Key Takeaways
- In Q2 2024, Apple iPhone held 15.8% global smartphone market share while Android vendors collectively held 84.2%
- In 2023, global smartphone shipments reached 1.15 billion units with iPhone accounting for 232 million (20.1%) and Android 918 million (79.9%)
- US smartphone market share in Q1 2024: iPhone 54%, Android 46%
- Apple's iPhone generated $200.6 billion revenue in FY2023, 52% of total company revenue, while Android vendors like Samsung earned $77 billion from mobiles
- Q2 2024 smartphone revenue: Apple $46.8 billion, Samsung $25.3 billion
- 2023 global smartphone industry revenue: Apple 50% share at $220 billion, Android 50% split among many
- In the US, 55% of smartphone users own iPhones as of 2024, compared to 45% Android
- Globally, Android has 3.1 billion active users vs iOS 1.5 billion in 2023
- iPhone user loyalty rate 92% in US 2023, Android 74%
- iPhone 15 Pro Max Geekbench single-core score 2900 vs Samsung S24 Ultra 2188 in 2024 benchmarks
- AnTuTu v10 Galaxy S24 Ultra 1,770,000 vs iPhone 15 Pro Max 1,495,000 Q1 2024
- 3DMark Wild Life Extreme: iPhone 15 Pro 4500 vs S24 Ultra 4200
- iOS receives 5-7 years of OS updates vs Android average 3 years
- 98% of iPhones run latest iOS vs 25% Android on latest version 2023
- Google patched 500+ vulnerabilities in Android 2023, Apple disclosed fewer but faster
Apple dominates in the US and premium market revenue, but Android leads globally in market share and user base.
Performance Metrics
Performance Metrics Interpretation
Revenue & Profits
Revenue & Profits Interpretation
Software & Security
Software & Security Interpretation
User Base & Loyalty
User Base & Loyalty Interpretation
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