Must-Know Saas Marketing Statistics [Latest Report]

Statistic 1

"Over 90% of SaaS companies use live chat to increase sales, and 89% use it to improve customer service."

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Statistic 2

"SaaS company marketing budgets average around 7-8% of revenue."

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Statistic 3

"By 2023, more than 75% of organizations will have at least one SaaS platform."

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Statistic 4

"By 2020, 60% of all CRM software was SaaS-based."

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Statistic 5

"About 16% of SaaS marketing budgets are allocated to event marketing."

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Statistic 6

"20% of organizations are expected to discontinue investments in on-premises CRM deployments by 2025 to accelerate their move to SaaS CRM."

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Statistic 7

"SaaS companies report a 66% average open rate for their targeted email marketing campaigns."

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Statistic 8

"SaaS businesses using content marketing report lead generation growth of up to 400%."

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