Mobile App Retention Rate Statistics [Fresh Research]

In this post, we explore a comprehensive set of statistics related to mobile app retention rates. From the rapid decline in daily active users within the first few days of installation to region-specific and industry-specific retention rates, these data points shed light on the challenges and opportunities in the mobile app landscape. Let’s dive into the numbers and uncover key insights into user behavior and app engagement.

Statistic 1

"The average mobile app loses 77% of its daily active users within the first 3 days after installation."

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Statistic 2

"The overall mobile app retention rate for Android apps is 3.2% higher than iOS apps."

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Statistic 3

"E-commerce apps have a 45% average retention rate after 30 days."

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Statistic 4

"The average mobile app retention rate reaches 32% after 60 days."

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Statistic 5

"The global mobile app retention rate was 37% for the years 2019 to 2020."

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Statistic 6

"Asia Pacific’s (APAC) app retention rate is significantly higher than the global average, at 46%."

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Statistic 7

"North America has an app retention rate of 34%."

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Statistic 8

"Travel apps have a daily retention rate of less than 10% after 30 days."

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Statistic 9

"Social networking apps have a 30-day app retention rate of 25%."

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Statistic 10

"The average retention rate for utilities and tools apps is around 50%."

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Statistic 11

"Messaging apps have a retention rate of 48% within the first week after installation."

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Statistic 12

"Only around 5% of mobile gaming apps retain users for 90 days or more."

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In conclusion, the statistics presented highlight the challenging landscape of mobile app retention rates, with a clear trend of rapid user drop-off within the initial days post-installation. Variations in retention rates are evident across different app categories, with e-commerce apps showing higher retention compared to travel apps for instance. The global average retention rate remains modest, with notable regional differences such as the higher rates seen in Asia Pacific. Understanding these retention dynamics is crucial for app developers to tailor strategies that enhance user engagement and ultimately drive long-term retention.

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