The Most Surprising App Store App Statistics in 2024

With sources from:,,, and many more

Statistic 1

"As of 2021, the top grossing app category on the App Store is Games."

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Statistic 2

"On average, iOS apps have a price 3.5 times higher than Android apps."

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Statistic 3

"In 2020, China was the largest market for App Store consumer spend with $31.9 billion."

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Statistic 4

"Average app review time on the App Store is 24-48 hours."

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Statistic 5

"The number of educational apps on the App Store is approximately 520,000."

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Statistic 6

"98% of App Store revenue comes from just 2% of publishers."

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Statistic 7

"In 2021, iOS app developers earned over $200 billion since the App Store launched in 2008."

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Statistic 8

"Subscription-based apps generate about 50% of App Store revenue."

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Statistic 9

"The most downloaded app in the App Store in 2021 was TikTok, with over 745 million downloads."

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Statistic 10

"The App Store generated approximately $64 billion in revenue in 2020."

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Statistic 11

"As of 2021, gaming apps make up 21.68% of available apps in the Apple App Store."

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Statistic 12

"The average user spends about $88 annually on paid apps and in-app purchases on the App Store."

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Statistic 13

"The App Store had a rejection rate of approximately 40% for new app submissions in 2020."

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Statistic 14

"72% of users discover apps through the App Store search function."

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Statistic 15

"As of 2019, around 70% of the revenue generated by the App Store went to developers outside the United States."

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Statistic 16

"As of 2023, there are over 4.48 million apps available in the App Store."

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Statistic 17

"The App Store Review Guidelines contain over 300 individual rules."

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Statistic 18

"There are 175 different countries where users can access the App Store."

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Statistic 19

"In 2020, the average iOS app size was around 43MB."

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Statistic 20

"Educational apps make up 8.67% of all App Store apps as of 2020."

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