Must-Know Cause Marketing Statistics [Latest Report]

Statistic 1

"66% of global consumers are willing to pay more for sustainable brands."

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Statistic 2

"53% of marketers believe that cause marketing has a positive impact on the brand’s reputation."

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Statistic 3

"84% of Gen Z (ages 13-25) believe companies should address social and environmental issues."

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Statistic 4

"71% of people are more likely to trust a brand that is transparent about its values and communication."

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Statistic 5

"55% of people believe that company involvement with social and environmental issues is crucial during COVID-19 pandemic."

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Statistic 6

"93% of global consumers expect brands to demonstrate a commitment to social and environmental goals."

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Statistic 7

"64% of global consumers choose to buy from, or boycott, brands based on their social or political stance."

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Statistic 8

"Cause-marketing ad spend reached over $1 billion in 2017."

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Statistic 9

"70% of millennials prefer to purchase from companies that are committed to social and environmental issues."

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Statistic 10

"66% of women consumers are willing to pay more for products from socially responsible companies."

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Statistic 11

"88% of employees working for companies committed to social and environmental issues feel a stronger sense of loyalty towards those companies."

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Statistic 12

"50% of shoppers expect companies to tackle climate change."

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