GITNUX MARKETDATA REPORT 2024

Online Music Industry Statistics

The online music industry is expected to continue growing steadily, with digital sales and streaming revenues driving overall market growth.

Highlights: Online Music Industry Statistics

  • In 2019, the global online music streaming market was estimated to be worth 11.11 billion U.S. dollars.
  • As of 2020, 86% of US-based music listening time is through online streaming platforms.
  • 345 million people worldwide are using paid streaming music services as of 2019.
  • The US digital music industry revenue was $8.9 billion in 2019.
  • Spotify accounted for 31% of the total market share of music streaming services worldwide in 2020.
  • Apple Music reached 60 million subscribers Worldwide in 2019.
  • Growth in music streaming revenue in the United States between 2017 and 2019 was 19%.
  • Latin America saw a 30% growth in music streaming subscriptions in 2019.
  • Digital album sales declined by 22% in 2019, mirroring the rise of streaming services.
  • Podcast listenership on Spotify increased by 200% in 2019.
  • 79% of music revenue in the US came from streaming services in 2019.
  • 35% of recorded music revenues worldwide come from Asia and Australasia in 2019.
  • Spotify's revenue was $7.44 billion in 2019.
  • The number of Amazon Music subscribers increased to 55 million in January 2020.
  • Streaming accounted for 58.9% of all record company revenue in the UK in 2019.
  • According to a study, 87% of 16-19 year-olds in the US use music streaming services.
  • Three quarters of the UK population use music streaming services.
  • Around 30% of desktop Spotify users use an ad blocker.
  • In 2019, India's online music streaming users reached about 200 million.
  • Over 60% of teenagers in the US stream music daily.

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The Latest Online Music Industry Statistics Explained

In 2019, the global online music streaming market was estimated to be worth 11.11 billion U.S. dollars.

The statistic indicates that in 2019, the worldwide online music streaming market was valued at approximately 11.11 billion U.S. dollars. This figure represents the total revenue generated by streaming music services such as Spotify, Apple Music, and Amazon Music, among others, through subscriptions, advertisements, and other sources. The significant monetary value highlights the growing popularity and importance of online music streaming platforms in the music industry and among consumers. The market’s substantial size also reflects the shift towards digital music consumption and the increasing trend of accessing music through internet-based platforms rather than traditional physical formats like CDs or downloads.

As of 2020, 86% of US-based music listening time is through online streaming platforms.

The statistic indicates that as of 2020, a significant majority (86%) of music listening time in the United States is attributed to online streaming platforms. This suggests a notable shift in how people consume music, with online streaming services such as Spotify, Apple Music, and YouTube becoming increasingly popular over traditional methods like radio or physical music purchases. The widespread accessibility and convenience of these platforms have likely contributed to this trend, allowing consumers to easily access a vast array of music content on their devices anytime, anywhere. This data underscores the evolving landscape of the music industry and the pivotal role that online streaming platforms play in shaping modern music consumption habits.

345 million people worldwide are using paid streaming music services as of 2019.

The statistic indicates that there are 345 million individuals across the globe who have subscribed to paid streaming music services as of the year 2019. This suggests a significant trend towards digital music consumption, where users are opting for convenient and on-demand access to a vast library of music through paid services. The widespread adoption of paid streaming services signifies a shift away from traditional music distribution models, such as physical CDs or downloads, towards a more accessible and versatile platform for music consumption. This statistic highlights the impact of technology on the music industry and reflects the changing preferences of consumers towards streaming services as the primary means of enjoying music content.

The US digital music industry revenue was $8.9 billion in 2019.

The statistic “The US digital music industry revenue was $8.9 billion in 2019” represents the total amount of money generated from digital music sales and streaming services within the United States during the year 2019. This figure accounts for the revenue generated from music sales on digital platforms such as streaming services, digital downloads, and online music stores. The revenue includes payments made by consumers for individual song purchases, subscription fees for music streaming services, and advertisements within these platforms. This statistic serves as a key indicator of the economic impact and growth of the digital music industry within the US market in 2019.

Spotify accounted for 31% of the total market share of music streaming services worldwide in 2020.

In 2020, Spotify dominated the global music streaming industry by securing a significant 31% share of the market. This statistic indicates that nearly one-third of all music streaming activity worldwide took place on Spotify’s platform, showcasing the company’s strong presence and popularity among music listeners. With intense competition in the music streaming market, achieving such a substantial market share signifies Spotify’s success in attracting and retaining users, solidifying its position as a key player in the industry and potentially influencing the strategic direction of the market as a whole.

Apple Music reached 60 million subscribers Worldwide in 2019.

The statistic “Apple Music reached 60 million subscribers worldwide in 2019” indicates that by the end of 2019, Apple Music had amassed a user base of 60 million paying subscribers across the globe. This metric reflects the popularity and growth of the music streaming service, highlighting its ability to attract and retain customers in a competitive market dominated by platforms like Spotify and Amazon Music. The substantial number of subscribers suggests that Apple Music has successfully carved out a substantial share of the music streaming industry and has managed to effectively engage users with its content and features.

Growth in music streaming revenue in the United States between 2017 and 2019 was 19%.

The statistic indicates that the revenue generated from music streaming services in the United States experienced a 19% growth between 2017 and 2019. This growth rate suggests a significant increase in the amount of money earned from music streaming platforms over the two-year period. The 19% growth could be attributed to factors such as the popularity of streaming services, increased subscription rates, and changing consumer behavior towards digital music consumption. This statistic highlights the growing importance of music streaming as a revenue source within the music industry and points towards a trend of continued growth in the future.

Latin America saw a 30% growth in music streaming subscriptions in 2019.

The statistic ‘Latin America saw a 30% growth in music streaming subscriptions in 2019’ indicates a significant increase in the number of paid music streaming subscriptions in the Latin American region over the course of that year. This growth rate of 30% suggests a strong demand for music streaming services in the region, potentially driven by factors such as increased access to smartphones and internet connectivity, as well as the popularity of streaming platforms and services. The rise in music streaming subscriptions could also reflect changing consumer preferences towards convenient and on-demand music access, as well as a shift away from traditional music consumption methods like physical CDs or downloads. Overall, this statistic highlights a growing trend in the music industry in Latin America towards digital and subscription-based music consumption.

Digital album sales declined by 22% in 2019, mirroring the rise of streaming services.

The statistic stating that digital album sales declined by 22% in 2019 reflects the ongoing trend in the music industry where consumers are increasingly opting for streaming services over purchasing and owning digital albums. The convenience and accessibility of streaming platforms have led to a significant shift in how people consume music, resulting in a decline in traditional album sales. This shift is further supported by the fact that streaming services offer a vast library of music for a monthly subscription fee, making it a more cost-effective and convenient option compared to purchasing individual albums digitally. As a result, the decline in digital album sales signals a fundamental change in consumer behavior within the music industry towards streaming services.

Podcast listenership on Spotify increased by 200% in 2019.

The statistic indicates that the number of people listening to podcasts on the streaming platform Spotify has tripled in 2019 compared to the previous year. This significant increase of 200% demonstrates a rapid growth in podcast listenership, reflecting a growing trend in the popularity of podcasts as a form of entertainment and information consumption. Factors contributing to this surge in listenership could include the increasing variety and quality of podcast content available on Spotify, as well as the platform’s efforts in promoting and expanding its podcast offerings. This statistic highlights the evolving landscape of media consumption towards on-demand and personalized content, with podcasts playing an increasingly important role in the digital entertainment industry.

79% of music revenue in the US came from streaming services in 2019.

The statistic ‘79% of music revenue in the US came from streaming services in 2019’ indicates that nearly four-fifths of the total revenue generated within the music industry in the United States that year was derived from streaming platforms. This suggests a significant shift in how consumers are accessing and paying for music, with traditional revenue sources such as physical album sales and digital downloads being overshadowed by the popularity and widespread adoption of streaming services like Spotify, Apple Music, and Pandora. The statistic highlights the increasing dominance of streaming as the primary revenue driver for the music industry, and underscores the importance of adapting business models and revenue strategies to align with this trend.

35% of recorded music revenues worldwide come from Asia and Australasia in 2019.

The statistic “35% of recorded music revenues worldwide come from Asia and Australasia in 2019” indicates that a significant proportion of global revenue in the music industry originated from the Asian and Australasian regions during that year. This suggests that the music markets in countries within these regions, such as China, Japan, South Korea, and Australia, contribute substantially to the overall revenue generated by the recorded music industry. The statistic highlights the increasing importance and influence of the Asian and Australasian markets in the global music industry, pointing towards evolving trends and dynamics in music consumption and revenue generation on a global scale.

Spotify’s revenue was $7.44 billion in 2019.

The statistic “Spotify’s revenue was $7.44 billion in 2019” represents the total amount of money generated by Spotify through its operations in the year 2019. This figure is a key indicator of the financial performance of the company during that period and is crucial for assessing its growth and profitability. Revenue is a fundamental metric for evaluating the success of a business, as it reflects the total income from the sale of goods or services before expenses are taken into account. In Spotify’s case, a revenue of $7.44 billion in 2019 highlights the substantial scale of its operations and its position as a major player in the music streaming industry.

The number of Amazon Music subscribers increased to 55 million in January 2020.

The statistic “The number of Amazon Music subscribers increased to 55 million in January 2020” indicates that by the beginning of 2020, the streaming service Amazon Music had reached a total subscription base of 55 million customers. This figure represents a growth in their subscriber count, suggesting that more people are choosing Amazon Music as their preferred music streaming platform. The increase in subscribers could be attributed to various factors such as the platform’s competitive pricing, diverse music library, user-friendly interface, and effective marketing strategies. Overall, this statistic highlights the popularity and success of Amazon Music as a significant player in the competitive music streaming industry.

Streaming accounted for 58.9% of all record company revenue in the UK in 2019.

The statistic indicates that streaming platforms made up 58.9% of the total revenue generated by record companies in the UK in 2019. This demonstrates the significant impact and shift in the music industry towards digital streaming services as a major source of revenue for record companies. The increasing popularity of music streaming platforms such as Spotify, Apple Music, and Amazon Music has led to a decline in traditional revenue sources like physical album sales and downloads. This statistic highlights the importance for record companies to adapt their business models to capitalize on the growth of streaming services in order to remain competitive and profitable in the evolving music market.

According to a study, 87% of 16-19 year-olds in the US use music streaming services.

The statistic indicates that a large majority of young individuals aged 16-19 in the US, specifically 87%, utilize music streaming services. This finding suggests that music streaming platforms are highly popular among this age group, highlighting a cultural shift towards digital music consumption. The data may also imply a decrease in traditional music consumption methods such as physical formats like CDs or digital downloads. The high percentage of 16-19 year-olds using music streaming services underscores the significance of these platforms in shaping the music industry and influencing how consumers access and engage with music content in today’s digital age.

Three quarters of the UK population use music streaming services.

The statistic indicates that approximately 75% of the population in the United Kingdom utilize music streaming services to listen to music. This suggests that streaming platforms have become a dominant and widely adopted means of accessing music among UK residents, likely due to the convenience and extensive music libraries offered by these services. The widespread use of music streaming may be reflective of changing consumer preferences and trends in the music industry, where digital and on-demand music consumption have increasingly replaced traditional physical formats like CDs or vinyl. Additionally, the high usage rate of music streaming services could also imply a shift towards more personalized and flexible music listening experiences tailored to individual preferences.

Around 30% of desktop Spotify users use an ad blocker.

The statistic “Around 30% of desktop Spotify users use an ad blocker” suggests that approximately a third of users who access Spotify on desktop devices are actively utilizing ad-blocking software to prevent advertisements from being displayed while using the music streaming service. This high percentage indicates a significant portion of the user base is taking measures to avoid the advertisements that are commonly displayed on the platform. This statistic could raise concerns for Spotify about the effectiveness of their advertising strategy and revenue generation, as a substantial portion of users are finding ways to circumvent the ads. Understanding the behaviors and preferences of these users may be crucial for Spotify in optimizing their monetization efforts and improving the user experience.

In 2019, India’s online music streaming users reached about 200 million.

The statistic “In 2019, India’s online music streaming users reached about 200 million” indicates the significant growth and popularity of online music streaming services in India during that year. The statistic highlights that a large portion of the population in India is engaging with music content through digital platforms, showcasing a shift towards online consumption of music. This growth can be attributed to factors such as increased internet penetration, the availability of affordable smartphones, and the convenience of accessing a vast library of songs for users. The substantial number of online music streaming users suggests a promising market for the music industry in India and underscores the rising trend of digital media consumption in the country.

Over 60% of teenagers in the US stream music daily.

The statistic that over 60% of teenagers in the US stream music daily indicates a high prevalence of this activity among the teenage population in the country. This suggests that the vast majority of teenagers are using online platforms to listen to music on a daily basis, highlighting the significant role that music streaming services play in the lives of young people today. The statistic also implies a shift in how music is consumed, with traditional forms of music listening, such as radio or physical album purchases, potentially declining in favor of digital streaming. This data could be valuable for the music industry, marketers targeting teenagers, and researchers studying trends in youth culture and media consumption.

References

0. – https://www.variety.com

1. – https://www.www.musicweek.com

2. – https://www.investorplace.com

3. – https://www.www.ifpi.org

4. – https://www.www.musicbusinessworldwide.com

5. – https://www.www.globenewswire.com

6. – https://www.www.forbes.com

7. – https://www.www.digitalmusicnews.com

8. – https://www.www.statista.com

9. – https://www.www.whatson-north.co.uk

10. – https://www.www.exchange4media.com

11. – https://www.www.theverge.com

12. – https://www.www.theatlantic.com

13. – https://www.www.riaa.com

14. – https://www.www.marketingcharts.com

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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