GITNUX MARKETDATA REPORT 2024

Cybersecurity In The Marketing Industry Statistics

Cybersecurity incidents in the marketing industry are expected to rise, with over 60% of companies experiencing some form of data breach or cyber attack in the next year.

Statistic 1

"85% of digital marketing tools and platforms do not meet standard security protocols."

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Statistic 2

"80% of marketing professionals believe cybersecurity concerns slow down digital transformation initiatives."

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Statistic 3

"Marketing tech companies allocate 20% of their IT budget to cybersecurity measures on average."

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Statistic 4

"Cybersecurity training programs have been implemented in 50% of marketing firms over the last year."

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Statistic 5

"49% of marketing firms are investing in AI-driven cybersecurity solutions."

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Statistic 6

"62% of marketing firms that suffered a data breach lost customers as a direct consequence."

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Statistic 7

"52% of marketers say that social media accounts are the most vulnerable to cyber threats."

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Statistic 8

"Data breaches in marketing firms have cost companies an average of $1.3 million per incident."

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Statistic 9

"78% of marketing emails containing sensitive data are not encrypted."

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Statistic 10

"68% of marketing firms experienced at least one cyber attack in 2022."

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Statistic 11

"60% of customers would stop using a brand online after a data breach."

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Statistic 12

"55% of marketing departments lack a dedicated cybersecurity expert or team."

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Statistic 13

"72% of marketing companies experienced increased cyber threat activity during global events or crises."

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Statistic 14

"70% of marketing agencies have implemented two-factor authentication to bolster security."

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Statistic 15

"Ransomware attacks on marketing agencies increased by 75% over the past year."

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Statistic 16

"About 35% of cyber-attacks on marketing firms come through compromised third-party services."

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Statistic 17

"Because of cyber threats, 45% of marketing campaigns are now being designed with enhanced data protection measures in mind."

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Statistic 18

"Only 30% of content marketing management platforms offer end-to-end encryption."

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Statistic 19

"66% of marketing agencies use cloud services that are vulnerable to cyber attacks."

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Statistic 20

"40% of marketing professionals cite phishing emails as the most frequent cybersecurity threat."

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