Must-Know B2B Personalization Statistics [Current Data]

Statistic 1

"80% of B2B buyers expect the same buying experience as B2C customers."

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Statistic 2

"Personalization can lead to a 20% increase in user engagement in B2B marketing."

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Statistic 3

"65% of B2B buyers feel vendors aren’t demonstrating an adequate understanding of their needs."

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Statistic 4

"77% of B2B buyers will not make a purchase without personalized content."

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Statistic 5

"67% of B2B marketers see personalization as either fundamental or increasingly important for customer engagement."

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Statistic 6

"85% of B2B organizations say that personalization is a key aspect of their email and content strategy."

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Statistic 7

"75% of B2B buyers prefer personalized recommendations from vendors they trust."

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Statistic 8

"83% of B2B buyers believe personalization enhances their purchasing experiences."

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Statistic 9

"Personalization in B2B sales can lead to a 1.4x revenue growth."

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Statistic 10

"48% of B2B marketers plan to invest more in personalized marketing technology in the coming years."

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Statistic 11

"56% of B2B marketers give lower priority to personalization than necessary."

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Statistic 12

"Only 25% of B2B customers feel that their expectations for personalized experiences are being met."

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Statistic 13

"Personalized CTAs can result in a 42% higher conversion rate in B2B marketing."

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Statistic 14

"Only 4 in 10 B2B marketers believe they are effectively using personalization."

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Statistic 15

"59% of B2B decision-makers believe it’s critical for vendors to personalize their buyer’s journey."

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