation Statistics
With 91% of consumers relying on the internet before they buy and 53% reading online reviews at least sometimes, a single Yelp rating shift can move real revenue. See how review behavior, social media scale, and even privacy and platform enforcement risks are reshaping the signals brands need to protect, with the online reputation management market forecast to reach $15.4B by 2030.
Email Open Rate Statistics
Financial services still average just 18.0% email open rates, yet personalization and segmentation can push opens dramatically higher, while deliverability and consent rules decide whether those opens even have a chance. If you want to see which levers marketers actually prioritize for lift, from subject line testing and mobile engagement to triggered campaigns, this page connects the benchmarks that most directly move open rates.
Data-Driven Marketing Statistics
Marketing analytics is moving from “nice to have” to a performance lever, with 67% of CMOs expecting increased investment and 77% of marketers already using or planning CDPs, while conversion can slip by up to 27% from a single second of mobile delay. This page connects the dots between measurement, automation, personalization, and outcomes like above average profitability so you can see which tactics actually hold up under the numbers.
Press Release Industry Statistics
With AI expected to drive 5.5 times more PR and communications content creation use cases by 2025 alongside 73% of PR pros relying on newswires at least occasionally, press releases are being produced and distributed faster than the measurement systems built to track them. This page connects the $2.8 billion global media monitoring market in 2023 with coverage decay that averages 50% within 24 hours so you can see how today’s budgets, compliance rules, and channel choices shape what actually gets picked up.
Audience Statistics
From 4.95 billion internet users and 7.10 billion mobile phone users to 540 million monthly active users on X, Audience statistics 2024-2025 reveal where attention is actually going. You will also see why engagement is still only about 1.5% on average for brand posts, even as personalized experiences and short-form video push users to take action.
Digital Advertising Operations Industry Statistics
Programmatic advertising is now the operating backbone, with US display buys reaching 81% programmatic in 2023 and global ad spend forecast to top $1 trillion by 2027, while format behavior keeps flipping priorities. Expect sharp contrasts like 70% of CTV inventory in 15 to 30 second spots, outstream video taking 55% of video inventory, and podcast host read ads delivering 40% higher effectiveness, alongside the measurement and privacy pressures that are reshaping how Digital Advertising Operations teams run campaigns.