GITNUX MARKETDATA REPORT 2024

Online Marketing Industry Statistics

The online marketing industry is expected to continue growing rapidly, with increasing investment in digital advertising platforms and a shift towards data-driven marketing strategies.

Statistic 1

"Over 50% of web traffic worldwide is generated through mobile phones."

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Statistic 2

"Social media ad spending is expected to reach over $268 billion worldwide by 2023."

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Statistic 3

"In 2020, mobile advertising accounted for 70% of all digital advertising spending in the U.S."

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Statistic 4

"Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads."

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Statistic 5

"Digital advertising spending in the United States is projected to surpass $200 billion in 2023."

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Statistic 6

"Online marketing expenditures reached $378.16 billion in 2020."

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Statistic 7

"The global online marketing industry was valued at $322.5 billion in 2019."

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Statistic 8

"67% of marketers will increase their social media advertising budget in 2023."

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Statistic 9

"The average expected ROI from Influencer Marketing is $5.20 for every $1 spent."

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Statistic 10

"80% of consumers are more likely to buy from a company that offers personalized experiences."

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Statistic 11

"86% of B2C marketers are using content marketing as a key strategy."

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Statistic 12

"In 2021, approximately 91% of marketers reported success in their video marketing efforts."

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Statistic 13

"79% of marketers say that PPC (Pay-Per-Click) is highly beneficial for their businesses."

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Statistic 14

"Video ads contribute to nearly 50% of all online ad spend."

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Statistic 15

"Google and Facebook together accounted for over 60% of digital ad spending in 2022."

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Statistic 16

"Programmatic advertising will account for 72% of digital ad spending by 2023."

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Statistic 17

"82% of marketers say they have increased their SEO efforts."

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Statistic 18

"The average CTR (Click-Through Rate) for paid search ads is 1.9% across all industries."

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Statistic 19

"Virtual reality and augmented reality in online marketing are expected to reach $94.4 billion by 2027."

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Statistic 20

"Email marketing provides an ROI of $42 for every $1 spent."

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