GITNUX MARKETDATA REPORT 2024

Marketing Automation Statistics [Fresh Research]

Statistic 1

"Businesses that use marketing automation experience an average increase of 451% in qualified leads."

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Statistic 2

"49% of companies are currently using marketing automation."

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Statistic 3

"63% of marketers plan to increase their marketing automation budget in 2022."

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Statistic 4

"61% of B2B marketers consider automation important in 2021."

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Statistic 5

"80% of marketers using automation software generate more leads."

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Statistic 6

"The marketing automation software industry is expected to reach $6.4 billion by 2024."

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Statistic 7

"91% of marketing automation users agree it is very important to the overall success of their online marketing activities."

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Statistic 8

"77% of CMOs at top-performing companies indicate that their most impactful driver of revenue growth is marketing automation."

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Statistic 9

"58% of B2B organizations are currently using marketing automation."

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Statistic 10

"67% of marketing leaders rely on marketing automation systems."

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Statistic 11

"75% of all companies already using marketing automation see ROI in just 12 months."

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Statistic 12

"44% of small businesses use marketing automation to improve their open rates in the first year."

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Statistic 13

"28% of B2B marketers view marketing automation technology as ‘very critical’ to marketing success."

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Statistic 14

"By 2023, the global marketing automation market size is anticipated to reach $25.1 billion."

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Statistic 15

"64% of marketing automation users say it helps them save time on repetitive tasks."

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Statistic 16

"30% of marketers view marketing automation tools as their most important systems for analyzing marketing performance."

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