GITNUX MARKETDATA REPORT 2024

Social Media Marketing Industry Statistics

The social media marketing industry is expected to continue growing, with increasing emphasis on visual content, video marketing, and influencer partnerships.

Statistic 1

"91% of retail brands use 2 or more social media channels."

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Statistic 2

"By 2023, the number of active VR social media users could reach around 40 million."

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Statistic 3

"The number of people engaging with brands on Twitter has doubled in the past two years."

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Statistic 4

"Facebook gets 8 billion average daily video views from 500 million users."

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Statistic 5

"LinkedIn has over 722 million members."

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Statistic 6

"Pinterest reaches 83% of women aged 25-54 in the US."

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Statistic 7

"Snapchat has 293 million daily active users as of Q2 2021."

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Statistic 8

"81% of teenagers in the US use YouTube."

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Statistic 9

"73% of marketers believe that social media marketing has been "somewhat effective" or "very effective" for their business."

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Statistic 10

"Social media is the most popular online activity, with an average global user spending 2 hours and 25 minutes on social networks and messaging."

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Statistic 11

"Social media ad spending in the US is projected to reach $39 billion in 2021."

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Statistic 12

"74% of Facebook users visit the site daily."

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Statistic 13

"25% of social media marketers say that storytelling and video content results in more engagement."

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Statistic 14

"Over 200 million Instagram users visit at least one business profile per day."

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Statistic 15

"94% of marketers use Facebook advertising consistently."

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Statistic 16

"In 2021, over 3.6 billion people were using social media worldwide, a number projected to increase to almost 4.41 billion in 2025."

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Statistic 17

"54% of social browsers use social media to research products."

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Statistic 18

"Social media marketers spend on average 6 hours per week on their social media activities."

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Statistic 19

"YouTube has over 2 billion monthly logged-in users."

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Statistic 20

"90% of Instagram users follow at least one business."

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