GITNUX MARKETDATA REPORT 2024

Must-Know Hip Hop Listeners Statistics [Current Data]

Statistic 1

"In 2020, Hip Hop/R&B genres made up 28% of total music album consumption in the United States."

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Statistic 2

"The average listener devotes about 32 hours per week to listening to music. Of this, around 15 hours per week are spent listening to Hip Hop."

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Statistic 3

"Women make up 45% of Hip Hop listeners, while men make up 55%."

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Statistic 4

"Hip Hop fans are usually most active in the evening, with listening activity peaking at 10 PM."

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Statistic 5

"56% of Hip Hop listeners have at least a high school education."

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Statistic 6

"Apple Music is the most popular music streaming service among Hip Hop listeners with 46%; Spotify is a close second at 44%."

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Statistic 7

"69% of African American adults in the U.S. listen to Hip Hop on a monthly basis."

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Statistic 8

"Hip Hop music made up 21.7% of all audio and video music streams in the United States in 2018."

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Statistic 9

"In terms of revenue, Hip Hop surpassed Rock as the most valuable music genre in the United States in 2017."

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Statistic 10

"39% of Gen Z in the United States would describe themselves as Hip Hop listeners."

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Statistic 11

"Hip Hop/R&B listeners are more than three times as likely to share content on social media than those who prefer other genres."

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Statistic 12

"Among those who have been Hip Hop listeners for over 10 years, 82% still actively follow the music and lifestyle."

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Statistic 13

"Hip Hop listeners are 45% more likely to attend a music festival than listeners of other genres."

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