GITNUX MARKETDATA REPORT 2024

Global Advertising Industry Statistics

The global advertising industry is growing steadily, with digital ad spending on the rise and mobile advertising commanding an increasing share of total ad expenditure.

Statistic 1

"Global advertising spend on podcasts was roughly USD 1 billion in 2021."

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Statistic 2

"Asia-Pacific is the second-largest region for advertising spend after North America."

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Statistic 3

"Online search advertising accounted for around 40% of total digital advertising revenue in 2020."

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Statistic 4

"Digital advertising accounted for 54% of the total global ad spend in 2021."

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Statistic 5

"Amazon's advertising business is projected to generate USD 26.1 billion by the end of 2021."

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Statistic 6

"In 2020, mobile advertising made up 70% of total digital ad spend."

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Statistic 7

"Connected TV (CTV) advertising expenditure is expected to surpass USD 11 billion in the US by 2023."

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Statistic 8

"The retail industry is the largest ad spender worldwide, with annual spending of around USD 30 billion."

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Statistic 9

"Programmatic advertising accounted for 88% of the US digital display ad spend in 2021."

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Statistic 10

"By 2024, global ad spend is forecasted to reach USD 850 billion."

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Statistic 11

"The television still accounted for 35% of global ad revenue in 2020."

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Statistic 12

"Google and Facebook together hold more than 60% of the global digital advertising market share."

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Statistic 13

"Influencer marketing is expected to reach USD 13.8 billion in 2021."

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Statistic 14

"Native advertising spend is projected to reach USD 98.59 billion by 2023."

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Statistic 15

"By 2021, global social media ad spend reached USD 153 billion."

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Statistic 16

"The United States is the largest advertising market, with ad spend of around USD 250 billion in 2020."

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Statistic 17

"The global advertising market size was valued at USD 647 billion in 2020."

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Statistic 18

"In 2021, the e-commerce industry spent approximately USD 79 billion on digital advertising."

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Statistic 19

"The global video advertising market was valued at USD 45 billion in 2020."

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Statistic 20

"The global market for Out-of-Home advertising was valued at USD 26.7 billion in 2020."

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