GITNUX MARKETDATA REPORT 2024

Short Form Video Statistics: Market Report & Data

Highlights: The Most Important Short Form Video Statistics

  • 80% of global internet traffic will come from videos by 2021.
  • Users watch an average of 16 hours of online video per week, a 52% increase in the last 2 years.
  • 60% of businesses use video as a marketing tool.
  • TikTok, a short-form video platform, has over 800 million active users worldwide.
  • The average user spent 52 minutes per day on TikTok in 2019.
  • Short form video content is more effective at driving engagement than long-form video.
  • Nearly 50% of internet users look for videos related to a product or service before visiting a store.
  • After watching a brand's video, 64% of users are more likely to buy a product online.
  • YouTube's short form video feature, 'Shorts', received 3.5 billion daily views in December 2020.
  • 32% of marketers say visual images are the most important form of content for their business, with blogging in second (27%) and videos in third (24%).
  • 92% of users watching video on mobile will share it with others.
  • Short-form video ads are watched to completion 75% of the time.
  • Social video generates 1200% more shares than text and image content combined.
  • By 2020, online videos were responsible for more than 80% of all consumer internet traffic.
  • 47% of YouTube viewers are more likely to seek out a brand's website after watching a short promotional video.
  • 71% of teens use Instagram and over 50% indicate that they use Instagram for video content more in 2021 than the previous year.
  • 82% of Twitter users primarily watch video content on Twitter and 90% of Twitter video views happen on a mobile device.
  • 85% of all internet users in the United States watched online video content monthly on any of their devices.

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Welcome to our latest insightful exploration, where we dive deep into the world of Short Form Video Statistics. This dynamic and rapidly-evolving platform has witnessed a significant upsurge in popularity recently, making it a pivotal player in the digital marketing sphere. Our blog post will shed light on key statistics, engagement rates, user demographics, and trends, providing valuable information that could aid marketers, content creators, and businesses to leverage this platform optimally. Whether you’re a novice or a seasoned professional, these statistics will definitely be a handy gateway into the pulsating heart of short form video content.

The Latest Short Form Video Statistics Unveiled

80% of global internet traffic will come from videos by 2021.

Immerse yourself in the compelling realm of immediacy and vividness brought forth by short-form videos, projected to be the centerpiece of global internet traffic by 2021. An astonishing 80% lion’s share of the internet’s colossal traffic sea is predicted to flow from the realm of videos, underscoring the meteoric rise and dominance of this digital media format. In our exploration of short-form video statistics, this seismic shift foregrounds the importance of evolving and enhancing short content strategies, to harness the captivating power of video and engage an increasingly visual, mobile-first global audience.

Users watch an average of 16 hours of online video per week, a 52% increase in the last 2 years.

The impressive surge in online video consumption, now averaging 16 hours per week—a 52% increase in the past two years, offers an intriguing backdrop to the explosion of short-form video content. This shift signifies not only the burgeoning influence of digital platforms in our daily routines but also reflects the evolving content preferences of modern users. Amid the countless statistics presented in this blog about Short Form Video Statistics, this particular figure delineates the immense potential and exponential growth that short form videos are poised to tap into, given their appeal lies in brief yet engaging storytelling, tailored perfectly for today’s fast-paced digital consumers.

60% of businesses use video as a marketing tool.

Presenting the striking revelation that 60% of businesses leverage video as a marketing tool becomes a pertinent piece in the jigsaw puzzle of short-form video statistics. The figure paints a vibrant image of the prevailing trend in the commercial ecosystem, underscoring the prominence and soaring appeal of visual narrative in the business world. This proportion is a subtle yet robust evidence of the profound influence that short-form videos command in marketing strategies, affirming their potency in engaging audiences, enhancing brand awareness, and stimulating conversions. Ultimately, it amplifies the discourse on the significance of short-form videos in contemporary marketing practices.

TikTok, a short-form video platform, has over 800 million active users worldwide.

Highlighting TikTok’s astonishing user base of over 800 million active users globally underscores its significant role in the rising trend of short-form videos, providing a persuasive underpinning for the blog’s focus on Short Form Video Statistics. It establishes TikTok as a major player in digital content, assisting readers in comprehending the extensive reach and influence such a platform has in the digital space. This robust user engagement not only underscores the acceptance and consumption rate of this medium but also validates its potential as a fertile ground for marketing, content creation, and audience interaction among others, painting an insightful picture of the actual weight of the short-form video trend.

The average user spent 52 minutes per day on TikTok in 2019.

Bearing witness to the soaring popularity of bite-sized entertainment, the fact that the average user invested about 52 minutes daily on TikTok in 2019 paints an evocative picture of the traction pulled by short form video content. This attention-grabbing statistic, featured in the blog post about Short Form Video Statistics, underscores how consumers are gradually leaning towards snappier, more digestible content pieces. It echoes the seismic transition in digital media habits, honing in on an audience’s growing affinity towards micro-entertainment platforms. This, in turn, invites marketers, content creators, and strategists to step up their game and adapt in-sync with this defining trend in the media landscape.

Short form video content is more effective at driving engagement than long-form video.

Drawing inspiration from the influential statistic, one might say that short-form video content is the caffeine jolt in the digital world, driving engagement more powerfully than its long-form counterpart. In the context of a blog post revolving around short form video analytics, this statistic takes on a leading role. It portrays a definitive shift in user preference towards bite-sized content that can be quickly digested, thus triggering higher interaction rates. This shift is paving the way for strategic brand storytelling, where businesses can engage audiences in a much shorter time-frame – hence, boosting their market presence.

Nearly 50% of internet users look for videos related to a product or service before visiting a store.

Shining a spotlight on a fascinating digital trend, ‘Nearly 50% of internet users look for videos related to a product or service before visiting a store’, can amplify the importance of short-form videos in the marketing world. This nugget of data underscores the increasing influence of video content in shaping consumer behavior and decision-making process. With short-form videos gaining prominence in the internet’s fast-paced environment, they serve as an essential tool for brands and businesses to engage and persuade consumers, turning potential interest into actual store visits. Hence, this statistic emphasizes the strategic role of short-form videos as a powerful pre-sale pitch medium.

After watching a brand’s video, 64% of users are more likely to buy a product online.

Through the looking glass of short form video statistics, one pivotal data point leaps forward – 64% of users, upon viewing a brand’s video, lean towards making an online purchase. This percentage isn’t simply a number, rather it underlines the huge impact that skillfully crafted short videos can have on consumer behavior. Revealing a substantial shift in how they choose and purchase products online, it signals a golden opportunity for brands to harness their short-form video strategies not only for engagement but for solid conversions too. In essence, it propels short form videos from being mere engagement tools to potent, purchase-driving forces.

YouTube’s short form video feature, ‘Shorts’, received 3.5 billion daily views in December 2020.

Highlighting the immense popularity and rapidly increasing consumption of short form videos, an astounding figure of 3.5 billion daily views was garnered by YouTube’s feature, ‘Shorts’, in December 2020 alone. In the sphere of short form video statistics, this astronomical figure exemplifies not only the success and effectiveness of YouTube’s ‘Shorts’ feature but also signifies the shifting trend among digital audiences towards quick, engaging content. This dramatic surge in viewership unveils the vast potential of short form videos as a versatile and powerful tool in shaping online content strategies, aiding marketers, content creators, and strategists in navigating and capitalising the evolving digital landscape.

32% of marketers say visual images are the most important form of content for their business, with blogging in second (27%) and videos in third (24%).

Dropping anchor in the vast ocean of short form video statistics, one can’t help but turn their gaze towards the intriguing tidbit – 32% of marketers thrash out visual images as the most vital form of content for their business, outpacing blogging (27%) and videos (24%). This refreshing trend serves as a silent beacon of the shifting sands of marketing trends, punctuating the importance of visual stimuli in information dissemination. While short form videos have seen a meteoric rise, their standing still falls behind images and blogging, meriting further investigation into their evolving role and potential within the marketing tool chest.

92% of users watching video on mobile will share it with others.

The statistic ‘92% of users watching video on mobile will share it with others’ injects a fascinating dynamism in the realm of short form video statistics. Picture this: nearly all individuals engrossed in mobile video content feel compelled to share their experience with others, propelling an incredibly potent, word-of-mouth-style marketing tool. When considering the viral potential of short-form video, this statistic proves its ability to create a ripple effect, extending the reach of content far beyond the original viewership. Harnessing this information can be a game changer in strategizing and maximizing the outreach potential of short form videos.

Short-form video ads are watched to completion 75% of the time.

Diving headfirst into the pool of short-form video statistics, one cannot ignore the shimmering fact that 75% of short-form video ads are gulped down to the last second by the viewers. This golden nugget of information underlines the mesmerising allure of short-form video content, signaling that they not only catch the eye, but also hook the attention efficiently enough to keep viewers engaged through the entirety of the ad. Consequently, advertisers, content creators, and marketers surfing the wave of digital trends are served a powerful incentive to craft and hitch short-form videos onto their marketing strategies, promising potentially high completion rates that might lead them to the treasure trove of enhanced brand visibility, engagement and, ultimately, conversion.

Social video generates 1200% more shares than text and image content combined.

Amplifying the resonance of the captivating statistic ‘Social video generates 1200% more shares than text and image content combined’, in a blog post about Short Form Video Statistics, highlights the untamed power and influence of fleeting video content in the digital social sphere. In an era where capturing audience attention is as challenging as winning a gold medal, this statistic is a testament to the value of incorporating short form videos into any content strategy. It underscores the compelling narrative of how videos, despite their brief lifespan, manage to elicit substantial interactions, effectively eclipsing the more traditional mediums of text and images, thus transforming the dynamics of social sharing.

By 2020, online videos were responsible for more than 80% of all consumer internet traffic.

Envision a sphere bustling with digital content, where a massive 80% of consumer internet traffic is inundated with online videos as of 2020. This statistic encapsulates the explosive significance of video content, specifically short-form videos, for today’s digital consumers. Given that attention spans are presumed to be shrinking, short, captivating clips have carved a niche for themselves, becoming an indispensable medium for brands to connect with audiences. This dramatic rise in video content consumption underscores a monumental shift in user behavior, necessitating prospective bloggers in this realm to harness the power of short-form video content or be left behind in this fast-paced digital race.

47% of YouTube viewers are more likely to seek out a brand’s website after watching a short promotional video.

In the bustling realm of short form video statistics, the power of a petite promo clip on a platform like YouTube manifests in the fascinating figure that 47% of viewers are sparked to explore a brand’s website post-viewing. This statistic weaves a narrative of conversion potential, emphasizing the ability of short, unforgettable videos to not only catch the viewer’s eye but also to generate substantial interest, inspire action and potentially lead to sales traffic. Thus, through the lens of this telling data, it becomes abundantly clear that brands can strategically leverage short form videos as a dynamic digital magnet to draw in and engage potential customers.

71% of teens use Instagram and over 50% indicate that they use Instagram for video content more in 2021 than the previous year.

The allure of the spotlight shines bright on Instagram as an oasis for today’s teens, with a sweeping 71% garnering their daily digital diet from it. Yet, the fascination intensifies when over half of these youthful explorers admit to an escalated consumption of video content in 2021 compared to the prior year, a testament to Instagram’s evolving position as a hub for short form videos. Our blog casts this data as a beacon guiding marketers towards the path of engaging video content, shaping compelling narratives within the brief span of short form videos to capture, captivate, and communicate with the burgeoning demographic of Instagram-engaged teens.

82% of Twitter users primarily watch video content on Twitter and 90% of Twitter video views happen on a mobile device.

Diving into the riveting realm of short form video statistics for a blog post, one cannot overlook the noteworthy datum that elucidates Twitter’s footing in this domain. The compelling fact that 82% of Twitter users primarily consume video content on the platform is a clear indication of the power and reach of short form videos. Meanwhile, the astounding 90% of video views occurring on mobile devices emphasizes the prevailing trend towards mobile device utilization in video engagement. Together, these statistics eloquently spell out the profound paradigm shift toward shorter video viewing on handheld devices, underlining it as the ostensible future of content consumption.

85% of all internet users in the United States watched online video content monthly on any of their devices.

Exploring the significance of the statistic – 85% of all internet users in the United States viewed online video content monthly on their devices – underlines its pertinence to a blog post about Short Form Video Statistics. This staggering figure implies that short form videos, due to their succinct, quickly digestible nature, have become an integral part of digital content consumption. They not only engage a substantial portion of internet users but also offer marketers and content creators an expansive audience, generating an increased potential for return on investment and further underpinning the profound influence of short form video content in modern digital landscapes.

Conclusion

Our in-depth look at short form video statistics reveals a dynamic and rapidly expanding landscape. User engagement and preference for concise video content is progressively increasing, signalling a potential shift in the future of digital content consumption. Businesses and marketers should leverage this trend, integrating short form video in their strategies to enhance reach, engagement, and ultimately, customer conversion. Furthermore, constant monitoring and analysis of these statistics is crucial to keep up with the ever-evolving consumer behavior in the multimedia space.

References

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FAQs

What is a short form video?

Short form video refers to any video content that is under 10 minutes long. They are typically designed to draw viewer attention quickly, providing engaging and succinct content.

What platforms are best for short form video content?

Social media platforms like TikTok, Instagram (via its Reels feature), and YouTube Shorts are popular platforms for short form video content due to their large user base and emphasis on quick, engaging content.

How does audience engagement differ between short form and long form video content?

Short form videos usually have higher engagement rates as viewers are more likely to watch the entire video due to its brevity. This provides the opportunity for a strong call-to-action at the end of the video. However, long form video can generate deeper engagement amongst viewers who are more invested in the content.

Why is short form video important in digital marketing?

Short form video is a powerful tool in digital marketing; its brevity helps in quickly establishing a connection with viewers. Moreover, it's easily shareable, which increases its reach exponentially. These factors make it more likely to go viral than longer content.

What are some common characteristics of successful short form videos?

Characteristics of successful short form videos include a clear purpose or message, high-quality visual and audio, immediate hook to grab viewer attention, concise storytelling, and a strong call-to-action. Videos that manage to entertain or provide value in a short time span are typically more successful.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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