GITNUX MARKETDATA REPORT 2024

Medium Statistics: Market Report & Data

Highlights: The Most Important Medium Statistics

  • As of 2019, Medium had approximately 60 million monthly visitors.
  • Medium hosts over 7.5 million posts per year.
  • Medium's Estimated Unique Monthly Visitors is 85.4M.
  • The platform accumulated over 8,000 paying subscribers within weeks of launching their paid membership in 2017.
  • 94.6% Medium's audience is found in the United States on desktop.
  • Only about 8% of published writers or publications on Medium reported earning money.
  • Medium reports a bounce rate of 66.5% according to SimilarWeb.
  • Over 95% of Medium articles are published in English.
  • The most popular categories on Medium are Startups, Entrepreneurship and Technology.
  • Medium.com is ranked No. 84 globally in website traffic.
  • Visitors spend 3 minutes 10 seconds on Medium on average per visit.
  • Medium's paid member conversion is above 5% for several countries.
  • 50% of stories posted are tagged with #POLITICS.
  • Top 10% of creators on Medium earned an average of $2,215.59.
  • The most viewed writer on Medium earned $49,749.21 in December 2020.
  • Medium has a member read time of 6.2 minutes.
  • The Medium Partner Program paid over $28,000 to over 200 Argentina-based writers in December 2020.
  • The Medium app has over 5 million downloads on Google Play Store.
  • 7.8% of Medium's traffic from search, with the vast majority of that being non-branded organic.
  • Medium's most successful posts take an average of seven minutes to read.

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Are you interested in understanding the dynamics of the online publishing platform, Medium? Wading through the world of Medium can feel like navigating unchartered waters, and understanding the platform’s statistics is the secret compass to be successful there. This blog post is dedicated to unraveling the essence of Medium statistics, which will arm you with both a bird’s eye view and a granular breakdown of reader engagement, story reads, demographics, and other key metrics. So, whether you are a seasoned Medium writer or a curious newbie, delve into this treasure trove of insights and embark on your journey to ace the Medium game.

The Latest Medium Statistics Unveiled

As of 2019, Medium had approximately 60 million monthly visitors.

In the realm of blogs, platforms are constantly striving for relevance and reach; these two factors direct the ebb and flow of digital content. Therefore, the statistic showcasing that, as of 2019, Medium attracted approximately 60 million visitors monthly, offers a glimpse into its successful outreach. This measurement of Medium’s readership creates awareness of the platform’s enormous stake in the blogging world, and emphasizes the tremendous opportunity it presents for writers seeking an expansive audience. This fact alone establishes Medium as a vital communication channel worth exploring for professional and amateur writers alike.

Medium hosts over 7.5 million posts per year.

Harnessing the power of over 7.5 million posts imbued annually into Medium offers potent insight into the zeitgeist of content creation and consumption in our present digital age. Functioning as a beacon to both consumers seeking diverse content, and creators hoping to make their voice heard, this figure underscores Medium’s formidable presence in the world of digital communication. Probing deeper into this number could unveil a myriad of discoveries on patterns, trends, and behaviors within the dynamic realm of blogging, thereby enriching our understanding of this increasingly significant platform.

Medium’s Estimated Unique Monthly Visitors is 85.4M.

The robust figure of Medium’s estimated 85.4 million unique monthly visitors underscores the platform’s vitality and immense reach, painting an image of a thriving digital ecosystem. As we delve into Medium Statistics, it’s essential to understand this number not just as a measure of user engagement, but as a testament to Medium’s capacity to facilitate diverse conversations, house a plethora of ideas, and cater to an extensive array of information seekers. This massive user presence further validates Medium’s influence and value proposition in today’s digital content landscape.

The platform accumulated over 8,000 paying subscribers within weeks of launching their paid membership in 2017.

The rapid amassment of over 8,000 paying subscribers within weeks of launching their paid membership in 2017 draws a vivid portrayal of Medium’s powerful gravity in attracting users who are not just willing to browse, but also ready to pay for quality content. Masoning an essential cornerstone in the edifice of Medium Statistics, this number demonstrates the engaging nature and demand for the platform’s unique and insightful content. Consequently, this escalated subscription pace signifies Medium’s potential as an income generator for writers and underscores its indispensable role in the digital content arena.

94.6% Medium’s audience is found in the United States on desktop.

Delineating the audience geography of any platform, like Medium here, is paramount in tailoring content that resonates with the majority of your audience, suggesting that a US-centric approach may be most effective for this platform. The statistic that 94.6% of Medium’s audience, who access it via desktop, hails from the United States underscores the importance of considering American cultural nuances, themes, and opinions when curating articles. This is integral in increasing user engagement, ensuring that the content resonates and is relevant. Equally, from a marketing perspective, this statistic can guide advertisers and marketers on Medium to formulate strategies that effectively target this significant demographic, potentially maximizing success from their efforts.

Only about 8% of published writers or publications on Medium reported earning money.

Shedding light on the financial facet of Medium platform, the reported statistic that a meager 8% of published writers or publications on Medium earn money is a sobering reality check. It underscores a critical disparity between the vast number of content creators and the select few who achieve tangible monetary success. This ratio not only serves as a caution for aspiring writers considering Medium as a potential source of income, but also pushes existing writers to upgrade their strategies and content quality to fall within the successful bracket. Objectively, it ignites a discourse on the potential need for improved payment structures within the platform. Consequently, this figure shapes the narratives and insights in a blog post about Medium Statistics, thereby enhancing its comprehensiveness.

Medium reports a bounce rate of 66.5% according to SimilarWeb.

Shedding light on the compelling landscape of Medium Statistics, a striking figure emerges – a bounce rate of 66.5% as reported by SimilarWeb. In essence, this knowledge offers valuable insights about the reader’s behavior on the platform. It implies that more than two-thirds of visitors navigate away after viewing just one page, which is crucial information for writers, marketers, and strategists. Understanding this statistic equips them to create more engaging content or refine their strategies to capture and retain reader’s attention, effectively reducing the bounce rate.

Over 95% of Medium articles are published in English.

With an astounding percentage exceeding 95%, Medium illustrates its global dominance in the realm of digital publishing primarily through the English language. This dominant position places Medium as an influential hub for English-language content, shedding light on the platform’s key role in disseminating information, ideas, thoughts, and discourse across the globe. For any writer striving to reach a broad readership, this statistic epitomizes the potent potential that Medium offers, while for advertisers and enterprises, it signifies opportunities for harnessing a captivated, receptive, and expansive audience.

The most popular categories on Medium are Startups, Entrepreneurship and Technology.

Delving into the realm of Medium Statistics, the heightened popularity of Startups, Entrepreneurship, and Technology domains holds a mirror to users’ evolving interests and reading patterns. It offers an invaluable insight for writers and content creators eyeing audience engagement, signposting them towards topics that are likely to reverberate with a larger reader segment. Moreover, businesses, especially those aligned to these top-tier categories, can harness this data for strategic content marketing on Medium. The understanding thus gleaned paints a salient picture of the platform’s dominant discourses, shaping data-driven decisions and future trends in the sphere of digital content creation.

Medium.com is ranked No. 84 globally in website traffic.

An impressive testament to the remarkable rise of Medium.com, as a platform for diverse voices and perspectives, is its global ranking as 84th in website traffic. This statistic uncovers the vast reach and influence of Medium, drawing attention to the platform’s extensive audience base. Significantly, prospective writers or marketers, when decoding Medium statistics, would discern the promising level of exposure to their pieces. Therefore, amidst a wide spectrum of blogging platforms, Medium’s lofty ranking in website traffic presents a compelling reason to leverage its platform for voicing one’s views, fueling ideas, or reaching potential customers.

Visitors spend 3 minutes 10 seconds on Medium on average per visit.

Painting a vivid portrait of user engagement, the statistic asserting that visitors allocate an average of 3 minutes and 10 seconds per visit to Medium aids in defining the panorama of user interaction on the platform. Within the landscape of Medium statistics, it holds pivotal insights into user behavior, engagement levels, and content absorption. Essentially, it is an indicator of the time frame writers have to make their point clear and engage readers, acting as a guiding star for formulating effective content strategies. In essence, this quantified measure of time serves as a beacon for understanding user attention spans and optimizing reader retention rates, acting as a significant cornerstone in the grand edifice of Medium Statistics.

Medium’s paid member conversion is above 5% for several countries.

Illuminating the international appeal and effectiveness of Medium’s membership model, a striking 5% conversion rate of paid members in various countries asserts its global influence and demonstrates value in its premium content. This indicates an optimistic narrative whereby Medium is not only capturing the attention of readers globally but also successfully persuading a significant percentage to invest in their platform. Accordingly, this figure is a testament to Medium’s potential in expanding its paid reader base as well as its potency for content creators seeking a worldwide audience.

50% of stories posted are tagged with #POLITICS.

In the realm of Medium Statistics, the fact that half the posted stories bear the #POLITICS tag represents the platform’s substantive leaning towards political discourse. This prevalence hints at the proclivity of Medium users to delve into, discuss, and disseminate political content, offering useful insights for aspiring writers regarding trending topics. Additionally, this surge of political involvement might be indicative of common interests within the community, potential audience reach, and could influence strategizing content creation and curation to increase engagement, visibility and popularity of posts. Such a dynamic emphasizes the value of understanding and utilizing data trends in the rapidly evolving blogging environment.

Top 10% of creators on Medium earned an average of $2,215.59.

Drawing attention to the fiscal benefits encountered by Medium’s high-achieving authors, the statistic that demonstrates the top 10% raking in an average of $2,215.59 is illuminating. Within a blog post examining Medium Statistics, this figure underscores the platform’s potential for being a lucrative outlet for skilled and dedicated writers. Aside from providing key insight into the platform’s profitability, it also establishes an informative benchmark, offering ambitious contributors a financial goal to aspire towards. This vibrant portrayal of Medium’s earning opportunities could motivate budding writers while demostrating the platform’s merit as a profitable venture to skeptical observers.

The most viewed writer on Medium earned $49,749.21 in December 2020.

Highlighting the income of the most viewed writer on Medium in December 2020 at $49,749.21 offers a potent illustration of earning potential for the platform’s contributors. In a blog post about Medium’s statistics, this fact serves as compelling evidence attesting to the platform’s viability as a rewarding avenue for writers. The financial figure doesn’t merely quantify success, but encapsulates a myriad of underlying factors such as reader engagement, content popularity, and effective monetization strategies. Therefore, it stands as a beacon for aspiring bloggers and seasoned scribes alike, inviting them to explore Medium as a promising landscape for their creative expressions and entrepreneurial ventures alike.

Medium has a member read time of 6.2 minutes.

Diving into the depths of Medium Statistics, it’s intriguing to find that Medium users are engaged for an average member read time of 6.2 minutes. This nugget of information signals the potential for authors to create captivating content that is neither too brief nor exceedingly long-winded. Craftily weaving narratives that nestle into this time frame could enhance readers’ experience, retention and engagement. It’s a unique balancing act, which if mastered, promises advantage in capturing and holding a reader’s attention, effectively broadening the reach and impact of the written material on Medium.

The Medium Partner Program paid over $28,000 to over 200 Argentina-based writers in December 2020.

Laying a spotlight on the potential Medium holds as a rewarding platform for writers, the figure of $28,000 paid out to Argentinian writers alone in December 2020 unfurls a promising narrative. This statistic underlines the tangible financial opportunities Medium presents for writers worldwide, acting as a motivating force for aspiring scribblers. In the expanse of the digital world, where the quest for a lucrative writing platform might seem like finding a needle in a haystack, such numbers from Medium raise it as a noticeable beacon for writers, capturing a compelling angle in any blog post about Medium statistics.

The Medium app has over 5 million downloads on Google Play Store.

The vibrancy in Medium’s digital footprint becomes impressively clear with the invigorating statistic of over 5 million downloads on Google Play Store. It offers a striking testament to its widespread acceptance and popularity among avid readers and writers. Moreover, it underscores the fact that the Medium app has successfully managed to capture the attention of a diverse reading population across Android platforms. This download count serves as both an impressive milestone and a clear indication of Medium’s growth trajectory, reinforcing its position as an influential and beloved platform in the realm of online blogging and content sharing.

7.8% of Medium’s traffic from search, with the vast majority of that being non-branded organic.

Unraveling Medium’s audience source, the nugget of information that pinpoints 7.8% of Medium’s traffic emerging from searches, predominantly non-branded organic, forms a crucial pillar of understanding in a blog post about Medium Statistics. It essentially highlights Medium’s significant reach and influence in the digital space. This figure not merely offers an insight into the platform’s user behavior, but also underscores Medium’s potency in pulling an audience from non-branded organic searches – a remarkable phenomenon that emphasizes its authority, credibility, and the potential to act as a crucial tool for content creators, marketers or businesses aiming to extend their footprint and reach wider audiences.

Medium’s most successful posts take an average of seven minutes to read.

Diving into the heart of Medium’s blogging success, a key figure surfaces – the average seven-minute reading time of its most successful posts. More than a mere number, this reveals a sweet spot for reader engagement, suggesting an optimal post length that holds attention without overwhelming. Consequently, it paints a distinctive roadmap for bloggers and writers; you must craft your narrative in a manner that encapsulates your message within this seven-minute window. Strategically streamline your words, not too brief as to feel rushed, yet not too lengthy to potentially lose reader interest. In the bustling arena of Medium statistics, this shines a guiding light on one of the core elements of a successful blog post.

Conclusion

Understanding Medium statistics can significantly enhance content creation, delivery, and audience engagement on the platform. By deciphering data on reading time, views, followers, applause, and comments, content creators can tailor their work to meet audience preferences and gain visibility. Considering the impact of Medium’s algorithm in content distribution, the importance of these statistical insights cannot be overstated. With strategic use of Medium statistics, contributors can successfully leverage the platform to reach their desired audience, gaining traction and potentially exploring monetization opportunities.

References

0. – https://www.www.theinformation.com

1. – https://www.www.alexa.com

2. – https://www.www.businessofapps.com

3. – https://www.blog.medium.com

4. – https://www.play.google.com

5. – https://www.www.similarweb.com

6. – https://www.medium.com

FAQs

What is Medium?

Medium is an online publishing platform developed by Evan Williams, co-founder of Twitter. It is a platform where both amateur and professional writers can share their ideas and stories.

How does Medium work?

Medium works by allowing users to create their own profiles and post content under their own names or pseudonyms. The content can range from personal stories, opinions, and essays, to professional journalism and academic papers.

Who can publish on Medium?

Anyone can publish on Medium. From independent bloggers and writers, highly respected experts in various fields, to news magazines and other publications, they all can share their content to reach a wider audience.

How are articles curated on Medium?

Articles on Medium are curated based on the quality of content and its relevance to the target audience. The platform uses a combination of algorithms and human curation to ensure that readers see the most relevant and high-quality content.

How is content monetized on Medium?

Medium introduced a Partner Program in which writers can be paid. Participants can earn money based on how much engagement their articles receive, including views, reads, and claps, which are similar to likes in other platforms. Payments are drawn from a pool that Medium members contribute to with their subscriptions.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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