GITNUX MARKETDATA REPORT 2024

Must-Know Outdoor Advertising Statistics [Current Data]

Highlights: Outdoor Advertising Statistics

  • Outdoor Advertising revenue reached approximately 8.94 billion USD in 2019.
  • The global outdoor advertising market was valued at 54.33 billion USD in 2020.
  • Outdoor advertising revenue is expected to grow at a CAGR of 4.8% between 2021-2026.
  • 71% of consumers often look at the messages on out-of-home advertisements.
  • The US outdoor advertising market was valued at 10.91 billion USD in 2019.
  • 34% of consumers reported having made a purchase due to an outdoor ad’s influence.
  • 28% of consumers engaged in some form of online search in response to an outdoor ad.
  • The global out-of-home advertising market is projected to grow at a CAGR of 10.1% between 2021-2028.
  • 58% of consumers access their mobile devices immediately after seeing an outdoor ad.
  • In 2021, digital out-of-home accounted for 37.2% of total ad spend in the UK.
  • 61.4% of Latin Americans have been classified as being exposed to outdoor advertising.
  • Outdoor advertising increases consumer conversion by 14% when combined with a mobile or online campaign.
  • 46% of American adults have acted on an OOH advertisement in the past month.
  • People have a 52% higher chance of remembering an outdoor ad that utilizes sensor/ilumination techniques.

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Outdoor advertising is a powerful tool for businesses to reach their target audiences. According to Statista, outdoor advertising revenue reached approximately 8.94 billion USD in 2019 and the global outdoor advertising market was valued at 54.33 billion USD in 2020. Furthermore, research shows that out-of-home (OOH) advertising can deliver 2.5 times more online activity than print or television advertisements and 71% of consumers often look at messages on OOH ads. Additionally, billboards make up 66% of the US outdoor ad market while mobile billboards have an impressive 97% recall rate among viewers; 34% of consumers reported having made a purchase due to an OOH advertisement’s influence and 28% engaged in some form of online search as a result of seeing one too.

Moreover, with people spending 70 percent of their waking hours outside their homes increasing exposure to these types of ads – it’s no surprise that the US Outdoor Advertising Market was valued at 10.91 billion USD in 2019 according to IBIS World data – projected growth between 2021–2026 stands at 4%. The Global Out Of Home Advertising Market is also expected grow by 10%, reaching CAGR levels over this period according to Fortune Business Insights Data from 2021–2028 . In addition 58 % access mobile devices immediately after viewing an OOH ad , 37 % aged 16-24 stated they had been prompted into buying something because they saw it advertised outdoors & 46 % American adults acted upon such advert within last month . Finally 61 .4 % Latin Americans were exposed ooh media & sensor/illumination techniques increase chances remembering ooh message by 52%.

The Most Important Statistics
Outdoor Advertising revenue reached approximately 8.94 billion USD in 2019.

This statistic is a testament to the power of Outdoor Advertising, showing that it is a viable and lucrative form of advertising. It demonstrates that businesses are investing in this form of advertising, and that it is a viable option for businesses looking to reach their target audience. This statistic is an important indicator of the success of Outdoor Advertising, and provides valuable insight into the industry.

The global outdoor advertising market was valued at 54.33 billion USD in 2020.

This statistic is a testament to the immense potential of outdoor advertising as a powerful marketing tool. It shows that businesses are increasingly recognizing the value of outdoor advertising and investing in it to reach their target audiences. This is a clear indication that outdoor advertising is here to stay and will continue to be a major player in the marketing landscape.

Outdoor Advertising Statistics Overview

Outdoor advertising revenue is expected to grow at a CAGR of 4.8% between 2021-2026.

This statistic is a crucial indicator of the potential of outdoor advertising in the coming years. It suggests that outdoor advertising is a viable and growing industry, and that businesses should consider investing in it to capitalize on the projected growth. This statistic is especially pertinent to a blog post about outdoor advertising statistics, as it provides readers with a tangible measure of the industry’s potential.

71% of consumers often look at the messages on out-of-home advertisements.

This statistic is a testament to the power of outdoor advertising, demonstrating that it is an effective way to reach consumers. It shows that out-of-home advertisements are capable of capturing the attention of the majority of consumers, making them an invaluable tool for businesses looking to spread their message.

The US outdoor advertising market was valued at 10.91 billion USD in 2019.

This statistic is a testament to the power of outdoor advertising, showing that it is a lucrative and growing industry. It demonstrates that businesses are investing in outdoor advertising as a way to reach their target audiences, and that it is a viable option for companies looking to increase their visibility. This statistic is an important reminder that outdoor advertising is a viable option for businesses looking to reach their target audiences.

34% of consumers reported having made a purchase due to an outdoor ad’s influence.

This statistic is a testament to the power of outdoor advertising, demonstrating that it can be an effective tool for driving sales. It shows that outdoor ads can be a great way to reach potential customers and influence their purchasing decisions. This statistic is an important reminder that outdoor advertising should not be overlooked when it comes to marketing strategies.

28% of consumers engaged in some form of online search in response to an outdoor ad.

This statistic is a testament to the power of outdoor advertising; it shows that even in the digital age, outdoor ads can still be effective in driving consumers to search online. It demonstrates that outdoor advertising can be a powerful tool for businesses to reach their target audience and drive engagement.

The global out-of-home advertising market is projected to grow at a CAGR of 10.1% between 2021-2028.

This statistic is a testament to the potential of outdoor advertising in the coming years. It shows that the market is expected to grow significantly, indicating that outdoor advertising is a viable and profitable option for businesses looking to reach their target audience. This statistic is an important piece of information for anyone interested in learning more about the outdoor advertising industry and its potential for growth.

58% of consumers access their mobile devices immediately after seeing an outdoor ad.

This statistic is a testament to the power of outdoor advertising; it shows that outdoor ads are capable of capturing the attention of consumers and prompting them to take action. It demonstrates that outdoor advertising is an effective way to reach potential customers and drive them to engage with a brand.

In 2021, digital out-of-home accounted for 37.2% of total ad spend in the UK.

This statistic is a testament to the power of outdoor advertising in the UK. It shows that despite the rise of digital media, outdoor advertising is still a major player in the advertising landscape. This statistic is particularly relevant to a blog post about outdoor advertising statistics, as it provides a snapshot of the current state of the industry and highlights the importance of outdoor advertising in the UK.

61.4% of Latin Americans have been classified as being exposed to outdoor advertising.

This statistic is a testament to the power of outdoor advertising in Latin America. It shows that a majority of the population is exposed to outdoor advertising, indicating that it is an effective way to reach a large audience. This statistic is important for anyone interested in outdoor advertising in Latin America, as it demonstrates the potential reach of this form of advertising.

Outdoor advertising increases consumer conversion by 14% when combined with a mobile or online campaign.

This statistic is a powerful testament to the effectiveness of outdoor advertising when combined with a mobile or online campaign. It demonstrates that outdoor advertising can be a powerful tool for businesses looking to increase their consumer conversion rate. This statistic is especially relevant to a blog post about outdoor advertising statistics, as it provides a concrete example of the potential benefits of this type of advertising.

46% of American adults have acted on an OOH advertisement in the past month.

This statistic is a testament to the power of outdoor advertising, showing that nearly half of American adults have been influenced by an OOH advertisement in the past month. This indicates that outdoor advertising is an effective way to reach a large audience and can be a valuable tool for businesses looking to increase their visibility.

People have a 52% higher chance of remembering an outdoor ad that utilizes sensor/ilumination techniques.

This statistic is a powerful testament to the effectiveness of outdoor advertising that utilizes sensor/illumination techniques. It demonstrates that these techniques can have a significant impact on the ability of people to remember an ad, making them a valuable tool for advertisers.

Conclusion

From these statistics, it is clear that outdoor advertising has become an increasingly popular and effective form of marketing. With the global market projected to grow at a CAGR of 10.1% between 2021-2028, there are many opportunities for businesses to capitalize on this growing trend. Outdoor ads have been shown to increase consumer conversion by 14%, with 37% of people aged 16-24 stating they had purchased something due to an outdoor ad’s influence.

Additionally, mobile billboards have a 97% recall rate and consumers spend 70% of their waking hours outside their homes increasing exposure to outdoor advertisements. These stats demonstrate the power and potential impact that out-of-home advertising can bring when used strategically in any business’s marketing plan.

References

0. – https://www.www.emcoutdoor.com

1. – https://www.www.researchandmarkets.com

2. – https://www.www.prnewswire.com

3. – https://www.www.globalwebindex.com

4. – https://www.zerospace.co

5. – https://www.www.statista.com

6. – https://www.www.bandt.com.au

7. – https://www.www.fortunebusinessinsights.com

8. – https://www.www.nielsen.com

9. – https://www.www.warc.com

10. – https://www.www.billboardinsider.com

11. – https://www.www.ibisworld.com

12. – https://www.ojooo.com

13. – https://www.outfront.com

FAQs

What is the significance of outdoor advertising in an effective marketing strategy?

Outdoor advertising plays a crucial role in a well-rounded marketing strategy by creating brand awareness, targeting a large audience, and reinforcing messaging from other channels. It often reaches consumers when they are outside of their homes, creating memorable impressions that can drive sales and customer loyalty.

What are some common types of outdoor advertising formats?

Common outdoor advertising formats include billboards, transit ads (bus, train, taxi), street furniture (bus shelters, benches, kiosks), and digital signage (LED boards, digital screens at malls and airports). There are also non-traditional formats like aerial advertising (branded blimps and skywriting) and guerrilla marketing techniques (street art, pop-up installations).

How do you measure the effectiveness of outdoor advertising?

The effectiveness of outdoor advertising can be measured using a combination of factors such as impressions, reach, frequency, and engagement levels. These metrics can be collected through third-party data sources, qualitative surveys, and geo-tracking mobile devices. Out-of-home (OOH) advertising benchmarks can also be used to compare with industry norms and competitors' campaigns.

What are the benefits of combining traditional and digital outdoor advertising?

Combining traditional and digital outdoor advertising can lead to increased effectiveness and flexibility. The use of digital signage allows for real-time messaging changes, audience targeting, and dynamic content tailored to specific locations and times. Traditional forms like billboards and street furniture can reinforce brand messaging, complement digital efforts, and potentially reach different audience segments.

What factors influence the cost of outdoor advertising?

The cost of outdoor advertising is influenced by factors such as the advertising format, location, duration of the campaign, visibility, market competition, and demand. Some prime locations, like busy intersections or high-traffic streets, might command a premium for advertising space. Additionally, the cost of materials, installation, maintenance and creative development should be factored into the total campaign budget.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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