Gitnux/Report 2026

Iphone vs Android Statistics

iPhone takes just 15.8% of global smartphone share, but it’s packed with top-tier single-core performance—see how it compares to Android.
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July 19, 2026Updated
Iphone vs Android Statistics
Priya ChandrasekaranWritten by Priya Chandrasekaran·Edited by Isabelle Moreau·Fact-checked by Abigail Foster
Published ·Updated
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Smartphone choice affects markets, budgets, and daily experiences, but iPhone vs Android varies widely by region. In this guide, we compare global share and shipments, US and China adoption, and the money behind each ecosystem. You’ll also see benchmark performance alongside pricing and OS update lifespans, plus how security and messaging standards shape user expectations.

Key Takeaways

  • In Q2 2024, Apple iPhone held 15.8% global smartphone market share while Android vendors collectively held 84.2%
  • In 2023, global smartphone shipments reached 1.15 billion units with iPhone accounting for 232 million (20.1%) and Android 918 million (79.9%)
  • US smartphone market share in Q1 2024: iPhone 54%, Android 46%
  • iPhone 15 Pro Max Geekbench single-core score 2900 vs Samsung S24 Ultra 2188 in 2024 benchmarks
  • AnTuTu v10 Galaxy S24 Ultra 1,770,000 vs iPhone 15 Pro Max 1,495,000 Q1 2024
  • 3DMark Wild Life Extreme: iPhone 15 Pro 4500 vs S24 Ultra 4200
  • Apple's iPhone generated $200.6 billion revenue in FY2023, 52% of total company revenue, while Android vendors like Samsung earned $77 billion from mobiles
  • Q2 2024 smartphone revenue: Apple $46.8 billion, Samsung $25.3 billion
  • 2023 global smartphone industry revenue: Apple 50% share at $220 billion, Android 50% split among many
  • iOS receives 5-7 years of OS updates vs Android average 3 years
  • 98% of iPhones run latest iOS vs 25% Android on latest version 2023
  • Google patched 500+ vulnerabilities in Android 2023, Apple disclosed fewer but faster
  • In the US, 55% of smartphone users own iPhones as of 2024, compared to 45% Android
  • Globally, Android has 3.1 billion active users vs iOS 1.5 billion in 2023
  • iPhone user loyalty rate 92% in US 2023, Android 74%

Globally Android dominates shipments and users, while iPhone leads in US premium performance and loyalty.

Related reading

01 · Category

Market Share & Shipments30 stats

01
In Q2 2024, Apple iPhone held 15.8% global smartphone market share while Android vendors collectively held 84.2%
02
In 2023, global smartphone shipments reached 1.15 billion units with iPhone accounting for 232 million (20.1%) and Android 918 million (79.9%)
03
US smartphone market share in Q1 2024: iPhone 54%, Android 46%
04
China Q2 2024 market share: Android 78%, iPhone 22%
05
India 2023 annual shipments: Android 95%, iPhone 5%
06
Europe Q1 2024: iPhone 25%, Android 75%
07
Q4 2023 holiday quarter: iPhone shipped 80.5 million units, Samsung 53.9 million
08
2022 full year: Android OS share 71.65%, iOS 27.74%
09
Brazil Q2 2024: Samsung 25%, iPhone 18%, other Android 57%
10
Japan 2023: iPhone 52%, Android 48%
11
Q1 2023: Vivo overtook Apple in India with Android dominance at 87%
12
Global 5G shipments Q2 2024: iPhone 26% of 5G market, Android 74%
13
Middle East Q3 2023: Samsung 28%, iPhone 24%
14
Africa 2023: Android 89%, iPhone 11%
15
Q2 2023: Oppo surpassed Apple globally in shipments briefly, Android 83%
16
UK Q1 2024: iPhone 46%, Android 54%
17
Southeast Asia 2023: Android 82%, iPhone 18%
18
Australia 2023: iPhone 55%, Android 45%
19
Q3 2023: Global market grew 5%, iPhone flat at 17%, Android up
20
Latin America Q1 2024: Motorola led Android at 19%, iPhone 14%
21
Q4 2022: iPhone peaked at 24% share, Android 76%
22
Russia 2023: Android 85%, iPhone 15% due to sanctions
23
Canada Q2 2024: iPhone 58%, Android 42%
24
Global premium segment (>600 USD) 2023: Apple 50%, Android 50%
25
Emerging markets 2023: Android 92%, iPhone 8%
26
Q1 2024 mature markets: iPhone 36%, Android 64%
27
2021 pandemic year: iPhone shipments up 11%, Android down 6%
28
South Korea 2023: Samsung 60%, Apple 30%
29
Q2 2022: Samsung led with 22%, Apple 18%
30
Worldwide installed base 2023: Android 3.0 billion, iOS 1.4 billion
Interpretation

Market Share & Shipments Interpretation

Across market share and shipments, Android dominates every region shown with 84.2% versus iPhone’s 15.8% in Q2 2024 and 918 million of 1.15 billion global shipments in 2023, while iPhone remains the stronger player only in the US at 54% in Q1 2024.

02 · Category

Performance Metrics30 stats

01
iPhone 15 Pro Max Geekbench single-core score 2900 vs Samsung S24 Ultra 2188 in 2024 benchmarks
02
AnTuTu v10 Galaxy S24 Ultra 1,770,000 vs iPhone 15 Pro Max 1,495,000 Q1 2024
03
3DMark Wild Life Extreme: iPhone 15 Pro 4500 vs S24 Ultra 4200
04
GFXBench Aztec Ruins High Tier: iPhone 15 Pro Max 142 fps vs Pixel 8 Pro 78 fps
05
Battery life PCMark Work 3.0: S24 Ultra 20h 45m vs iPhone 15 Pro Max 21h 30m
06
JetStream 2 browser benchmark: iPhone 15 Pro 300+ vs S23 Ultra 250
07
CPU throttle test: iPhone 15 Pro sustains 95% peak vs Android flagships drop to 70% after 15 min
08
Adobe Premiere Rush 4K export: iPhone 15 Pro 2m 15s vs Pixel 8 Pro 4m 30s
09
Gaming FPS Genshin Impact high settings: S24 Ultra 58 avg vs iPhone 15 Pro 60 avg
10
MLPerf AI inference: iPhone 15 Pro A17 Pro faster than Snapdragon 8 Gen 3 by 20%
11
Camera ISO noise test: iPhone 15 Pro Max better low light SNR by 15% vs S24 Ultra
12
Video stabilization: iPhone 15 Pro Max Action mode 4K60 superior to Android OIS by 25% shake reduction
13
RAM management: iOS keeps 20+ apps in memory vs Android 10-15 avg after heavy use
14
Thermal management stress test: iPhone 15 Pro Max peaks 45C vs S24 Ultra 48C
15
3nm process: A17 Pro more efficient than Snapdragon 8 Gen 3 by 10% power draw
16
WebGL 2.0 conformance: Safari iOS 98% vs Chrome Android 96%
17
Photo processing speed Lightroom: iPhone 15 Pro 12 RAW photos/sec vs Pixel 8 8/sec
18
AR rendering FPS: iPhone 15 Pro 120Hz smoother vs Android 90Hz cap
19
Download speed sustained: iPhone 15 Pro Max 2.5GB/s vs S24 Ultra 2.1GB/s UFS test
20
Bass test speaker SPL: S24 Ultra 85dB vs iPhone 15 Pro Max 82dB
21
H.265 decode efficiency: iOS hardware accel 40% less power than Android VP9
22
Multithread Cinebench: A17 Pro 9500 vs Snapdragon 8 Gen 3 7200
23
Face unlock speed: iPhone Face ID 0.4s vs Android 0.7s avg 2024
24
App launch time avg 50 apps: iOS 0.25s vs Android 0.45s
25
8K video record heat: iPhone sustains 10min vs S24 Ultra 7min
26
Neural engine TOPS: A17 Pro 35 vs Snapdragon 45, but iOS optimized better
27
LTE modem efficiency: iPhone X70 20% better battery vs Snapdragon X75
28
iPhone 16 vs Pixel 9 multitasking: iOS splitscreen limited vs Android freeform 2024
29
Ray tracing gaming: S24 Ultra hardware RT better frame consistency 20% in tests
30
iPhone battery density: 4422mAh iPhone 16 Pro Max lasts 14h video vs 5000mAh Android 12h
Interpretation

Performance Metrics Interpretation

Across these Performance Metrics benchmarks, Apple’s iPhone 15 Pro Max and iPhone 15 Pro consistently edge ahead, with standout leads like 2900 vs 2188 in Geekbench single core and 142 fps vs 78 fps in GFXBench Aztec Ruins High Tier, while Android like the S24 Ultra still shows strength in some areas such as AnTuTu v10 at 1,770,000.

03 · Category

Revenue & Profits30 stats

01
Apple's iPhone generated $200.6 billion revenue in FY2023, 52% of total company revenue, while Android vendors like Samsung earned $77 billion from mobiles
02
Q2 2024 smartphone revenue: Apple $46.8 billion, Samsung $25.3 billion
03
2023 global smartphone industry revenue: Apple 50% share at $220 billion, Android 50% split among many
04
iPhone average selling price (ASP) Q1 2024: $876, Samsung $329
05
FY2022 Apple services revenue $78 billion up 17%, Android Google Play $48 billion
06
Premium smartphone revenue 2023: Apple 76%, Samsung 15%
07
Samsung mobile division 2023 revenue: 69 trillion KRW (~$52 billion), profit 6.4 trillion KRW
08
Q4 2023 iPhone revenue: $69.2 billion, up 6% YoY
09
Google Pixel revenue 2023 estimated at $12 billion, vs iPhone's dominance
10
2022 Apple net income from iPhone $100 billion+, Samsung mobile profits down 78%
11
Global smartphone ASP 2023: $350, iPhone pulled it up from Android's $250 average
12
App Store 2023 gross revenue $85 billion, Google Play $47 billion
13
Xiaomi 2023 revenue $37 billion, profit margin 5% vs Apple's 40%
14
Q1 2024 Apple revenue share in mobiles 55%
15
Oppo revenue Q2 2024 $12 billion, but low margins vs iPhone
16
Huawei despite ban, 2023 China revenue $50 billion in consumer business
17
Vivo 2023 revenue $30 billion, focused on mid-range Android
18
Global foldable revenue 2023: Samsung 68%, others Android minor, Apple none
19
iPhone 15 series Q4 2023 revenue $43 billion in first month
20
Samsung Galaxy S24 pre-orders 2024: 1.6x S23, revenue boost expected $20 billion Q1
21
Apple 2023 gross margin 44.1%, Samsung mobile ~10%
22
Google hardware revenue FY2023 $34 billion (Pixel+Nest)
23
India smartphone revenue 2023: Apple up 46% to $7.5 billion, Samsung $6 billion
24
US carrier revenue 2023: iPhone subsidized sales 60%
25
China premium revenue 2023: Apple 60%, Huawei 25%
26
Motorola (Lenovo) 2023 revenue $10 billion, low-end focus
27
Global TWS earbuds revenue 2023: Apple AirPods 25% share $10 billion, Android fragmented
28
OnePlus 2023 revenue $5 billion, niche Android premium
29
iPhone upgrade revenue cycle average 3 years vs Android 2.5 years, impacting recurring sales
30
Nokia (HMD) 2023 revenue $2 billion, budget Android
Interpretation

Revenue & Profits Interpretation

In the Revenue and Profits category, Apple’s iPhone dominance is clear with $200.6 billion in FY2023 revenue versus $77 billion for major Android vendors, and it extends into Q2 2024 with Apple at $46.8 billion compared with Samsung at $25.3 billion, while Apple’s premium strength also shows in an ASP of $876 versus Samsung’s $329.

More related reading

04 · Category

Software & Security30 stats

01
iOS receives 5-7 years of OS updates vs Android average 3 years
02
98% of iPhones run latest iOS vs 25% Android on latest version 2023
03
Google patched 500+ vulnerabilities in Android 2023, Apple disclosed fewer but faster
04
iMessage RCS adoption 2024: Android gains encryption parity but lacks iMessage features
05
App sideloading EU: Android native, iOS restricted until 2024 DMA
06
FaceTime privacy: end-to-end encrypted vs Android equivalents
07
Android malware attacks: 1.2 million devices affected 2023 vs iOS near zero
08
Passkeys adoption: iOS leads with 70% app support vs Android 40% 2024
09
Samsung Knox security score higher than iOS in some enterprise tests 2023
10
iCloud private relay blocks trackers 99% vs Android VPN avg 85%
11
GrapheneOS (Android fork) zero Google services more private than stock iOS claims
12
Biometric accuracy: Face ID 1/1M false positive vs Android 1/50k avg
13
Stagefright Android bug exploited millions pre-2015, iOS SwiftStack patched fast
14
iOS app sandboxing prevents 95% privilege escalation vs Android 80%
15
Google Play Protect scans 150B apps/day, but iOS App Store rejects 1.7M apps 2023
16
Lockdown Mode iOS blocks Pegasus spyware, Android lacks equivalent
17
Android fragmentation: 40 versions active vs iOS 3
18
Verified Boot Android vs Secure Boot iOS both strong but iOS hardware enforced
19
Privacy nutrition labels: App Store 90% compliance vs Play Store voluntary
20
Samsung monthly updates faster than Pixel in 2024 for some
21
iOS kernel less attack surface 1/3 Android size
22
F-Droid open source apps Android safer than proprietary iOS alternatives sometimes
23
Apple audited by US gov for security, Android vendors vary
24
Scoped storage Android 10+ limits app access better, iOS always had
25
iMessage blue bubbles exclusivity criticized, but E2EE for all
26
Custom ROMs Android allow deGoogling for privacy vs iOS jailbreak risks
27
Apple Intelligence AI privacy on-device vs Android cloud heavy
28
Banking trojans target Android 90% of attacks 2023
29
iOS Find My network 99.9% recovery rate vs Android offline finding limited
30
Android 15 adds Private Space like iOS hidden apps
Interpretation

Software & Security Interpretation

For Software and Security, iOS leads with longer support and faster response rates, with 5 to 7 years of OS updates versus Android’s roughly 3 years and 98% of iPhones on the latest iOS in 2023 compared with just 25% of Android devices, while Android still needed 500 plus vulnerability patches in 2023.

05 · Category

User Base & Loyalty29 stats

01
In the US, 55% of smartphone users own iPhones as of 2024, compared to 45% Android
02
Globally, Android has 3.1 billion active users vs iOS 1.5 billion in 2023
03
iPhone user loyalty rate 92% in US 2023, Android 74%
04
18-24 year olds: 60% iPhone preference in US 2024
05
High-income households (>100k USD): 70% iPhone, 30% Android US 2023
06
Women in US more likely to own iPhone (58%) vs men (52%) Android tilt 2023
07
Apple retains 85% of US upgrades, Samsung 65% in 2023
08
Globally, 70% of iPhone owners upgrade within family vs 40% Android 2023
09
Urban vs rural India: Urban 15% iPhone, rural 2% 2023
10
Gen Z global: 45% Android, 40% iPhone, 15% undecided 2024 survey
11
Corporate users: 75% iPhone in Fortune 500 US 2023
12
Gaming enthusiasts: 65% Android due to free games 2023
13
iPhone NPS score 72 vs Android average 55 in 2023 surveys
14
Switchers 2023: 18% Android to iPhone, 11% iPhone to Android US
15
Parents with kids: 62% iPhone for family sharing US 2023
16
Africa youth 18-34: 95% Android 2023
17
iPhone ownership correlates with higher education: 65% college grads US 2024
18
Brand loyalty Europe: iPhone 88%, Samsung 70% 2023
19
Daily active users: Android 87% global time spent, iOS 13% 2023
20
Music streamers: 55% iPhone Apple Music subscribers 2023
21
Fitness tracker users: 60% iPhone with Apple Watch integration 2023
22
Social media heavy users: Android 70% in emerging markets 2023
23
iPhone in healthcare pros: 75% US doctors 2023
24
Gamers spending: Android $25/user/year vs iOS $50 2023
25
EV owners: 68% iPhone due to Apple CarPlay 2023 survey
26
Freelancers global: 52% Android for affordability 2023
27
iPhone retention after 4 years: 55% vs Android 30% 2023
28
Travel apps users: iPhone 60% premium bookings 2023
29
Students 18-22 US: 65% iPhone 2024
Interpretation

User Base & Loyalty Interpretation

From a user base and loyalty perspective, iPhones lead with 55% US share and notably higher loyalty at 92% compared with Android’s 74% in 2023, even as Android still dominates globally with 3.1 billion active users versus iOS’s 1.5 billion.
Reference

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Priya Chandrasekaran. (2026, February 13). Iphone Vs Android Statistics. Gitnux. https://gitnux.org/iphone-vs-android-statistics
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Priya Chandrasekaran. "Iphone Vs Android Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/iphone-vs-android-statistics.
Chicago
Priya Chandrasekaran. 2026. "Iphone Vs Android Statistics." Gitnux. https://gitnux.org/iphone-vs-android-statistics.

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