Must-Know In App Purchase Statistics [Latest Report]

Statistic 1

"In 2020, worldwide in-app purchase revenue amounted to $76.5 billion."

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Statistic 2

"In-app purchase revenue is predicted to reach $96.3 billion in 2023."

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Statistic 3

"In 2020, gaming apps generated 95% of their revenue through in-app purchases."

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Statistic 4

"The average revenue per paying user for in-app purchases was $29.31 in 2019."

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Statistic 5

"Android users outspend iOS users on in-app purchases, with Android accounting for 54% of total in-app purchase revenue in 2020."

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Statistic 6

"Mobile app in-app purchase conversion rate stands at 13.8%."

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Statistic 7

"On average, only 5.6% of users who install a free app make at least one in-app purchase."

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Statistic 8

"Single-use in-app purchases represent 68% of all items purchased within apps."

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Statistic 9

"Up to 5% of users who make one in-app purchase will make a second purchase within two weeks."

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Statistic 10

"Subscription-based apps showed a 32% increase in revenue in 2020, driven by in-app purchases."

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Statistic 11

"Within gaming apps, the strategy genre has the highest average revenue per paying user (ARPPU) of $44.42."

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Statistic 12

"In 2021, the monthly in-app purchase spend per user in the United States was $11.36."

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Statistic 13

"In 2020, in-app ad spend grew by 7%, while in-app purchase spend grew by 33%."

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