GITNUX MARKETDATA REPORT 2024

Dooh Industry Statistics

Dooh industry statistics indicate a growing trend in digital out-of-home advertising expenditures and reach, with an increasing emphasis on data-driven targeting and interactive content.

Statistic 1

"The global expenditure on DOOH in shopping malls was $5.6 billion in 2020."

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Statistic 2

"North America accounted for more than 35% of the global DOOH market share in 2021."

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Statistic 3

"DOOH is estimated to account for 30% of the overall OOH advertising market by 2025."

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Statistic 4

"Environmental sustainability trends are pushing for more energy-efficient digital displays in the DOOH market."

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Statistic 5

"More than 50% of consumers reportedly notice digital signage more than static advertising."

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Statistic 6

"The transportation sector is one of the largest end-users of DOOH advertising, contributing to nearly 25% of the market revenue."

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Statistic 7

"The DOOH market is expected to grow at a compound annual growth rate (CAGR) of 10.1% from 2022 to 2030."

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Statistic 8

"DOOH advertisements often experience a 10% higher recall rate compared to traditional media."

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Statistic 9

"Retail locations contribute to around 20% of the global DOOH advertising revenue."

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Statistic 10

"DOOH allows over 80% of campaigns to incorporate real-time data for dynamic content delivery."

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Statistic 11

"Digital billboards represent the largest segment in the DOOH industry, accounting for over 50% of the market."

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Statistic 12

"The integration of advanced technologies such as AI and IoT is anticipated to drive the future growth of the DOOH industry."

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Statistic 13

"Programmatic DOOH advertising is expected to grow at a rate of 15% annually."

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Statistic 14

"The Asia-Pacific region is projected to witness the fastest growth in the DOOH market, with a CAGR of over 12% during 2022-2030."

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Statistic 15

"The global DOOH market was valued at approximately $18.8 billion in 2021."

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Statistic 16

"More than 70% of outdoor digital adverts are seen by commuters on a daily basis."

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Statistic 17

"Digital street furniture, including bus shelters and newsstands, represent approximately 15% of the DOOH market."

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Statistic 18

"Over 60% of marketers believe that DOOH has a higher engagement rate compared to traditional OOH advertising."

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Statistic 19

"Close to 50% of global DOOH advertisements are integrated with social media for enhanced interaction."

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Statistic 20

"Companies using DOOH report up to a 20% increase in footfall during promotional periods."

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