Summary
- • The average mobile app retention rate after 30 days is 31%.
- • Only 32% of users return to an app eleven times or more.
- • Mobile apps typically have a 25% retention rate after three months.
- • 77% of users never use an app again 72 hours after installing it.
- • The average mobile app loses 77% of its daily active users within the first three days post-installation.
- • Retention rates are 90% higher for users who have opted into push notifications.
- • The average 90-day app retention rate is 21%.
- • 25% of users abandon an app after using it just once.
- • 27% of users will abandon an app after just one use if it's not intuitive or useful.
- • Sports apps have the highest day-30 retention rate at 21.91%.
- • Improvement in mobile app onboarding flow can increase retention by up to 50%.
- • Organic users have a 47% higher retention rate compared to paid users after 90 days.
- • Offering personalized experiences can increase app retention rates by 3x.
- • Apps that send push notifications boost retention rates by 20% on average.
- • Mobile apps in the shopping category have an average retention rate of 14.9% after 90 days.
Before you flippantly swipe left on your mobile apps, consider this: on average, a whopping 77% of users bid adieu to an app within 72 hours of installation. But fear not, dear readers, for within this fleeting digital landscape lie intriguing statistics and strategic insights that delve into the whims of app retention rates. From the tantalizing tidbit that sports apps boast the best day-30 retention rate to the crucial revelation that personalized experiences can triple app retention, this blog post is your passport into the rollercoaster world of mobile app retention. Buckle up, because were about to navigate through the highs, lows, and unexpected twists of app longevity.
Category-Specific Retention Rates
- Sports apps have the highest day-30 retention rate at 21.91%.
- Mobile apps in the shopping category have an average retention rate of 14.9% after 90 days.
- Apps with a rating of 1 star see a 94% uninstall rate after 30 days.
- The gaming category has a 32% retention rate after 90 days.
- The entertainment category has a 20.9% retention rate after 90 days.
- Lifestyle apps have a 14.9% retention rate after 90 days.
- The travel and navigation category has an 8.5% retention rate after 90 days.
Interpretation
In the realm of mobile apps, retention rates tell a revealing tale of user engagement. While sports apps score a gold medal with a commendable day-30 retention rate of 21.91%, the shopping category seems to have buyers' remorse with a lackluster 14.9% average retention rate after 90 days. Beware the wrath of the app store gods as a 1-star rating spells doom with a staggering 94% uninstall rate after just 30 days. Gamers seem to have better stamina, clocking in at a 32% retention rate after 90 days, while the entertainment category keeps audiences hooked at 20.9%. Lifestyle apps might need a makeover as they struggle at 14.9% retention, and the travel and navigation sector navigates rough waters with a mere 8.5% retention rate after 90 days. In this digital survival of the fittest, it's clear that user experience reigns supreme.
Effect of App Features on Retention
- Apps with an onboarding process see a 50% higher retention rate.
- Apps with an in-app messaging feature have a 3x higher retention rate.
- Apps with a rating of 5 stars have a 73% higher retention rate after 30 days.
Interpretation
It appears that in the competitive world of mobile apps, first impressions truly do make a lasting impact - much like a memorable opening line in a bestselling novel. Apps with a well-crafted onboarding process are like a captivating prologue, enticing users to stay for the entire story. Similarly, in-app messaging features serve as the engaging plot twists that keep users coming back for more, creating a virtual page-turner experience. Lastly, much like a glowing review that lures readers to pick up a book, a 5-star rating acts as the shiny dust jacket that beckons users to continually revisit their favorite app, ensuring a happily ever after - or at least a 73% higher retention rate after 30 days.
Impact of User Experience on Retention
- 27% of users will abandon an app after just one use if it's not intuitive or useful.
- Improvement in mobile app onboarding flow can increase retention by up to 50%.
- Offering personalized experiences can increase app retention rates by 3x.
- Users who experience a crash in the first week have a 3x higher chance of uninstalling the app.
- 25% of users will drop an app after just one use if they experience a crash or error.
- Apps with a cluttered layout have a 51% higher uninstall rate.
- 23% of users who experience long loading times uninstall the app within a week.
- Mobile apps that crash regularly have a 150% higher uninstall rate.
- 60% more users return to an app within seven days if it has a personalized touch.
Interpretation
In the fast-paced world of mobile apps, user retention is the holy grail, and these statistics paint a clear picture of what makes users stay or say goodbye faster than a bad Tinder date. It turns out that users are as fickle as they come, with one wrong move leading them to swipe left on an app faster than you can say "loading screen." From intuitive designs to personalized experiences, it's all about keeping users engaged and catered to like a VIP guest at a fancy party. So, app developers, take note: if you want to avoid being left in the digital dust, make sure your app is smooth, sexy, and as unique as a snowflake in a blizzard.
Mobile App Retention Rates
- The average mobile app retention rate after 30 days is 31%.
- Only 32% of users return to an app eleven times or more.
- Mobile apps typically have a 25% retention rate after three months.
- 77% of users never use an app again 72 hours after installing it.
- The average mobile app loses 77% of its daily active users within the first three days post-installation.
- The average 90-day app retention rate is 21%.
- 25% of users abandon an app after using it just once.
- Organic users have a 47% higher retention rate compared to paid users after 90 days.
- Mobile game apps have the highest one-day retention rate at 23.7%.
- Travel apps have an average retention rate of 9.5% after 90 days.
- Finance apps have the highest 90-day app retention rate at 36.65%.
- Only 42% of users remain active a month after installing an app.
- Social networking apps experience a 17% retention rate after 90 days.
- The average retention rate for e-commerce apps is 14.9% after 90 days.
- The average 180-day app retention rate is 4.7%.
- The average mobile game retains around 10-12% of users after 30 days.
- Educational apps retain an average of 22% of users after 90 days.
Interpretation
In the fast-paced world of mobile apps, retention rates paint a vivid picture of user engagement and loyalty. With only a 31% average retention rate after 30 days, app developers face an uphill battle to keep users coming back for more. The alarming statistic that 77% of users bid farewell to an app within 72 hours of installation underscores the fierce competition for attention in the crowded app marketplace. Yet, amidst the sea of churn, there are glimmers of hope - with finance apps boasting a substantial 90-day retention rate of 36.65% and mobile game apps reigning supreme with a one-day retention rate of 23.7%. These numbers not only reveal the harsh reality of app abandonment but also serve as a roadmap for developers to craft engaging experiences that defy the odds and captivate users for the long haul.
User Engagement and Return Rates
- Retention rates are 90% higher for users who have opted into push notifications.
- Apps that send push notifications boost retention rates by 20% on average.
- 20% of users abandon an app after the first use due to a lack of engaging content.
- Users who receive a welcome message have a 27% higher retention rate.
Interpretation
In a world where attention spans are shorter than a cat video, mobile app developers must navigate the treacherous waters of user retention with the finesse of a skilled sailor. It turns out, opting into push notifications is the app equivalent of having a magnetic personality at a party – you're more likely to stick around and mingle. Sending push notifications can boost your chances even further, akin to adding a pinch of salt to elevate the flavor of a dish. However, beware the curse of lackluster content, for it can sink your app faster than you can say "delete." But fear not, for a well-crafted welcome message is the secret weapon in your arsenal, like a warm handshake that leaves a lasting impression. Remember, in the mobile app world, retention is the name of the game – play it right, and you might just secure a spot in the Hall of Fame of users' hearts.
