GITNUX MARKETDATA REPORT 2024

Diversity In The Marketing Industry Statistics

Diversity in the marketing industry statistics should reflect a workforce that is inclusive, representative of diverse backgrounds, and strives for equality in opportunity and representation.

Statistic 1

"By 2021, only 11% of CMOs in Fortune 500 companies were from a minority background."

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Statistic 2

"In 2021, marketing firms with diverse executive teams had 19% higher innovation revenues."

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Statistic 3

"According to a 2020 survey, 65% of marketing professionals believe that diversity is critical for organizational success."

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Statistic 4

"82% of marketing firms reported diversity training programs as an essential part of their inclusion strategy."

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Statistic 5

"Representation of Black individuals in U.S. marketing roles was approximately 5.8% in 2022."

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Statistic 6

"43% of marketing industry leaders reported increased emphasis on diversity initiatives in 2021."

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Statistic 7

"Less than 15% of marketing firms actively track diversity metrics within their organizations as of 2021."

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Statistic 8

"In 2020, only 24% of advertisements created by the top 500 marketing agencies featured diverse actors."

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Statistic 9

"As of 2020, 67% of millennials said they were more likely to purchase from brands with diverse marketing practices."

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Statistic 10

"LGBT+ representation in marketing roles was around 3% in 2022."

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Statistic 11

"Hispanic/Latino marketers represented about 6% of marketing roles in 2022."

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Statistic 12

"Women of color made up 5% of senior marketing roles in 2022."

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Statistic 13

"45% of marketing campaigns in 2021 aimed to highlight diversity and inclusion to better connect with audiences."

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Statistic 14

"In 2022, Asian American representation in marketing jobs was 8%."

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Statistic 15

"In 2021, women held 50.2% of marketing jobs but only 10.7% of executive roles in the marketing industry."

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Statistic 16

"78% of consumers are more likely to support brands that address diversity and inclusion in their advertising."

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Statistic 17

"Companies with higher diversity in their marketing teams were reported to be 25% more likely to have above-average productivity."

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Statistic 18

"Only 12.5% of marketing directors in the U.K. were from non-white backgrounds in 2021."

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Statistic 19

"As of 2020, approximately 30% of individuals employed in advertising, PR, and related services in the U.S. were from minority groups."

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Statistic 20

"55% of surveyed marketing professionals agree that diversity improves creativity within marketing teams."

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