The Latest Internet Marketing Industry Statistics Explained
81% of shoppers conduct online research before making big purchases.
The statistic that 81% of shoppers conduct online research before making big purchases indicates a widespread consumer behavior of utilizing digital resources to inform their buying decisions. This data suggests that the vast majority of shoppers are actively engaging with online platforms such as search engines, review websites, and social media to gather information and compare products or services before committing to a significant expenditure. Such a high percentage underscores the importance of having a strong online presence and positive digital reputation for businesses looking to attract and retain customers in today’s interconnected marketplace.
The global digital marketing market size was valued at $350.65 billion in 2020 and is projected to reach $1584.9 billion by 2028.
The statistic provided indicates the significant growth and potential of the global digital marketing market. In 2020, the market was valued at $350.65 billion, reflecting the increasing importance of online advertising, social media marketing, and other digital platforms in promoting products and services. The projected increase to $1584.9 billion by 2028 underscores the anticipated rapid expansion of digital marketing strategies and technologies in the coming years. This growth is driven by the increasing reliance on digital channels for reaching target audiences, measuring campaign effectiveness, and optimizing marketing efforts for businesses across various industries on a global scale.
91 percent of businesses have already integrated social media into their content marketing strategy.
The statistic ’91 percent of businesses have already integrated social media into their content marketing strategy’ suggests that the vast majority of businesses have recognized the importance of leveraging social media platforms as part of their marketing efforts. This high adoption rate indicates that businesses are actively engaging with their target audience through social media channels to promote their products or services. By incorporating social media into their content marketing strategy, businesses are likely aiming to increase brand awareness, drive website traffic, and ultimately boost sales. This statistic underscores the prevalent trend among businesses to utilize social media as a key tool in their marketing arsenal to reach and connect with their customers in today’s digital age.
Mobile will account for 72% of digital ad spend by 2022.
The statistic ‘Mobile will account for 72% of digital ad spend by 2022’ indicates that mobile advertising is projected to make up a significant majority of overall digital advertising expenditures in the year 2022. This suggests a continuing trend towards mobile platforms being the preferred medium for reaching target audiences and promoting products or services through digital channels. The forecasted dominance of mobile advertising highlights the importance for businesses to optimize their marketing strategies for mobile devices to effectively engage with consumers and drive results in the increasingly mobile-centric digital landscape.
Email marketing has an ROI of 4200%.
The statistic that ‘Email marketing has an ROI of 4200%’ signifies that for every dollar spent on email marketing, there is an average return of $42. This implies that email marketing is an incredibly high return on investment (ROI) strategy, surpassing many other marketing channels. Such a high ROI suggests that businesses can generate significant revenue and profit through targeted email campaigns, making email marketing a cost-effective tool for driving sales, customer engagement, and brand loyalty. This statistic underscores the effectiveness and value of email marketing as a key component of marketing strategies for businesses looking to maximize their returns on marketing expenditures.
Back in 2019, Instagram was the most effective social media platform for content marketing.
The statistic suggests that in 2019, Instagram was the top-performing social media platform for content marketing efforts compared to other platforms. This indicates that businesses and marketers found Instagram to be highly successful in engaging their target audience, driving brand awareness, generating leads, and achieving marketing objectives through content shared on the platform. The effectiveness of Instagram may have been attributed to various factors, such as its visual nature, user engagement levels, algorithmic features that prioritize content visibility, and the platform’s popularity among a diverse range of demographics, making it a preferred choice for content marketing strategies in 2019.
70% of marketers are actively investing in content marketing.
The statistic ‘70% of marketers are actively investing in content marketing’ indicates that a significant majority of marketing professionals are allocating resources towards creating and distributing content as part of their overall marketing strategies. This suggests that content marketing is a widely adopted and valued tactic within the industry, likely due to its proven effectiveness in engaging audiences, driving brand awareness, and generating leads. Marketers are recognizing the importance of providing valuable and relevant content to their target audiences in order to establish credibility, build relationships, and ultimately drive business growth. This statistic underscores the widespread adoption and ongoing investment in content marketing as a key component of modern marketing practices.
61% of marketers say improving SEO and organic presence is their top priority.
The statistic indicates that a majority (61%) of marketers prioritize enhancing search engine optimization (SEO) and organic online visibility as their primary objective. This suggests that these marketers place significant importance on improving their websites’ search engine rankings and increasing their visibility in unpaid search results, likely to attract more organic traffic and potential customers. By focusing on SEO and organic presence, marketers aim to optimize their online presence, drive more traffic to their websites, improve brand awareness, and ultimately achieve their marketing goals through increased online visibility and search engine performance.
People are 64%-85% more likely to buy after watching a product video.
This statistic indicates that individuals have an increased likelihood of making a purchase after viewing a product video compared to those who do not watch the video. Specifically, the percentage range of 64% to 85% suggests a significant impact of product videos on consumer purchasing behavior. This means that for every 100 people who do not watch a product video, approximately 64 to 85 additional people are expected to make a purchase if they do watch the video. The statistic highlights the effectiveness of utilizing product videos as a marketing tool to engage potential customers and drive sales, emphasizing the importance of incorporating multimedia content in promotional strategies to increase conversion rates and ultimately boost revenue.
The marketing automation industry is set to grow from $4.41 billion in 2020 to $10.62 billion in 2027.
The statistic indicates a forecasted expansion in the marketing automation sector, suggesting a significant growth trajectory from $4.41 billion in 2020 to an anticipated $10.62 billion by 2027. This projected growth implies a substantial increase in market size and industry revenue over the seven-year period. Factors such as technological advancements, increasing digitalization, and a growing emphasis on data-driven marketing strategies are likely driving forces behind this anticipated growth. The statistic highlights the increasing importance and adoption of marketing automation tools and solutions by businesses across various industries, signifying a shift towards more efficient and targeted marketing practices in the evolving digital landscape.
63% of shoppers primarily shop online in 2020.
The statistic “63% of shoppers primarily shop online in 2020” indicates that the majority of individuals surveyed for the study prefer to conduct their shopping activities online as opposed to in physical retail stores during the year 2020. This data point suggests a shift in consumer behavior towards e-commerce platforms, potentially driven by factors such as convenience, a wider variety of products, competitive pricing, and the impact of the COVID-19 pandemic leading to increased reliance on online shopping. This trend underscores the importance for businesses to enhance their online presence, optimize their digital marketing strategies, and improve their e-commerce capabilities to cater to the evolving preferences of consumers and remain competitive in the market.
Consumers spent $861.12 billion online with U.S. merchants in 2020.
The statistic indicates that consumers in the United States made purchases totaling $861.12 billion online with U.S. merchants during the year 2020. This figure represents the total amount spent by individuals on various goods and services through e-commerce platforms and websites operated by American businesses. The significant growth in online shopping in 2020 can be attributed to factors such as the COVID-19 pandemic, which led to a surge in demand for online shopping as consumers shifted towards digital purchases for safety and convenience. This statistic highlights the increasing importance of e-commerce in the retail industry and reflects the evolving shopping behaviors of consumers in the digital age.
93% of global internet users have purchased a product or service online.
The statistic that 93% of global internet users have purchased a product or service online indicates a high level of consumer engagement in e-commerce activities across the world. This data suggests a strong trend towards online shopping and highlights the growing importance of digital retail platforms in the global marketplace. The high percentage of internet users taking advantage of online purchasing reflects changing consumer behavior influenced by factors such as convenience, accessibility, and a wide range of product choices available on the internet. The statistic underscores the increasing role of e-commerce in the modern economy and emphasizes the need for businesses to establish a strong online presence to cater to the preferences of digitally savvy consumers.
In 2020, over 2 billion people purchased goods or services online.
The statistic that over 2 billion people purchased goods or services online in 2020 highlights the widespread adoption of e-commerce around the world. This data point signifies a significant shift in consumer behavior towards online shopping, driven by factors such as convenience, variety of choices, and accessibility to global markets. The large number of online shoppers reflects the increasing reliance on digital channels for transactions, particularly amidst the COVID-19 pandemic when physical retail outlets were restricted or deemed unsafe. The statistic also underscores the importance for businesses to establish a strong online presence and robust e-commerce capabilities to cater to the growing demand for online shopping experiences.
By 2023, the number of social media users is expected to reach almost 258 million in the U.S.
The statistic indicates that by the year 2023, the total number of social media users in the United States is projected to nearly reach 258 million individuals. This suggests a substantial increase in social media usage among Americans over the next few years. The rising trend is indicative of the growing importance and popularity of social media platforms as a means of communication, connectivity, and information-sharing. This statistic underscores the significant role that social media plays in modern society, serving as a powerful tool for individuals and businesses to connect, engage, and interact on a widespread scale. As the number of users continues to climb, it highlights the continued evolution and influence of social media in shaping how people communicate and engage with one another in the digital age.
Almost 37% of global respondents reported shopping online weekly in 2020—up from 29% in 2018.
The statistic indicates that nearly 37% of respondents from across the globe reported engaging in online shopping on a weekly basis in 2020, which represents a noticeable increase from the 29% reported in 2018. This suggests a growing trend towards online shopping among consumers worldwide. The data highlights the significant shift towards e-commerce as a preferred mode of shopping, possibly influenced by factors such as convenience, accessibility, and a shift towards digital channels, especially in the context of the COVID-19 pandemic which forced many consumers to embrace online shopping due to restrictions on in-person shopping. The increase in online shopping frequency demonstrates the evolving consumer behavior and the increasing reliance on digital platforms for fulfilling purchasing needs.
90% of searchers haven’t made their mind up about a brand before starting their search.
This statistic suggests that a significant majority of individuals who conduct online searches for products or services do not have a predetermined brand in mind before initiating their search process. This indicates that consumers are open to considering various brands and options when researching a purchase decision. The statistic highlights the importance of effective marketing strategies and tactics to capture the attention of potential customers during the initial phases of their research journey. It also underscores the significance of building brand awareness and establishing a strong online presence to influence consumer decisions during the search process.
Over 89% of B2B marketers use content marketing strategies.
The statistic “Over 89% of B2B marketers use content marketing strategies” indicates a high prevalence of content marketing within the business-to-business (B2B) sector. This finding suggests that content marketing has become a mainstream and widely adopted strategy among companies that market their products and services to other businesses. With more than 8 out of 10 B2B marketers leveraging content marketing strategies, it showcases the importance and effectiveness of creating and distributing valuable and relevant content to attract and engage target audiences, drive conversions, and ultimately achieve business objectives in the B2B space.
SEO drives 1000%+ more traffic than organic social media.
The statistic that SEO drives 1000%+ more traffic than organic social media implies that search engine optimization (SEO) is significantly more effective in driving traffic to a website compared to organic social media strategies. A 1000% increase means that SEO generates ten times (or more) the amount of traffic that organic social media brings in. This statistic underscores the importance of optimizing a website for search engines to improve its visibility and ranking in search results, as this can lead to a substantial increase in organic traffic. It also suggests that investing resources in SEO efforts can yield higher returns in terms of website traffic and potential customer engagement compared to relying solely on organic social media tactics for driving audience to a website.
80% of Internet impressions come from just 10% of Internet visitors.
This statistic suggests that a small portion of Internet users, specifically 10%, are responsible for generating a large proportion of online traffic, accounting for 80% of the total Internet impressions. It indicates a significant concentration of online activity among a minority of users who are likely more engaged, active, or prolific in their Internet usage compared to the majority. This insight is valuable for understanding user behavior patterns and can inform targeted marketing strategies, content optimization efforts, and resource allocation by focusing on reaching and engaging with this influential segment of Internet visitors.
References
0. – https://www.www.digitalcommerce360.com
1. – https://www.www.reportsanddata.com
2. – https://www.www.ibm.com
3. – https://www.www.oberlo.com
4. – https://www.www.hubspot.com
5. – https://www.www.contentmarketinginstitute.com
6. – https://www.dma.org.uk
7. – https://www.www.marketingcharts.com
8. – https://www.www.verifiedmarketresearch.com
9. – https://www.www.emarketer.com
10. – https://www.www.adweek.com
11. – https://www.www.brightedge.com
12. – https://www.www.relevate.ai
13. – https://www.www.statista.com
14. – https://www.www.statusbrew.com
