The Latest Dooh Industry Statistics Explained
The global digital out-of-home (DOOH) market is projected to reach $8.3 billion by 2023.
The statistic that the global digital out-of-home (DOOH) market is projected to reach $8.3 billion by 2023 reflects the anticipated growth and increasing prominence of digital advertising platforms in the out-of-home advertising industry. This projection suggests a significant shift towards digital signage and displays in public spaces, such as airports, shopping malls, and billboards, as advertisers seek more dynamic and targeted ways to reach consumers. The steady increase in investments in DOOH technology and infrastructure, along with the growing demand for personalized and interactive advertising experiences, are expected to propel the market size to $8.3 billion by 2023, highlighting the evolving landscape of advertising strategies in the digital age.
DOOH is the second fastest-growing medium after mobile.
The statistic stating that DOOH (digital out-of-home advertising) is the second fastest-growing medium after mobile suggests that the use and investment in digital out-of-home advertising is experiencing rapid expansion within the advertising industry. This implies that more advertisers are allocating budgets towards DOOH platforms, such as digital billboards and screens in public spaces, as it offers effective targeting and engagement opportunities for reaching a wide audience. The comparison to mobile indicates that DOOH is keeping pace with the growth seen in mobile advertising, which has been a dominant and high-growth segment within the industry. This statistic underscores the increasing relevance and adoption of digital out-of-home advertising as a key component of modern advertising strategies.
DOOH spending will account for 33% of total OOH spending in 2021.
The statistic “DOOH spending will account for 33% of total OOH spending in 2021” indicates that in 2021, spending on Digital Out-of-Home (DOOH) advertising is expected to make up approximately one-third (33%) of the total amount spent on Out-of-Home (OOH) advertising. This suggests a significant shift towards digital formats in the overall OOH advertising landscape, reflecting the increasing popularity and effectiveness of digital screens for reaching audiences in outdoor and public spaces. The data highlights the growing importance of incorporating digital strategies into OOH advertising campaigns to enhance reach, engagement, and targeting capabilities.
DOOH advertising revenue is expected to grow by 10.1% annually between 2018 and 2021.
The statistic indicates that the revenue generated from Digital Out-of-Home (DOOH) advertising is projected to increase by an average of 10.1% every year from 2018 to 2021. This growth rate suggests a positive trend in the DOOH advertising industry, with companies likely to invest more in this form of advertising over the specified period. The annual growth rate of 10.1% reflects the anticipated expansion of the DOOH market and the increasing effectiveness and popularity of this advertising medium. Overall, this statistic highlights the potential for sustained growth and profitability in the DOOH advertising sector in the coming years.
The United States accounted for the highest market share in the global DOOH market in 2020 with 43.8%.
The statistic indicates that the United States had the largest presence in the digital out-of-home (DOOH) advertising market worldwide in 2020, capturing 43.8% of the total market share. This implies that nearly half of the global DOOH advertising activities were concentrated in the United States during the specified year. The high market share can be attributed to various factors such as the country’s large economy, advanced technological infrastructure, high advertising spending, and widespread adoption of digital advertising platforms. This dominance in the global DOOH market suggests that the United States is a key player in shaping trends and innovations within the digital advertising industry and highlights the significant role it plays in driving growth and revenue in the global advertising market.
Western Europe comes second in terms of DOOH ad spending, accounting for nearly 31% of global DOOH ad spending in 2020.
The statistic indicates that Western Europe ranked as the second leading region globally in terms of digital out-of-home (DOOH) advertising spending in 2020, accounting for almost 31% of the total global DOOH ad spending. This highlights the significant investment and adoption of DOOH advertising in Western Europe, reflecting the region’s embrace of digital technologies and innovative advertising strategies. The high percentage of spending suggests that advertisers in Western Europe view DOOH as a valuable and effective platform for reaching their target audiences. Overall, the statistic underscores the importance and growth of DOOH advertising in the region, positioning Western Europe as a key player in the global DOOH advertising landscape.
The Asia-Pacific region will show the fastest growth in the DOOH market, with a projected CAGR of 12% from 2018 to 2026.
This statistic communicates that the Asia-Pacific region is expected to experience the fastest growth in the Digital Out-of-Home (DOOH) market between 2018 and 2026. The Compound Annual Growth Rate (CAGR) of 12% projected for this region indicates a strong and steady increase in the adoption and utilization of DOOH advertising platforms over the specified period. This growth rate suggests that businesses in the Asia-Pacific region are increasingly leveraging digital signage, billboards, and other DOOH formats to reach their target audiences in a more engaging and dynamic manner. As such, companies operating in this market may find lucrative opportunities for expanding their reach and driving revenue in the evolving landscape of outdoor advertising.
Around 40% of customers say that digital displays can change what they buy because ads stand out more.
The statistic indicates that a significant proportion, around 40%, of customers believe that digital displays have the potential to influence their purchase decisions by making advertisements more noticeable. This suggests that digital displays are perceived to be effective in capturing the attention of consumers and potentially impacting their buying behaviors. The implication is that businesses using digital displays for advertising purposes may have a competitive advantage in attracting customers and influencing their purchasing choices due to the increased visibility and engagement offered by digital media. Overall, this statistic highlights the importance of utilizing effective visual marketing strategies, such as digital displays, to enhance consumer engagement and drive sales.
The penetration of smart screens and video walls in the retail sector is expected to propel the DOOH market.
The statistic suggests that the increasing adoption of smart screens and video walls within the retail industry is projected to drive growth in the Digital Out-of-Home (DOOH) advertising market. As these advanced display technologies become more prevalent in retail settings, advertisers and marketers are expected to leverage them to deliver dynamic and engaging content to consumers. This shift towards digital signage in retail environments is anticipated to create new opportunities for targeted advertising, interactive customer experiences, and enhanced brand visibility. Ultimately, the penetration of smart screens and video walls in the retail sector is forecasted to fuel the expansion of the DOOH market by providing a more impactful and immersive platform for communicating with consumers.
Billboards contribute to 66% of the total DOOH market spending.
This statistic indicates that billboards account for 66% of the total spending in the Digital Out-of-Home (DOOH) market. This suggests that a significant portion of advertising budgets within the DOOH industry is allocated towards billboards, emphasizing the continued relevance and effectiveness of this traditional advertising medium in the digital age. The dominance of billboards in the market spending may be attributed to their ability to reach a wide audience and deliver impactful messages in high-traffic locations. This statistic highlights the importance of billboards as a key player in the DOOH advertising landscape, reflecting their enduring popularity and effectiveness in capturing consumer attention.
Digital billboard revenues have grown by 13% each year since 2009.
The statistic “Digital billboard revenues have grown by 13% each year since 2009” indicates a consistent and significant annual increase in the revenues generated from digital billboards since 2009. This suggests a positive trend in the digital billboard industry, with revenue growth outpacing inflation and likely reflecting increasing demand for digital advertising space. The 13% annual growth rate illustrates a robust and sustained expansion in revenues over the years, highlighting the potential profitability and value of investing in digital billboards. This statistic provides valuable insight into the ongoing success and profitability of the digital billboard sector, serving as an indicator of the industry’s trajectory and the potential for continued growth in the future.
Approximately 155 million Americans have viewed a Digital Video Display Ad in the past month.
The statistic indicates that around 155 million individuals in the United States have been exposed to a Digital Video Display Ad within the most recent month. This suggests a significant reach of digital advertising to a large portion of the American population, showcasing the effectiveness and popularity of this form of advertising medium. Such widespread exposure of digital video display ads highlights the potential impact and influence they can have on consumers in terms of brand awareness, product promotion, and engagement. This statistic underscores the importance for businesses and marketers to leverage digital video display ads as a key tool for reaching and engaging with a broad audience in the modern digital landscape.
In 2020, the display billboards segment led the DOOH industry by capturing over 58% of the revenue share.
In 2020, the display billboards segment dominated the Digital Out-of-Home (DOOH) industry by generating more than 58% of the total revenue share. This statistic indicates that display billboards were the primary revenue generator within the DOOH sector, suggesting that advertisers and consumers favored this form of advertising over other types of DOOH platforms such as digital signage or interactive displays. The significant market share captured by display billboards highlights their effectiveness in reaching target audiences and driving advertising revenue in the digital out-of-home advertising space.
Europe’s DOOH market size was valued at over USD 959 million in 2019.
The statistic “Europe’s DOOH market size was valued at over USD 959 million in 2019” indicates the total estimated worth of the Digital Out-of-Home (DOOH) advertising market in Europe during the year 2019. This figure represents the combined value of all DOOH advertising activities across various mediums such as digital billboards, digital screens in public spaces, and digital signage. The size of the DOOH market reflects the level of investment and spending on digital advertising campaigns targeting consumers outside of their homes. The value of USD 959 million suggests a significant presence and growth of DOOH advertising in Europe, highlighting the importance and popularity of digital platforms for reaching and engaging with audiences in outdoor and public environments.
Transit was the second largest application segment of the DOOH industry, and accounted for over 20% of total market volume in 2016.
This statistic indicates that within the Digital Out-of-Home (DOOH) industry in 2016, the transit application segment ranked as the second largest in terms of market volume, following closely behind the top application segment. Specifically, transit-related digital displays accounted for more than 20% of the entire market volume, showcasing the significant presence and impact of DOOH advertising within transit environments such as buses, trains, airports, and subways. This suggests a noteworthy utilization of digital screens for advertising and communication purposes within transit settings, highlighting the effectiveness and popularity of DOOH marketing strategies targeted towards commuters and travelers.
DOOH screens in the US are set to increase by 13% in 2021.
The statistic that DOOH (Digital-Out-Of-Home) screens in the US are projected to increase by 13% in 2021 indicates a significant growth trend in the adoption and use of digital screens for advertising and communication purposes in outdoor environments. This increase suggests a growing interest and investment in digital advertising solutions that offer dynamic and engaging content to reach a wider audience outside of traditional indoor settings. The 13% growth rate points towards a promising future for DOOH advertising, highlighting its effectiveness in delivering targeted messages to consumers in a more interactive and impactful way, driving the industry’s expansion and evolution in response to changing market demands and consumer behavior.
In 2015, almost half (47.9%) of all UK OOH expenditure was digital.
The statistic indicates that in 2015, nearly half of the total out-of-home (OOH) advertising spending in the UK was allocated to digital media platforms. This suggests a significant shift within the advertising industry towards digital OOH media, reflecting advancements in technology and changing consumer behavior. The rise of digital OOH advertising can be attributed to its ability to deliver targeted, dynamic content in a more engaging and cost-effective manner compared to traditional static OOH advertising methods. This statistic underscores the importance for advertisers to adapt their strategies to leverage the growing impact and effectiveness of digital OOH platforms in reaching and engaging with their target audiences.
Taxi top DOOH advertising contributes to 5% of the total market share of the DOOH industry in the US.
The statistic indicates that taxi top digital-out-of-home (DOOH) advertising holds a significant market share within the overall DOOH industry in the United States, comprising 5% of the total market. This suggests that taxi top advertising is a prominent and influential player in the DOOH sector, demonstrating its effectiveness in reaching audiences and attracting advertisers. The data highlights the importance and popularity of taxi top DOOH advertising as a valuable channel for companies looking to promote their products or services to a wide audience in the US market.
Conclusion
As evident from the comprehensive analysis of the DOOH industry statistics presented in this blog post, the digital out-of-home advertising sector is rapidly expanding and evolving. The data suggests that DOOH holds great potential for marketers and advertisers to reach their target audience effectively. With technological advancements and increasing utilization of data-driven strategies, the DOOH industry is poised for continued growth in the coming years. It is crucial for businesses to leverage these statistics and trends to stay ahead of the curve and achieve their marketing objectives in the dynamic landscape of out-of-home advertising.
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